Skip to main content

Opinion pieces & commentary

See All Stories

OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Apple made a prototype cellular MacBook in 2007 – should it finally sell one? [Poll]

Apple made a prototype cellular MacBook in 2007 – should it finally sell one? | MacBook in a coffee shop

Apple actually built a working cellular MacBook as a prototype all the way back in 2007, and Bloomberg reports that the company may finally release one using its own radio chip.

Steve Jobs was not sold on the idea at the time, for two reasons, but neither of those would apply today. So 18 years later, is it finally time … ?

Expand Expanding Close

These three improvements could turn M4 MacBook Air into my dream laptop

MacBook Air M3

While the MacBook Pro is the place to go for the latest and greatest tech, I’ve always been drawn to the MacBook Air for one key reason: portability. There’s just something really nice about the thinness and lightness of the MacBook Air, one that makes me willing to compromise on miniLED, ProMotion, additional ports, and so on.

The MacBook Air isn’t a perfect computer by any means, but there are some simple upgrades that I’d like to see Apple make with the M4 MacBook Air early next year. Any of these upgrades would make it a much better package in my book.

Expand Expanding Close

The new Beats Pill is a better deal than the HomePod mini – and here’s why

Beats Pill

Apple in June announced a new generation of the Beats Pill, a portable Bluetooth speaker under the Beats brand. As my 9to5Mac colleague Chance Miller said in his review here, the new Beats Pill is “better than ever” – and I have to agree. The more I use the new Beats Pill, the more I realize that it’s a better deal than the HomePod mini.

Expand Expanding Close

Microsoft Recall now available in beta – and I believe Apple could do it the right way

Microsoft Recall

Microsoft this year teased a new feature for Windows called “Microsoft Recall,” which essentially captures snapshots of everything that happens on the PC and uses AI to let users quickly find something they’ve forgotten. After much controversy, the feature is now available in beta – and I believe Apple could do something similar on the Mac, but in the right way.

Expand Expanding Close

Reported iPhone 17 Air compromises tell us a lot about Apple’s thinking

iPhone 17 Air display

We’ve known for some time that the iPhone 17 Air will require compromises to pull off the ultra-thin design, but a new report yesterday suggests buyers may be sacrificing even more than we thought.

That Apple is willing to pare back the device so severely tells us a lot about the company’s thinking – and not just about this specific model …

Expand Expanding Close

The new Mail app in iOS 18.2 is nice, but I disabled one of its main features

Mail iOS 18.2

With iOS 18.2, Apple introduced an all new Mail app. It introduced mail categorization, a fresh coat of paint, contact photos/business logos for conversations, a new system for grouping emails, and more. All of that sounded nice when it was unveiled back at WWDC, but now that I’ve actually spent some time using it, I’m having some doubts.

Expand Expanding Close

Feature request: Apple should merge Spotlight and Type to Siri on iOS and macOS

Siri Spotlight Mac macOS

Apple has given a lot of attention to Siri in iOS 18 and macOS 15, as the virtual assistant now integrates with ChatGPT and will soon work with Apple Intelligence. One of the changes made is that it’s now easier to interact with Siri just by typing – and I believe this feature should be combined with Spotlight.

Expand Expanding Close

The expensive iPhone 17 Air may have a lot in common with Apple’s cheapest iPhone

iPhone 17 Air (render shown) could have overlap with the iPhone SE

The latest iPhone 17 Air report suggests that the expected ultra-slim model could be as thin as 6mm, which would make it the slimmest iPhone ever made.

While that would be a challenging metric to hit, and we’ll believe it when there’s supporting evidence, we do seem to have growing clarity on the market Apple is targeting with the device …

Expand Expanding Close

Final Cut Pro 11 auto-caption feature is a huge win for creators and accessibility alike

Final Cut Pro 11 auto-caption feature is a huge win

Apple last week launched Final Cut Pro 11, and the company clearly consider the new features offered to be a big deal. The last time Apple did a full version number change was the launch of Final Cut Pro X (aka FCP 10) way back in 2011.

Final Cut Pro 11 includes eight new features, and the AI-driven automatic caption feature was one of the headline ones …

Expand Expanding Close

The reported Apple smart home camera will combine ultimate privacy with Apple Intelligence

An Apple smart home camera will combine privacy with Apple Intelligence (Xiaomi camera shown on desk with flowers in vase)

Earlier this week Ming-Chi Kuo suggested that we’ll see an Apple smart home camera in 2026, with the company confident it will prove to be a popular accessory, selling in the tens of millions per year.

Given Apple’s habit of minimizing the number of products it makes, if the report is accurate the company must feel there’s good reason to enter a crowded product category, and I think an Apple camera will likely differentiate itself in two ways: privacy, and Apple Intelligence

Expand Expanding Close

Surgical complications really brought home the value of Apple’s Health Records feature

Surgical complications really brought home the value of Apple's Health Records feature | iPhone screenshot on blurred surgery photo

Apple first launched its Health Records feature way back in 2018, to provide a unified view of our own health records.

Recent complications following surgery really showed how valuable this could be if universally adopted, not just for us as patients, but also to assist healthcare providers in delivering the best standard of care …

Expand Expanding Close

M4 MacBook Pro doesn’t tempt me because Apple Silicon Macs are almost too good

M4 MacBook Pro (shown, boxed) doesn't tempt me because Apple Silicon Macs are almost too good

The new M4 MacBook Pro is a beast, offering a phenomenal combination of performance and battery-life, with the bonus of a Center Stage camera and the option of a nano-texture display.

But I have to say that I’m not remotely tempted because, honestly, my 2021 M1 Max MacBook Pro still feels to me like a brand-new machine – and that phenomenon could be an issue for Apple going forward …

Expand Expanding Close

The new M4 Mac mini buys Apple time for a larger iMac

The new M4 Mac mini buys Apple time for a larger iMac | Compact machine shown on colorful background

While we were very confident beforehand that we wouldn’t be seeing a larger iMac this week, there are still plenty of people waiting impatiently for at least a new 27-inch iMac. Many are hoping for 30-inch, 32-inch, or even bigger.

But while I do still think that’s in the works, the launch of the M4 Mac mini relieves a lot of the time pressure, for a couple of reasons …

Expand Expanding Close

It will be great if Apple brings back the iMac G4 design for its smart home display

It will be great if Apple brings back the iMac G4 design (shown) for its smart home display

A report from Bloomberg’s Mark Gurman suggests that Apple’s upcoming smart home display might bear more than a passing resemblance to one of the most iconic Macintosh models, the iMac G4.

This is something I suggested might happen back in the summer, though personally I was hoping for a magnetic attachment for an iPad …

Expand Expanding Close

iOS 18.2 beta shows that the Apple Intelligence rollout isn’t as slow as some suggest

iOS 18.2 beta shows that the Apple Intelligence rollout isn't as slow as some suggest | Visual Intelligence shown

While the narrative around Apple Intelligence is that the company is leaning heavily on “coming later” asterisks, and we’ll have to wait a long time for any of it to actually launch, yesterday’s iOS 18.2 beta release tells a somewhat different story.

Now, sure, we have to include an asterisk of our own here – just because a feature is available in the current beta doesn’t mean it’ll make it into the release version in December – but it’s still a good pointer to the intended pace of the Apple Intelligence rollout …

Expand Expanding Close

Can we ever trust photos again, in an AI age? Apple and others working the problem

Can we ever trust photos again, in an AI age? | AI image created with Photoshop

At a time when you can ask AI to modify an existing photo in almost any way you please, or even ask it to generate a completely artificial image, can we ever trust photos again?

Apple is working to address the issue in two ways, and many of us are hoping it will also join an emerging new standard for content authenticity …

Expand Expanding Close

Is Apple really two years behind on AI, and does it matter anyway?

Is Apple really two years behind on AI | Apple Intelligence logos on Mac, iPad, and iPhone

Bloomberg’s Mark Gurman reported over the weekend that some Apple employees believe that the company is about two years behind the curve on artificial intelligence.

Tim Cook didn’t directly address that during an interview with the WSJ, but did say that the company’s aim is always to be best, not first – and that this includes AI …

Expand Expanding Close

Apple needs a cheaper Vision Pro to convince developers to get on board with the platform

Apple Vision Pro developers

Apple Vision Pro went on sale in February, but the product has struggled to gain traction. With a starting price of $3,500 in the US, most of its customers are tech enthusiasts. For Apple, this also means that there aren’t many developers interested in building apps for visionOS – and perhaps only a cheaper model would change that.

Expand Expanding Close

The new iPad mini 7 is a surprisingly small update – why is that?

The new iPad mini 7 (shown) is a surprisingly small update

Yesterday saw the announcement of the new iPad mini 7, and the biggest news here is that, three years after the launch of its predecessor, it’s not much of an upgrade.

It feels like Apple did pretty much the minimum necessary here, which includes using the oldest possible processor capable of running Apple Intelligence …

Expand Expanding Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications