Opinion pieces & commentary Overview Updated February 23, 2017

Opinion pieces & commentary

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270 Opinion pieces & commentary stories

December 2010 - February 2017


OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

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Opinion Stories Today

AAPL: 136.68

-0.44
Stock Chart

While we’ve all been able to follow the construction progress of Apple Park thanks to drone footage, the company kept us waiting a long time before finally revealing two things: what the campus would be called, and when employees would move in.

The name attracted quite a bit of attention, with some feeling that it was perhaps a little tame to describe such a dramatic building – but I think Eli Schiff hit the nail on the head.

Xerox Parc was where the Macintosh story really began, and I think Apple did indeed intend to reference that when it chose the name for its new campus …

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Opinion Stories February 21

AAPL: 136.70

0.98
Stock Chart

Today’s KGI report is just the latest piece of evidence that Apple has serious plans to somehow work with 3D space. Acquisitions, supply chain reports, patents and even comments by Tim Cook all add up to a definite interest in something in the 3D space. The question is: what?

There’s a lot of confusion surrounding terminology, so we thought it would be a good idea to start by distinguishing between the various terms being thrown around in this space – Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) – before discussing Apple’s interest in 3D …

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Opinion Stories February 17

AAPL: 135.72

0.38
Stock Chart

It seems pretty clear by this stage that Apple is working on a near-bezel-free design for the iPhone 8. Not only have we heard consistent reports supporting this idea – and Jony Ive’s ambitions of a ‘single slab of glass’ design – but it’s also a pretty obvious next step in the evolution of smartphones.

Apple has been headed in this direction since day one. One of the major points of differentiation of the very first iPhone over existing smartphones of the time was that it dispensed with a physical keyboard in order to maximize the screen space. In the latest iPhones, Apple has ditched a mechanical Home button in favor of a touch-sensitive one, and it holds patents for multiple approaches to embedding a fingerprint reader into a screen.

But the latest KGI report echoes an earlier one in suggesting that Apple may be planning to drop Touch ID and switch instead to ‘new biometric technologies’ …

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9to5toys 

Opinion Stories February 14

AAPL: 135.02

1.73
Stock Chart

There’s a joke about a time-traveller from the early 20th Century arriving today and asking someone what has changed. The present-day person pulls an iPhone out of their pocket and says: ‘Well, we all carry around this pocket computer that gives us instant access to the sum total of human knowledge.’ The time traveller looks stunned. ‘Wow, what do you do with it?’ they ask. ‘Mostly we watch cat videos.’

The Internet has been, in the main, a hugely positive development. We do have instant access to information on pretty much any subject under the sun, or, indeed, beyond it. We can communicate with people on the other side of the world, for free, as easily as we can those on the next street. We can virtually travel the world, exploring streets in distant locations from our armchair. And very much more.

The Internet also has its dark side, of course. But it’s the subversion of one of its most positive attributes – easy access to information – that poses one of the greatest threats today …

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Opinion Stories February 13

AAPL: 133.29

1.17
Stock Chart

Apple is rarely the first to adopt a new technology. From smartphones themselves to fingerprint readers, Apple’s usual approach is to sit back and watch what other companies do, then aim to produce a better version some way down the line.

With smartphones, Apple watched other companies launch devices which required a stylus, and then created one that could be used with your finger. With fingerprint readers, Apple looked at ones what required you to roll your finger across an optical reader and then created a far more reliable one-touch capacitive sensor. And so on.

For a long time, it looked like it was doing the same thing with wireless charging – but that now seems in some doubt …

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Opinion Stories January 27

AAPL: 121.95

0.01
Stock Chart

If you were in any doubt why Apple was going to so much trouble to deepen its foothold in India, new figures from Counterpoint Research provide the answer. While the global smartphone market grew only 3% last year, smartphone shipments in India grew by 18%.

The growing middle class in the country also meant that, for the first time, there were no Indian brands in the top five as consumers start to spend more on their handsets. There was also good news for Apple …

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9to5google 

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