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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Android cloning Apple’s Handoff feature is cheeky but a good thing

Android cloning Apple's Handoff feature is cheeky but a good thing | Screengrab shown

The appeal of Apple devices has always been a mix of hardware quality and software features, with the wider ecosystem absolutely key. Effectively, Apple devices gain value as soon as you have more than one of them.

Handoff is a perfect example. You can begin working on a document on your Mac, seamlessly continue on your iPad, and then make some last-minute changes on your iPhone. Google is now cloning this feature in Android 17 …

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Here’s why I won’t be switching on auto-deleting Siri chats

Here's why I won't be switching on auto-deleting Siri chats | A still from an Apple keynote on the new Siri

Whenever the new Siri finally launches, it’s going to be the most privacy-respecting AI chatbot out there, with an additional privacy feature reported yesterday.

We already knew that Apple’s agreement with Google will mean that Siri is not allowed to be used to train the Gemini model, and Bloomberg is now reporting an option to automatically delete our Siri conversations

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This could be the best thing to ever happen to Apple’s Camera app

This could be the best thing to ever happen to Apple's Camera app | Image shows someone taking a photo on an iPhone with controls visible on the screen

Apple’s stock Camera app started out with a very straightforward goal: it was intended to allow anyone to pick it up, press a button and get a decent result. It essentially made an iPhone the ultimate point-and-shoot camera.

Over the years, however, the app has grown increasingly sophisticated. While that may be a good thing, it has been accompanied by growing complexity. Finding the setting you want can involve a lot of guesswork about where it is found in the ever-expanding UI. Fortunately, it seems that iOS 27 may solve this problem …

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Smart AirPods cameras could be a killer feature – if they work

Smart AirPods cameras could be a killer feature – if they work | Two shares AirPods Pro on a reflective surface

It’s more than two years since we first started hearing reports about AirPods with cameras and the latest of these seems to suggest we’re getting relatively close to launch.

There have so far been conflicting reports about the purpose of the cameras, but Bloomberg does now very clearly indicate that it’s to support Apple intelligence features …

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Apple’s biggest iPad competitor isn’t Android, it’s older iPads

For the most part, iPad has dominated the tablet market – and that probably won’t be changing anytime soon. In recent years, though, I think many people have been struggling to come up with reasons to buy a new iPad – especially when the previous generations have been so good. While this likely isn’t a huge problem quite yet, I do think it raises some questions going forward.

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Apple may have just made one of the most important new Siri announcements

Apple may have just made one of the most important new Siri announcements | Graphic shows the new series logo with icons for a number of Apple apps

Apple’s painfully slow launch of the new Siri has become such a long-running saga, it seems to have all the makings of a movie – though probably not one we will see launch on Apple TV.

The announcement at the start of this year that it will be powered by Google’s Gemini models finally gave us reason for optimism, and the latest Apple AI news could be an equally important development …

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AirDrop is coming to more Android phones, and I’m here for it

AirDrop is no longer exclusive to iPhone, and that's a good thing | Photo shows Oppo Find X9 Ultra

We can argue endlessly about how innovative Apple is as a company, and indeed many people do. Personally, I would argue that some of its greatest innovations have been in the seemingly smallest of features, and AirDrop is one of these.

AirDrop is a really simple and convenient way to move a document from one of our Apple devices to another, as well as to exchange files and information with other iPhone users. The introduction of NameDrop in iOS 17 was a particularly great application of the tech in my view …

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The OpenAI smartphone will fail, but it’ll be good for iPhone users

The OpenAI smartphone will fail, but it'll be good for iPhone users | Photo shows a modern smartphone on a bright yellow background

The past few days have seen conflicting views from AI companies about the future of smartphones. Perplexity thinks AI will only benefit iPhones, while OpenAI reportedly thinks its own smartphone can render them obsolete.

I would bet very heavily that the OpenAI smartphone will either never materialize or will be a commercial failure, but I still think the attempt is good news for iPhone users …

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This 20th Anniversary iPhone rumor is speculative but persuasive

This 20th Anniversary iPhone rumor is speculative but persuasive | Image shows an abstract glass visual

Former Apple design chief Jony Ive famously prioritized sleek aesthetics over almost everything else, and there was widespread agreement that he sometimes took this a little too far.

However, his long-term vision of the future of the iPhone as a single slab of glass has persisted beyond his tenure, and a new post does seem to present a persuasive view of what we might expect from a 20th Anniversary iPhone next year …

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Here’s why the Apple Ultra rumors make sense to me

Here's why the Apple Ultra rumors make sense, for company and customers alike | Image shows the Apple logo embedded into a rounded glass block

A report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we’ve only seen the branding used for an Apple Watch.

It may potentially be pointing to a new tier of Apple products across almost the company’s entire range of devices, and to me that would make sense for both the company and its customers …

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John Ternus could borrow from Microsoft’s playbook to reinvigorate Apple

Microsoft recently announced something rather interesting – a voluntary employee buyout. In short, if your age and tenure at the company add up to 70 or greater, you’re able to voluntarily leave the company, retire early, and receive a (likely) hefty payout.

It’s a less hostile form of layoffs, and while I don’t think Apple would implement it for the same reasons as Microsoft, I think it could serve a unique purpose for transforming the company.

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The demand for local AI could shape a new business model for Apple

To put it simply: Apple Silicon is impressively optimized for running local AI models. And the data is clear: people care about this. Mac Studios are widely sold out, and Mac minis are impossible to find. There’s a variety of reasons for this – like OpenClaw and other computer-use agents. But there’s also a group of people buying up high-end Macs with swaths of unified memory, which are incredible for running local LLMs.

While I’m sure Apple appreciates the additional hardware sales, I think they could push this even further – by entering a segment they’ve thus far ignored.

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Here’s why AirPods Pro 3 are more upgrade worthy than you may think

When AirPods Pro 3 initially debuted, I was a little bit hesitant about upgrading. I felt that AirPods Pro 2 were still excellent. On top of that, one of the key features of AirPods Pro 3, Live Translation, was also coming to AirPods Pro 2. However, now that I’ve actually given them a shot – I can genuinely say I was wrong about my pessimism.

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Apple’s latest acquisition is telling sign of where the company is headed

Last month, Apple acquired a popular Final Cut Pro plugin maker: MotionVFX. It isn’t clear what this acquisition will turn into, but based on the fact that it quickly followed the launch of Apple Creator Studio, it’s highly plausible that Apple will integrate its templates, effects, and other offerings as a perk of Apple Creator Studio.

While that on its own is interesting, I think the implication behind it is far more worth talking about.

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The end of the Mac Pro was inevitable, but I still feel a little sad

The end of the Mac Pro was inevitable, but I still feel a little sad | Close-up photo showing the casing of the last model

I reluctantly accepted last year that the end of the line for the Mac Pro was an inevitability. It had already effectively been replaced by the Mac Studio, and a macOS 26 feature was another nail in its coffin.

Yesterday was a day that had been coming since the first Apple Silicon Mac. I do think it’s the right call, but confess to still being a little sad to see it happen …

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Here’s what I’d like to see with the MacBook Air redesign, after seeing MacBook Neo

Apple unveiled the MacBook Neo earlier this month, and in my opinion – it completely breaks the MacBook lineup as we knew it. If you’re someone who previously bought a MacBook Air, and you don’t need 16GB of RAM for heavier multitasking – why wouldn’t you buy the MacBook Neo now?

In my eyes, the MacBook Neo is just as good of a general purpose laptop as the MacBook Air was, and besides more RAM, a much faster processor (though still a thermally limited one), and a larger display, it doesn’t feel like MacBook Air has much going for it – at least for now. Here’s how I’d improve it.

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MacBook Neo may be one of Apple’s most inspiring products in quite some time

As someone who bought my first Mac in 2019 as a young student without much money of my own, the MacBook Neo is incredibly inspiring. When the M4 Mac mini came out towards the end of 2024, I had already felt quite strongly about its potential for inspiring young creatives – and the MacBook Neo takes that much further.

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Siri will continue to be incompetent … until it very suddenly isn’t

Here are some smart AI features we can expect from the Gemini-powered new Siri | Image shows an iPhone with Siri and Gemini icons

I know, we’ve been waiting forever for the new Siri and it still isn’t here yet. Many are adopting the cynical view that it won’t be worth the wait, and that AI is mostly hype anyway.

I’ve long felt that my own view of AI is somewhat at odds with the very polarized views mostly expressed on the internet. That it’s a villain or a hero. That it’s a mental toddler or a professor. I don’t see it as either, but a recent experience with Claude suggested to me that it is now close to reaching a tipping point …

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