Opinion pieces & commentary Overview Updated November 28, 2019

Opinion pieces & commentary

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470 'Opinion' stories

December 2010 - November 2019


OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories November 28

Not quite a feature request, but a small favor I’d ask of Apple and third-party app developers alike: please set aside some time to fix your small but annoying bugs.

It’s the thing that would probably make the biggest difference to my day-to-day experience of Apple devices. Not because any of the bugs I’m discussing are major ones, but because they cause me minor but persistent irritation for months or even years …

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Opinion Stories November 14

Apple yesterday announced the long-rumored 16-inch MacBook Pro — but what I really want now is a widescreen MacBook Pro.

The machine the company did launch is an appealing one if you’re upgrading from a pre-2016 model. You get a lot of bang for your buck, especially when it comes to SSD storage, which is now more sensibly priced given the ultrafast spec you’re getting…

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Opinion Stories November 12

A report yesterday suggested that anyone eager to get their hands on the long-rumored Apple Glasses might have to wait a while. An internal presentation reportedly said that we won’t see third-party devices until 2022, and Apple Glasses until 2023.

But what was perhaps most interesting was the claim that Apple believes its glasses product will replace the iPhone within a decade…

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Opinion Stories October 31

An iPhone subscription would once have sounded like a bad joke. But these days it’s a growing reality.

Apple has long faced a problem. Its biggest cash cow is the iPhone, historically generating the majority of the company’s revenues. But where people once bought a new iPhone every couple of years on average, that upgrade cycle has been gradually lengthening. It’s now in the 3-4 year range for the average buyer…

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Opinion Stories October 28

There’s a new report today suggesting that we may be seeing Apple-branded HomeKit accessories as the company explores ways to boost the popularity of smart home technology.

According to a new report by Bloomberg, Apple is investing heavily in its smart home division in an attempt to grow the company’s presence in the smart home market.

Whilst HomeKit has grown significantly in the last few years, it trails Google Home and Amazon’s Alexa platforms in terms of the sheer number of compatible devices. The company is apparently looking at ways to encourage more manufacturers to make HomeKit accessories, and may even release smart home accessories of its own, following the HomePod’s muted reception.

From one perspective, that makes no sense…

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Opinion Stories October 10

Apple’s relationship with China has never been an easy one. Indeed, I wrote a piece a couple of years ago arguing that the company was in a no-win position in the country.

Apple’s only option of taking the moral high ground would be to pull out of the country altogether – as Google did for a time, after refusing to allow its search results to be censored by the government.

But Apple is in a very different position today than was Google in 2010. While Google had big ambitions within the country, it was not dependent on the market. Apple very much is. Not just because China is the largest smartphone market in the world – and as important to Apple as the whole of Europe – but because it is the iPhone maker’s key manufacturing base. Without China, it literally couldn’t make its products.

Things today are even worse…

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