Opinion pieces & commentary Overview Updated July 11, 2019

Opinion pieces & commentary

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448 'Opinion' stories

December 2010 - July 2019


OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories July 11

Earlier this week, Apple announced this year’s rendition of its annual Back to School promotion. 2019’s student-focused offer delivers a free pair of Beats headphones with the purchase of iPad Air, iPad Pro, and any Mac.

Apple’s roots in education have been well-documented, but over the years its Back to School deals have lost some luster as it has gone through a series of changes. Missteps along the way, the exclusion of gift cards in favor of headphones, and more have caused Apple to miss the mark on one of its most popular first-party promotions.

Launching the 2019 Back to School sale in combination with refreshed MacBook hardware has turned that all around. Here’s why…

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Opinion Stories July 4

Apple’s restructure to accommodate the departure of Jony Ive led to some concern that Apple wasn’t giving design quite as high a profile in the past – amid claims and counter-claims about the run-up to it.

There is no direct replacement for Ive as head of design, and instead of the hardware and software leads reporting directly to CEO Tim Cook, they are reporting into COO Jeff Williams.

But this shouldn’t be cause for concern; quite the opposite …

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Opinion Stories July 2

If you want a true pro-grade monitor, and have deep pockets, there’s an Apple Display to make you happy. That Apple Pro Display XDR is a thing of beauty.

32 inches. 6K resolution. P3 color gamut. True 10-bit. 1600 nits peak brightness. A million to one contrast ratio. Anti-reflective coating, with the option of a matte one. Individually calibrated and modulated LEDs. True reference grade. It’s a beast.

It’s also $5-7K, which is more than most of us want to pay for a Mac, let alone a monitor …

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Opinion Stories June 28

Apple’s announcement yesterday about Jony Ive leaving the company was something of a bombshell even though we’d seen it coming for awhile. Ive’s iconic designs are fundamental to Apple’s success, so to see the two parting ways came as a shock to many.

The NASDAQ hasn’t yet opened, but pre-market trading suggests that AAPL investors are not overly concerned …

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Opinion Stories June 26

While I personally hardly ever notice the notch in my iPhone X, there are those who want Apple to get back to a notchless iPhone. To do that while retaining the bezel-free design, Apple would have to find a way of embedding beneath the display all the tech present in the notch.

Oppo, the best-selling smartphone brand in China, has gotten us one step closer to this: showing off the world’s first smartphone with the selfie camera underneath the display.

It is an impressive technical achievement, but it’s nothing like enough for a notchless iPhone yet, for three reasons …

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Opinion Stories June 24

It was back in February that we first heard about a new 16-inch MacBook Pro in the works, and a new report today supports this, adding some more details.

The report claims a 3072×1920 resolution, up from the 2880×1800 panel found in Apple’s 15-inch laptops since the first Retina MacBook Pro in 2012 […]

IHS Markit says the new 16-inch laptop has a target manufacturing date of September 2019 with a production rate of about 250,000 units per month. The panel would still be LCD (no OLED yet as previously reported) and supposedly manufactured by LG.

As we noted this morning, the timing does seem a little odd …

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