Opinion pieces & commentary Overview Updated March 22, 2018

Opinion pieces & commentary

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355 'Opinion' stories

December 2010 - March 2018

OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories March 22

Apple set expectations for the March 27 event with the invite: ‘creative new ideas for teachers and students’. It’s going to be themed and directed at education markets, no question.

But that doesn’t mean the event will be irrelevant to an average consumer outside of a school. Whilst software announcements will almost certainly focus on things like Apple Classroom, any new hardware revisions affect normal customers just as much as schools. Here’s what I’d like to see happen.

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Opinion Stories March 19

OLED superseded LCD because it’s brighter, has better color saturation, and is more power-efficient. microLED is expected to replace OLED within the next few years for the same reasons – it improves on all three of those factors.

I don’t believe that Apple’s ‘secret manufacturing facility‘ for microLED screens indicates any desire or plan on Apple’s part to move into large-scale component manufacturing, but I do think it’s a very smart move.

I suspect there are three reasons Apple has established the facility …

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Sylvania HomeKit Light Strip

Opinion Stories March 8

Some eighteen states have now signed a Right to Repair bill, with California the latest to sign up. The bills say that manufacturers must facilitate DIY and third-party repairs by publishing repair information and making both replacement parts and diagnostic tools available to consumers.

I’m instinctively on the side of those who think that devices should be both repairable and expandable by their owners. But I do recognize the trade-offs that involves …

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Opinion Stories March 5

The MacBook Air has been one of Apple’s more neglected product lines. The 11-inch model was discontinued in 2016, and the 13-inch model hasn’t seen any major updates since 2015.

I thought I knew why Apple was keeping the machine in the lineup: it needed an entry-level Mac to bring people into the ecosystem, and at a time when most people buy laptops, the Mac mini wasn’t going to be it. The 12-inch MacBook was the obvious successor, but at $1299 it was just too expensive.

So my theory was that Apple was holding onto the MacBook Air until it was able to bring the 12-inch MacBook price down to hit the magic $999 number. But it now seems that Apple has a different, more ambitious plan …

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Opinion Stories February 26

A KGI note over the weekend suggested that Apple is planning to release new ‘high-end over-ear headphones‘ – though not until late fall at the earliest.

Without my experience of the HomePod, I’d have merely shrugged at the report. Apple hasn’t exactly made a name for itself for headphone quality, either through its own-brand EarPods and AirPods, or through the Beats-branded products it has promoted since buying the company …

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Opinion Stories February 12

We saw a lot of confusion last week about the HomePod’s cable. We’d heard conflicting stories about whether or not it would be removable, and the confusion didn’t end once it went on sale.

Once it was available, Apple seemed to confirm the non-removable theory by stating that a damaged cable require returning the speaker to Apple.

But then a Reddit user revealed that the cable can indeed be removed, and we confirmed it in a video demo. So what’s the story here … ?

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