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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Apple’s WWDC keynote was very different, but this will be the new normal

Apple's WWDC keynote was very different, but this will be the new normal | Craig Federighi shown during this year's WWDC keynote

Yesterday’s WWDC 2026 keynote was a very different beast to its predecessors – and not just because the company spent more than ten minutes talking about child safety and screen time in response to growing concerns by regulators.

The structure of the keynote presentation was completely different to what we have seen in the past, but we can expect this to be the new normal …

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Apple’s AI announcements: One big question, and 11 key features

Here are my 12 takeouts from Apple's AI announcements | Apple Intelligence seen on multiple devices

Almost two years after Apple first showed off a video promoting the new Siri and lots of exciting new Apple Intelligence features, that future has finally arrived – at least in first beta form.

The company had a lot of ground to make up. Obviously, the test will be how well the new features work in real life usage, but let’s start with what seemed to me to be the most important things the company announced …

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tvOS 27 is Apple’s chance to finally fix Apple TV gaming, here’s how

Over a decade ago, with the launch of the of the Apple TV HD and the first version of tvOS, Apple set off on a rather unsuccessful journey to turn the Apple TV into a gaming platform. The efforts have largely died off, but I think this year could potentially mark the beginning of a renaissance, if Apple wanted to. Let’s outline it.

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I still want an Apple Vision Air but would understand it being low priority

I still want an Apple Vision Air but would understand it being low priority | Conceptual image shown

A report a year ago said that we could expect an Apple Vision Air product in the second half of 2027. This was expected to address both of the issues that have led to the Vision Pro being such a niche product.

This week brought two reports suggesting that we may have to wait significantly longer for a Vision Air, if indeed we ever see one at all …

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Apple’s Focus filters are a great feature, but they have a glaring blind spot: group chats

Introduced in iOS 16, Focus Filters are excellent in premise. If you’re in say, a Work focus, you can block out distracting apps, websites, and notifications. It even works in Messages, where you’ll only see texts from people in your Work focus.

There’s one caveat with its implementation in Messages though, and it makes it much less useful for me than it could be.

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Android cloning Apple’s Handoff feature is cheeky but a good thing

Android cloning Apple's Handoff feature is cheeky but a good thing | Screengrab shown

The appeal of Apple devices has always been a mix of hardware quality and software features, with the wider ecosystem absolutely key. Effectively, Apple devices gain value as soon as you have more than one of them.

Handoff is a perfect example. You can begin working on a document on your Mac, seamlessly continue on your iPad, and then make some last-minute changes on your iPhone. Google is now cloning this feature in Android 17 …

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Here’s why I won’t be switching on auto-deleting Siri chats

Here's why I won't be switching on auto-deleting Siri chats | A still from an Apple keynote on the new Siri

Whenever the new Siri finally launches, it’s going to be the most privacy-respecting AI chatbot out there, with an additional privacy feature reported yesterday.

We already knew that Apple’s agreement with Google will mean that Siri is not allowed to be used to train the Gemini model, and Bloomberg is now reporting an option to automatically delete our Siri conversations

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This could be the best thing to ever happen to Apple’s Camera app

This could be the best thing to ever happen to Apple's Camera app | Image shows someone taking a photo on an iPhone with controls visible on the screen

Apple’s stock Camera app started out with a very straightforward goal: it was intended to allow anyone to pick it up, press a button and get a decent result. It essentially made an iPhone the ultimate point-and-shoot camera.

Over the years, however, the app has grown increasingly sophisticated. While that may be a good thing, it has been accompanied by growing complexity. Finding the setting you want can involve a lot of guesswork about where it is found in the ever-expanding UI. Fortunately, it seems that iOS 27 may solve this problem …

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Smart AirPods cameras could be a killer feature – if they work

Smart AirPods cameras could be a killer feature – if they work | Two shares AirPods Pro on a reflective surface

It’s more than two years since we first started hearing reports about AirPods with cameras and the latest of these seems to suggest we’re getting relatively close to launch.

There have so far been conflicting reports about the purpose of the cameras, but Bloomberg does now very clearly indicate that it’s to support Apple intelligence features …

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Apple’s biggest iPad competitor isn’t Android, it’s older iPads

For the most part, iPad has dominated the tablet market – and that probably won’t be changing anytime soon. In recent years, though, I think many people have been struggling to come up with reasons to buy a new iPad – especially when the previous generations have been so good. While this likely isn’t a huge problem quite yet, I do think it raises some questions going forward.

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Apple may have just made one of the most important new Siri announcements

Apple may have just made one of the most important new Siri announcements | Graphic shows the new series logo with icons for a number of Apple apps

Apple’s painfully slow launch of the new Siri has become such a long-running saga, it seems to have all the makings of a movie – though probably not one we will see launch on Apple TV.

The announcement at the start of this year that it will be powered by Google’s Gemini models finally gave us reason for optimism, and the latest Apple AI news could be an equally important development …

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AirDrop is coming to more Android phones, and I’m here for it

AirDrop is no longer exclusive to iPhone, and that's a good thing | Photo shows Oppo Find X9 Ultra

We can argue endlessly about how innovative Apple is as a company, and indeed many people do. Personally, I would argue that some of its greatest innovations have been in the seemingly smallest of features, and AirDrop is one of these.

AirDrop is a really simple and convenient way to move a document from one of our Apple devices to another, as well as to exchange files and information with other iPhone users. The introduction of NameDrop in iOS 17 was a particularly great application of the tech in my view …

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The OpenAI smartphone will fail, but it’ll be good for iPhone users

The OpenAI smartphone will fail, but it'll be good for iPhone users | Photo shows a modern smartphone on a bright yellow background

The past few days have seen conflicting views from AI companies about the future of smartphones. Perplexity thinks AI will only benefit iPhones, while OpenAI reportedly thinks its own smartphone can render them obsolete.

I would bet very heavily that the OpenAI smartphone will either never materialize or will be a commercial failure, but I still think the attempt is good news for iPhone users …

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This 20th Anniversary iPhone rumor is speculative but persuasive

This 20th Anniversary iPhone rumor is speculative but persuasive | Image shows an abstract glass visual

Former Apple design chief Jony Ive famously prioritized sleek aesthetics over almost everything else, and there was widespread agreement that he sometimes took this a little too far.

However, his long-term vision of the future of the iPhone as a single slab of glass has persisted beyond his tenure, and a new post does seem to present a persuasive view of what we might expect from a 20th Anniversary iPhone next year …

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Here’s why the Apple Ultra rumors make sense to me

Here's why the Apple Ultra rumors make sense, for company and customers alike | Image shows the Apple logo embedded into a rounded glass block

A report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we’ve only seen the branding used for an Apple Watch.

It may potentially be pointing to a new tier of Apple products across almost the company’s entire range of devices, and to me that would make sense for both the company and its customers …

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John Ternus could borrow from Microsoft’s playbook to reinvigorate Apple

Microsoft recently announced something rather interesting – a voluntary employee buyout. In short, if your age and tenure at the company add up to 70 or greater, you’re able to voluntarily leave the company, retire early, and receive a (likely) hefty payout.

It’s a less hostile form of layoffs, and while I don’t think Apple would implement it for the same reasons as Microsoft, I think it could serve a unique purpose for transforming the company.

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The demand for local AI could shape a new business model for Apple

To put it simply: Apple Silicon is impressively optimized for running local AI models. And the data is clear: people care about this. Mac Studios are widely sold out, and Mac minis are impossible to find. There’s a variety of reasons for this – like OpenClaw and other computer-use agents. But there’s also a group of people buying up high-end Macs with swaths of unified memory, which are incredible for running local LLMs.

While I’m sure Apple appreciates the additional hardware sales, I think they could push this even further – by entering a segment they’ve thus far ignored.

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Here’s why AirPods Pro 3 are more upgrade worthy than you may think

When AirPods Pro 3 initially debuted, I was a little bit hesitant about upgrading. I felt that AirPods Pro 2 were still excellent. On top of that, one of the key features of AirPods Pro 3, Live Translation, was also coming to AirPods Pro 2. However, now that I’ve actually given them a shot – I can genuinely say I was wrong about my pessimism.

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