Opinion pieces & commentary Overview Updated January 11, 2019

Opinion pieces & commentary

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413 'Opinion' stories

December 2010 - January 2019

OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories January 11

Apple’s HomeKit seemed to be the star of the show at the Consumer Electronics Show this year, with a wide range of home-based gadgets — TVs, ceiling fans, outdoor sensors, light panels, a screen-based hub, 4K security cameras, thermostats and more — making headlines.

The HomeKit ecosystem is growing, and it looks like prices may even begin inching downward as well — but that’s not enough, and not fast enough either. As Bradley Chambers wrote in an opinion piece, Apple is leaving a lot of potential on the table by relying solely on third parties to create home-based gadgets.

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One of the biggest shake-ups we’ve seen in the iOS user-interface was the replacement of skeuomorphism – making things look like real-life objects – with the complete opposite in iOS 7. Where once we had realistic looking 3D representations, we instead got a ‘flat’ UI which goes out of its way to remain 2D.

While some feel that skeuomorphism looks old-fashioned these days, the approach still has its fans even now – and Apple has shown signs of beginning to adopt a new take on the look using something called anisotropism …

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Opinion Stories January 9

Apple made two surprise announcements recently: one before the holidays, the other afterwards. Both point to the full extent of the company’s plans to transform itself into a very different company.

The first announcement was that Apple Music would, for the first time, be fully supported on third-party speakers. Although available as an app on Android phones, the only speaker on which Apple’s streaming music service was natively available was its own HomePod …

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Opinion Stories January 7

Yesterday saw renders of what Digit claims to be a first look at the 2019 iPhone, and 9to5Mac readers weren’t impressed by the look.

That’s incredibly ugly.

No offence to the person that created that, but ewww.

No. Just no.

This is a horrendous design!

But while I agree about the aesthetics, I would like to see Apple add cameras to the iPhone …

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Opinion Stories January 3

I argued almost exactly two years ago that we were approaching the point at which Apple might have to think the unthinkable on iPhone pricing.

Apple cannot afford to have anything resembling a sense of entitlement when it comes to customers at the premium end of the market. Leaving aside those geeks who have their own technical or philosophical reasons for favoring Android, it’s largely been the case to date that anyone who can afford to buy an iPhone does so almost automatically. That fact is testament to Apple’s extraordinary marketing prowess.

But players like Google, Huawei, Xiaomi, Lenovo and OnePlus are learning fast […] So while Apple’s current dominance of the premium end of the market gives it a massive head-start, it can’t count on forever remaining the automatic choice. It will need to learn to compete on a slightly more level playing field as its competitors continue to up their game.

Yesterday’s news suggests that crunch time may now have arrived …

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Opinion Stories December 28, 2018

In what is now an annual tradition, I’m offering my end-of-year report card on Apple’s 2018 hardware performance. What the company did well, what it did less well, and what it failed to do altogether.

We’ve already rounded-up everything Apple announced during the course of the year, so let’s look now at what I consider to be the highlights and lowlights …

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