Opinion pieces & commentary Overview Updated November 9, 2018

Opinion pieces & commentary

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402 'Opinion' stories

December 2010 - November 2018

OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories November 9

I remember when the Today at Apple initiative was first announced, I mentally shrugged. It was, I thought, just a rebranding of the workshops that had existed for many years. I thought it was an excellent idea to draw attention to them – I’ve long been a big fan – but Apple seemed to be presenting an old idea as if it were a brand new one.

But subsequent news and a recent visit to the revamped flagship London store in Covent Garden has persuaded me that the initiative is actually a much bigger deal. Apple has transformed what used to be a fairly well-kept secret into something which is now key to its brand image …

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Opinion Stories November 6

AAPL stock hasn’t been faring too well of late. Aside from general nervousness around tech stocks at present – something which has expanded out into the stock market as a whole – there were two specific factors making investors less optimistic about Apple.

One was that Apple offered holiday quarter guidance toward the low-end of analyst expectations. But the other was that Apple revealed that it would no longer report unit sales for iPhone, iPad and Mac …

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Opinion Stories November 1

Macworld’s Michael Simon wrote an interesting piece entitled ‘Why the new Mac mini makes me concerned about the upcoming Mac Pro.’

I agree with much of what he says – but actually reach the opposite conclusion …

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Opinion Stories October 31

When Apple launched the iPhone X, it did more than just change the design language of the iPhone: it also offered a whole new pricing level. Not just for iPhones, but for any smartphone. It was a move that has significantly boosted the average selling price (ASP) of the iPhone range as a whole.

This is a trick Apple is now repeating with the 2018 MacBook Air

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Opinion Stories October 25

Apple makes much of its human curation of Apple Music. Indeed, just a couple of months ago Tim Cook suggested that this was the key difference between its own offering and competing services.

We worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.

Personally, it was the curated playlists that mostly won me over from Spotify. That’s moderately impressive …

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Opinion Stories October 23

When Apple unveiled its new iPhones last month, I said that the iPhone XS and XS Max were totally overshadowed by the new Watch and the iPhone XR. The iPhone XR reviews, out today, confirm what I thought then.

Finally we come to what should have been the least-interesting iPhone, but is actually the most interesting: the iPhone XR […]

To offer something very close to the iPhone X/XS/Max form factor at a $749 price point is huge. And the near-bezel-free design also meant including the headline feature of last year’s flagship iPhone: Face ID. Throwing in Portrait Mode means you can now buy an iPhone that gets most non-technical customers the flagship design and features they want at 75% of the price of the iPhone XS …

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