Opinion pieces & commentary Overview Updated May 16, 2018

Opinion pieces & commentary

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372 'Opinion' stories

December 2010 - May 2018


OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories May 16

I’m with Tim Cook in thinking that augmented reality (AR) is far more exciting and relevant than virtual reality (VR).

VR has its uses, of course, but the need to wear a headset is a significant limitation. To me, VR is something you use at a specific time for a specific purpose, whether it’s playing a game or looking around a virtual representation of a building.

AR, in contrast, is something I think could become a much more integrated part of our lives. But it only makes sense if AR transforms the experience. Too many AR apps are, in my view, just gimmicks …

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Opinion Stories May 11

Case maker Olixar created quite a stir yesterday when it started selling screen covers based on what it believes is the design of the next-generation iPhone SE.

It illustrated this with a render that shows a classic iPhone SE casing updated with a full-screen display and iPhone X style notch. It’s not the first time we’ve seen the concept, of course, but Olixar was sufficiently convinced to throw some money at it …

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Opinion Stories May 7

Tim Cook yesterday tweeted in celebration of 20 years of iMac.

20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers.

Even twenty years later, I still like the design of the original iMac. In fact, despite not being a desktop guy, I love all the various iterations of iMac designs through the years …

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Opinion Stories May 4

I’ve written on a couple of occasions about how Apple’s approach to Siri differs from the intelligent assistants offered by Amazon and Google.

The tl;dr version is that Apple has gone all-in on privacy, while Google takes the ‘hoover up as much data as possible’ approach, and Amazon has opened up Alexa to, well, anyone who wants to make it do something.

But while Apple’s privacy focus explains some of Siri’s limited abilities, it doesn’t excuse them all. HomePod brought Siri’s limitations into sharp focus, and the upcoming introduction of Siri to two new products will further increase the pressure for a smarter Siri …

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Opinion Stories May 2

Apple had plenty of good news yesterday. Revenue, profit and iPhone sales were all up. Any doubts about the iPhone X were pretty firmly laid to rest. ‘Other’ products – which includes Apple Watch, AirPods and HomePod – set a new record, at almost $4B sales. Services grew 31% to hit another all-time record.

But when you look at what Apple said about that Other products category, there was one notable omission …

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Opinion Stories April 30

Back in 2015, I gave my view of how I’d revamp the MacBook line-up. Leaving aside the specific sizes, based on a then-rumor that never panned out, I suggested that it didn’t make sense to retain three categories.

It seemed to me untidy to have a range which ran MacBook Air then MacBook then MacBook Pro. Assuming the reports of this year’s MacBook Air are broadly correct, things could potentially get even messier this year.

Already, the smallest laptop sits in the middle of the price range, but the rumors say this year’s MacBook Air will have a Retina display and a ‘slim design.’ If the new MacBook Air gets slimmer, and it gets a Retina display, then why would anyone pay $1299 for a MacBook rather than $899 for a MacBook Air with a slightly bigger screen … ?

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