Opinion pieces & commentary Overview Updated May 23, 2017

Opinion pieces & commentary

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290 Opinion pieces & commentary stories

December 2010 - May 2017


OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion Stories May 23

AAPL: 153.80

-0.19
Stock Chart

9to5Mac founder Seth Weintraub tweeted this morning a suggestion that Microsoft was hitting all the laptop checkboxes of late – and that Apple will not.

Others noted that Microsoft has held its third event this year, and second this month, while we still await the first Apple event of the year. Does this mean that Microsoft is leading the way in innovation at present, and Apple is being left behind – or is the Seattle-based company engaging in meaningless gimmickry … ?

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Opinion Stories May 11

AAPL: 153.95

1.32
Stock Chart

Apple’s interest in cars dates back to at least 2008, when Steve Jobs and ‘father of the iPod’ Tony Fadell discussed the idea. Project Titan appeared to be the company gearing up to finally create an Apple Car, but things seem to have changed since the first reports.

Apple has acknowledged it is exploring the area, but of course declined to say anything specific about its plans. Tim Cook joked about dodging the question back in the spring of 2015, hinted a year later that the company was at an early stage in its deliberations, stating that ‘it’s going to be Christmas Eve for a while.’

The company’s enthusiasm appeared to wane later in the year when it ramped down recruitment before reportedly halting development of a car altogether. But that doesn’t mean Apple has lost interest in cars, and there have been some pointers to the company approaching it from a different angle …

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Opinion Stories May 9

AAPL: 153.99

0.98
Stock Chart

Amazon’s Echo with a screen is real and it’s shipping at the end of next month. Echo Show is a $230 7-inch tablet with video playback and calling that has to stay plugged in to work.

What makes that better than an iPad or any other tablet? Amazon hopes the answer is its Alexa voice assistant. While I’m curious about a voice-activated, always-present voice assistant that anyone can access in the home, the original Amazon Echo has more appeal to me. If Siri Speaker is something we see next month at WWDC (before Echo Show ships!), I’m hoping it’s more Amazon Echo and less Echo Show…

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9to5toys 

Opinion Stories May 8

AAPL: 153.01

4.05
Stock Chart

As regular readers may recall, I’m a long-time user of home automation technology who made the decision to go all-in on HomeKit in the new year. I only waited that long because it takes a bit of time to get UK-compatible versions of quite a lot of devices.

I’ve been documenting the process in my Smart Home Diary series. For me, as a gadget lover, it’s been a no-brainer.

But even for a techie, it hasn’t all been plain sailing. There have been some irritations, and there is definite scope for improvement. Having had time to reflect on the transition and the experience, I’m concluding that while HomeKit is great fun for techies, it’s not quite ready for the mass-market …

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Opinion Stories April 27

AAPL: 143.79

0.11
Stock Chart

I’ve always been a keen photographer. At 14, my father bought me an old fully-manual film SLR, and my aunt gave me her old darkroom equipment, so my bedroom became a darkroom with a bed in the corner.

When the first DLSRs hit the market, I waited impatiently for them to drop below the $1000 mark. That early Nikon D70 was replaced by a D3 which I still have today. If you had suggested then that it could be just a few short years before cameraphones could replace a DSLR, I’d have laughed.

But camera technology has developed at an astonishing pace. That D3 already spends most of its time gathering dust in a drawer. My Sony a6300 compact camera delivers near-identical results in most situations. And the camera I use most on an everyday basis is my iPhone.

There are just four remaining pieces of the puzzle before an iPhone can replace a DSLR, and it looks to me like we’re just 2-3 years away from cracking all of them …

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Opinion Stories April 26

AAPL: 143.68

-0.85
Stock Chart

When Angela Ahrendts spoke to CBS about a new Apple Store initiative called Today at Apple, I was initially a little confused. What she described as something new at first sounded pretty much identical to something that has existed for many years: free workshops at Apple Stores.

Rebranding and promoting the workshop would make sense, of course. Many Apple customers seem entirely unaware that the workshops exist, while others know about the basic ones but not the more advanced sessions.

This was made clear to me when I mentioned on Facebook that I was attending a Final Cut Pro workshop at Apple’s Regent Street store in London, and several friends told me they had no idea these existed. Even among 9to5Mac readers, there were similar comments when I mentioned them in my Final Cut Pro Diary series …

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