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Tim Cook denies OpenAI rumors; talks AI energy use; Apple Glasses; saving lives

Tim Cook Wired interview | Cook seen against abstract background

A wide-ranging interview with Apple CEO Tim Cook reveals him (kind of) denying OpenAI rumors; addressing the potential conflict between the power requirements of AI and Apple’s environmental goals; the journey toward Apple Glasses; and how Apple’s greatest legacy may be saving lives.

Cook kicks off by denying that Apple was late to AI, pointing out that the company first built a neural engine into its products back in 2017 …

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China tries to exert control over Apple Intelligence launch there

A top government official has warned that an Apple Intelligence launch in China would be a “difficult and long process” unless the iPhone maker partners with a local AI company. Working with a Chinese company would instead be “simple and straightforward.”

Apple had reportedly been exploring using its own generative AI models in China, but a top regulator has strongly implied that this wouldn’t be in the Cupertino company’s best interests …

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Smartphone buyers meh on AI, care much more about battery life

Smartphone buyers meh on AI | Priority notifications shown on the iPhone 16

Apple may be pitching Apple Intelligence as a key reason to upgrade to the iPhone 16, but it seems that most smartphone buyers are far more interested in the basics – like battery life.

A survey found that only a relatively small minority of consumers are currently using AI features on their smartphones, and it doesn’t yet seem to be a purchase driver …

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Can we ever trust photos again, in an AI age? Apple and others working the problem

Can we ever trust photos again, in an AI age? | AI image created with Photoshop

At a time when you can ask AI to modify an existing photo in almost any way you please, or even ask it to generate a completely artificial image, can we ever trust photos again?

Apple is working to address the issue in two ways, and many of us are hoping it will also join an emerging new standard for content authenticity …

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TSMC says it reported itself to US govt; Apple chip production may be at risk [U]

TSMC may have breached US sanctions – Apple chip production could be at risk | Huawei smartphone shown

The US Commerce Department is carrying out an investigation into whether Apple chipmaker TSMC breached US sanctions against China by supplying smartphone and AI chips to Huawei. The probe was in part driven by Huawei’s surprising ability to resume competing with iPhones.

Update: A new report today says that TSMC reported itself to the US government based on its own suspicions about an order.

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Is Apple really two years behind on AI, and does it matter anyway?

Is Apple really two years behind on AI | Apple Intelligence logos on Mac, iPad, and iPhone

Bloomberg’s Mark Gurman reported over the weekend that some Apple employees believe that the company is about two years behind the curve on artificial intelligence.

Tim Cook didn’t directly address that during an interview with the WSJ, but did say that the company’s aim is always to be best, not first – and that this includes AI …

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Tim Cook defends Apple coming late to AI with four words

Cook defends Apple coming late to AI with four words | Cook posing with Vision Pro display

While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that this view is shared by many inside the company.

But Apple CEO Tim Cook argues in a new interview that he doesn’t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation …

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Rabbit R1 has just 5,000 active users, as we wait to see Jony Ive’s attempt at AI hardware

Rabbit R1 (shown) has just 5,000 active users

Former Apple design chief Jony Ive this week confirmed he’s working Sam Altman on an AI hardware product of some kind, despite the failure of existing products like the Humane AI Pin and Rabbit R1.

Humane last month admitted that returns were exceeding sales, and now Rabbit founder Jesse Lyu has confessed that the R1 averages just 5,000 daily active users …

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Jony Ive confirms working on an AI hardware product with OpenAI’s Sam Altman

Jony Ive confirms working on an AI hardware product | Purely conceptual image of a mystery device

Former Apple design head Jony Ive has confirmed reports that he was working on an AI hardware product in partnership with OpenAI CEO Sam Altman. We still have no idea what it will do, or what form it will take (image is just a conceptual one of a mystery device).

Ive also shared that he bought a chunk of real estate in one of San Francisco’s most famous blocks, and plans include a LoveFrom store selling everything from notebooks to clothing …

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California passes controversial bill regulating AI model training

AI

As the world debates what is right and what is wrong about generative AI, the California State Assembly and Senate have just passed the Safe and Secure Innovation for Frontier Artificial Intelligence Models Act bill (SB 1047), which is one of the first significant regulations for AIs in the United States.

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How the iPhone maker ensures Apple Intelligence safety: Triggering, red teaming, and more

How the iPhone maker ensures Apple Intelligence safety | Glasses in front of Mac monitor

A research paper explains how Apple Intelligence is designed, and the steps the company takes to ensure the safety of the models.

The paper also gives a glimpse into the scale and complexity of the on-device AI capabilities, noting that the core model which runs entirely on an iPhone, iPad, or Mac has around three billion parameters …

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Prompt injection attack on Apple Intelligence reveals a flaw, but is easy to fix

Prompt injection attack on Apple Intelligence | Screenshot of Apple's special tokens

A prompt injection attack on Apple Intelligence reveals that it is fairly well protected from misuse, but the current beta version does have one security flaw which can be exploited.

However, the issue would be very easy for the company to fix, so this will almost certainly be done before the public launch …

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Apple Intelligence prompts found in the Mac beta tell Smart Reply not to hallucinate

Apple Intelligence prompts for Smart Reply (screenshot of feature shown)

A Redditor has discovered built-in Apple Intelligence prompts inside the macOS beta, in which Apple tells the Smart Reply feature not to hallucinate.

Smart Reply helps you respond to emails and messages by checking the questions asked, prompting you for the answers, and then formulating a reply …

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US government tackling AI dangers, with deepfake ban and vetting of next ChatGPT model

US government tackling AI dangers | Keyboard with AI key

The US government is taking potential AI dangers more seriously, following its decision to create an Artificial Intelligence Safety Institute Consortium (AISIC) earlier this year, with Apple as a member.

A proposed new law would outlaw the use of deepfakes, and a government body will be carrying out safety checks on the next version of ChatGPT before it is released to the public …

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Apple Intelligence likely the safest way to use ChatGPT; ‘a data hoover on steroids’

Why the Apple Intelligence delays? | AI and Siri logos

The latest version of ChatGPT has been described as “a data hoover on steroids” as a result of its new capabilities (like seeing everything happening on your screen) and extremely loose privacy policy.

While Apple Intelligence will use ChatGPT as a fallback option for queries which cannot be answered by the new Siri, Apple has put in place additional safeguards which will likely make it the safest way to use the chatbot …

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The iPhone 16 will launch without headline AI features, risking disappointed buyers

iPhone 16 AI features | Conceptual image

The iPhone 16 will launch without some of the headline Apple Intelligence features – which are arguably the biggest reason for most to upgrade to the new models.

While Apple is taking an understandably cautious approach here, the company runs the risk of disappointing or confusing its customers …

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