environment Stories April 22

AAPL: 142.27

-0.17
Stock Chart

In celebration of Earth Day, Apple executive Lisa Jackson this week sat down with John Gruber for an in-depth interview. Airing as part of Gruber’s “The Talk Show” podcast, the interview discussed a variety of environmental topics, especially relating to Apple’s own efforts…

expand full story

environment Stories April 21

AAPL: 142.27

-0.17
Stock Chart

Apple’s commitment to environmental sustainability is well established, but the company is going one step further in its new Danish data center. In addition to powering the center entirely from renewable energy, the company is capturing the waste heat generated and feeding it into a district heating system, to warm local homes …

expand full story

environment Stories April 20

AAPL: 142.44

1.76
Stock Chart

Just like Apple itself is doing, many app developers are celebrating Earth Day with new apps and promotions. After Ice is a new app that uses augmented reality to simulate the effects of climate change around the world…

expand full story

9to5toys 

Apple has published a new series of videos in celebration of Earth Day that both highlight the company’s green energy efforts and explain some of the science behind clean energy today. The video series includes comical illustrations and narrations from Apple execs including VP Lisa Jackson.

expand full story

There’s an acronym widely used for setting goals: SMART. There are a few different versions of this floating around, but one common one is that objectives should be Specific, Measurable, Achievable, Relevant and Time-bound. Apple’s stated commitment to stop mining the earth and build all products from recycled materials would seem to fail on two of these criteria.

It isn’t currently achievable. It simply isn’t realistic today for Apple to obtain all of the materials it requires in the quantities it needs at a viable price without mining some of them, and there’s no saying when it might become so.

It’s also not time-bound. Apple has given no indication of when it might reach its goal. Anyone can claim almost anything will be achieved – however far-fetched – without specifying a timeframe.

But while Apple’s objective isn’t SMART, that doesn’t make it either meaningless or useless …

expand full story

environment Stories March 30

AAPL: 143.93

-0.19
Stock Chart

Despite the recent change of president in the United States, Apple is maintaining its environmental pledge made to the previous administration, Bloomberg reports. Apple joined other companies including Google and Microsoft in signing a statement backing renewable energy efforts.

expand full story

9to5google 

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP