Apple Glasses

Earlier this week, Mark Gurman at Bloomberg outlined fresh details about Apple Glasses, with a special focus on design. Here’s why it sounds like Apple is truly playing to its strengths with the forthcoming product.

According to Bloomberg’s Mark Gurman, in the latest edition of his Power On newsletter, Apple is actively testing at least four different styles of frames for its upcoming smart glasses project. Apple is counting on its superior design taste to stand out from rivals like the Ray-Man Meta Glasses.

The report indicates Apple is evaluating the designs and plans to launch several, in multiple colors, somewhat similar to how it launched a range of different watches when the Apple Watch debuted in 2015 …

There’s a moment in yesterday’s WSJ video piece with Tim Cook that’s really delightful. Cook is asked about Apple’s plans for smart glasses, and his reply is a subtle callback to a classic Steve Jobs moment.

Apple SVP Eddy Cue has previously suggested that we may not be using iPhones ten years from now, but marketing chief Greg Joswiak appears to disagree.

Joz said in a new interview that it’s hard to imagine that we won’t still be using an iPhone 50 years from now …

Apple execs reportedly once expected the iPhone to be replaced by smart glasses by 2029, with Eddy Cue later updating this prediction to 2035.

However, one high-profile former ardent supporter of this idea has now changed his mind completely, and now believes that we will still be using smartphones 20 years from now …

Apple Glasses are expected to be unveiled in the coming year, and a recent report said they would serve as “an all-day AI companion.” Though I was once skeptical of smart glasses, here’s why I think they might be exactly what I want.

A new report suggests that a Meta smartwatch will launch at some point this year, but it likely won’t compete with the Apple Watch.

Based on previous comments by the company, it may serve as more of an accessory to a future Meta smart glasses product …

A new report from Smart Analytics Global (SAG) projects big growth in the AI smart glasses market in the years ahead. And Apple Glasses, in part due to three expected strengths, are believed to be a key driver of that growth.

Next year will bring a huge lineup of 20+ new Apple products. And the unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Apple will launch a lot of new products next year, including updated iPhones, iPads, Macs, and more. But there are two brand new 2026 products coming that have the chance to prove Apple’s “not first, but best” mantra once again.

Apple Glasses are coming, with an unveiling rumored for next year. Based on the latest leaks and reporting, here is every feature to expect from Apple’s brand new wearable product: Apple Glasses.

Apple has plenty of software and service launches coming in December, but new hardware products likely won’t arrive until next year. Among the company’s rumored 2026 products, there’s one that’s sure to earn a lot of attention: Apple Glasses.

Apple Glasses are a high priority for Apple, so much so that the company has reportedly paused development of a lighter Vision Pro to focus on the Glasses product. A new rumor has helped make a lot of sense of that move, and has me more excited than ever for Apple Glasses.

Yesterday Bloomberg reported that Apple’s ‘Vision Air’ product is being paused so resources can be shifted to the high priority Apple Glasses product. Also noteworthy from that report was a key detail on Apple’s planned launch strategy for the new glasses product.

We’ve for some time been expecting a cheaper and lighter version of Vision Pro, possibly branded as Vision Air. Potential launch dates have been variously reported as 2025, 2026, and 2027.

But a report yesterday suggested we may have even longer to wait for this as Apple shifts resources to accelerate work on an Apple Glasses product …

Apple Glasses are reportedly in development with a targeted 2026 launch, and rumors around the new AI product indicate that Apple may find itself in surprising agreement with Meta CEO Mark Zuckerberg.

It’s widely acknowledged that while Apple is happy for any Vision Pro sales it can get, the primary purpose of the existing headset is to let the company take a first step in the journey towards an Apple Glasses product.

But while a cheaper Apple Vision still seems to be a couple of years away, along with the company’s equivalent of Ray-Ban Meta smart glasses, we are now seeing the potential emergence of smart goggles as an interim device – with TikTok entering the fray …

Apple is surveying Vision Pro owners, and some of the questions go beyond the device’s comfort or resolution. In addition to features like Guest Mode, and which accessories people actually use, Apple wants to know what its users see in rival products (even in categories where it doesn’t compete yet).

In a blog post today, analyst Ming-Chi Kuo detailed his updated roadmap forecast for Apple’s headset and smart glasses markets. According to him, the company has at least seven head-worn devices in development across two product families, one coming in 2025.

It looks like Meta’s smart glasses lineup is about to expand beyond Ray-Ban. A new verified Instagram page called “Oakley | Meta” popped up this week, teasing a joint product launch scheduled for Friday, June 20. Here’s what to expect.

Tim Cook was recently reported to be determined to bring out an Apple Glasses product ahead of Meta’s version, with one insider going so far as to say the CEO “cares about nothing else.”

A new report suggests that Meta is changing its own headset plans in what may be a move geared to accelerate its moves towards an AR glasses product …