Augmented reality Stories Yesterday

AAPL: 136.99

0.06
Stock Chart

A UBS research note seen by Business Insider says that Apple is believed to have more than 1,000 engineers working on an augmented reality project, and that the company’s first AR offering may be seen in the iPhone 8.

According to some industry sources, the company may have over 1,000 engineers working on a project in Israel that could be related to AR […] UBS expects Apple could implement new AR products as early as in the next iPhone, expected later this year, which could include “moderate 3D mapping … and possibly an AR software development kit,” the note says.

The note is consistent with a KGI one stating that the iPhone 8 will include a ‘revolutionary‘ camera able to sense 3D space …

expand full story

Augmented reality Stories February 21

AAPL: 136.70

0.98
Stock Chart

Today’s KGI report is just the latest piece of evidence that Apple has serious plans to somehow work with 3D space. Acquisitions, supply chain reports, patents and even comments by Tim Cook all add up to a definite interest in something in the 3D space. The question is: what?

There’s a lot of confusion surrounding terminology, so we thought it would be a good idea to start by distinguishing between the various terms being thrown around in this space – Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) – before discussing Apple’s interest in 3D …

expand full story

Augmented reality Stories November 2, 2016

AAPL: 111.59

0.10
Stock Chart

A rather speculative KGI note suggests that Apple’s focus on augmented reality (AR) instead of virtual reality (VR) will give the company a 3-5 year lead on the rest of the industry when it launches its first products. The report also suggests that Apple could use augmented reality as part of an autonomous driving system.

All of Apple’s past successes were related to human-machine interfaces, such as mouse for Mac, click wheel for iPod, and multi-touch for iPhone and iPad. Assuming Apple successfully develops AR, we predict the firm will enjoy the following competitive advantages: (1) redefining existing key products and leading competitors by three to five years. For instance, this could happen for iPhone, iPad and Mac; (2) eliminating obstacles of Apple Watch and Apple TV by offering an innovative user experience; and (3) entering new business fields, such as autonomous driving system.

KGI’s Ming-Chi Kuo doesn’t, though, expect Apple to launch its first AR product any time soon …

expand full story

9to5toys 

Augmented reality Stories April 13, 2016

AAPL: 112.04

1.60
Stock Chart

Snapchat has been on a roll lately introducing bigger and more creative updates to their social network. From introducing custom geofilters, to a massive overhaul in their chat system, they show no signs of slowing down. Today’s update takes video interactions a step further by allowing you to “pin” stickers and emojis to moving objects in video. The update will be rolling out to Android today and soon to iOS.

expand full story

Augmented reality Stories February 5, 2016

AAPL: 94.02

-2.58
Stock Chart

Apple today has started selling the View-Master Virtual Reality Starter Pack on its online store. With all the news about the company building out and prototyping virtual reality tech, it’s interesting to see it offering a glimpse at what that future tech may be by selling the device on the online store. Harkening back to the classic ideals of the View-Masters from the past, the new View-Master allows users to go on exciting new adventures. Utilizing a mix of augmented reality and virtual reality, these adventures are now taken to a whole new level. Taking advantage of Experience Packs, users can navigate space, various destinations, and wildlife through a mix of AR and VR.

expand full story

Augmented reality Stories February 3, 2016

AAPL: 96.35

1.87
Stock Chart

An amateur astronomer friend has a motorized telescope that allows you to tap in the name of the object you want to see – a constellation, a planet, a deep-sky object – and it automatically locates them in the sky. Universe2go offers an equally hi-tech but more casual approach to stargazing suitable for beginners – including kids.

Universe2go is an augmented reality system that uses your iPhone to do the clever stuff. In essence, it’s a more sophisticated version of Google Cardboard. You open the companion app on your iPhone, snap your phone into the plastic enclosure and then look through the goggles at the night sky. An angled mirror overlays your actual view of the sky with labels from the app.

Pause with the green pointer over a planet or constellation, and the app provides visual data and an audio commentary. Alternatively, choose an object in advance and the app uses the display to direct you to the correct part of the sky before using the augmented reality system to highlight it …

expand full story

9to5google 

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP