Augmented Reality (AR) Overview Updated October 20, 2020

Augmented Reality (AR)

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125 'Augmented Reality (AR)' stories

December 2010 - October 2020

Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.


Augmented Reality (AR) Stories October 20

Adobe today announced the inaugural release of Aero Desktop, the long-awaited AR creation companion to Aero on iOS and iPadOS. Aero is available today in public beta as part of Adobe MAX 2020, where Adobe announced significant updates to its entire ecosystem of apps like Photoshop, Premiere Pro, After Effects, Illustrator, and Fresco.

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Augmented Reality (AR) Stories September 4

We’re not expecting to see Apple Glasses before 2022 at the earliest, but we’ve now seen a prototype of one rival effort: Facebook AR glasses.

Interestingly, this prototype has no display and is entirely focused on an auditory experience. It’s part super-sophisticated hearing aid, part virtual reality device …

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Augmented Reality (AR) Stories August 26

As we close in on Apple TV+’s first year, the service is gradually growing its library of premium-brand original shows and movies, with Apple ordering dozens of series this year to start production as coronavirus restrictions ease.

Bloomberg reports that Apple is also planning to take TV+ into another dimension, with the addition of augmented reality content.

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Augmented Reality (AR) Stories August 25

Amazon’s AR app lets you fill your home with virtual furniture

Augmented Reality (AR) is a great way to see how furniture and other products will look in your home, and Amazon’s AR app capabilities previously let you do that with one item at a time. Amazon’s iOS app is now getting a big update that will allow you to virtually place dozens of products in up to 100 different configurations …

Augmented Reality (AR) Stories August 20

Report: Apple acquired Israeli AR company Camerai in early 2019 for ‘tens of millions’

Apple regularly acquires small companies and startups and we usually don’t hear anything about most of them. Tim Cook detailed that back in 2019 as the company was acquiring companies at a rate of one every two or three weeks. Now details have surfaced that Israeli AR and computer vision company Camerai was one of the small firms purchased by Apple in 2019.

Augmented Reality (AR) Stories July 16

There have been signs that Apple is making notable progress on its long-rumored Apple Glasses product, and a new patent application describes how you could control Apple Glasses with your eyes.

It’s not the first time Apple has described using eyes as an input mechanism. An earlier patent application described how tracking the direction in which you are looking could be used to video augmented reality experiences. This one is broader, however, with eye control playing a much bigger role …

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