Augmented Reality (AR) Overview Updated November 5, 2018

Augmented Reality (AR)

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89 'Augmented Reality (AR)' stories

December 2010 - November 2018

Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.


Augmented Reality (AR) Stories November 5

Apple’s CEO Tim Cook is known as a big proponent of AR. He said last year that he views it “as a big idea like the smartphone.” While augmented reality is being used for anything from gaming to shopping, navigation to useful tools, one company is making a big difference in how medical professionals train with software considered to be the “flight simulator for surgeons.” expand full story

Augmented Reality (AR) Stories October 31

A new report from Business Insider today reveals that after making its first stab at acquiring Leap Motion back in 2013, Apple may have made another offer between $30m-$50m for the augmented reality start up this year.

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Augmented Reality (AR) Stories October 16

Homecourt ‘Shot Science’ AR update featured in iPhone XS keynote now available

Homecourt, one of the AR apps demoed at the iPhone XS keynote, is getting the much-anticipated “Shot Science” update today. The updated app now tracks basketball shots using AI.

Augmented Reality (AR) Stories September 2

Apple’s interest in augmented reality has become pretty clear over the last couple of years, and just this past week it acquired a startup focused on building lenses for AR glasses.

As if Apple’s growing AR ambitions weren’t already clear enough, diving into the company’s hiring trends reveals even more.

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Augmented Reality (AR) Stories August 8

The Magic Leap One augmented reality headset is finally available, though only to developers, only within certain US cities – and with a $2,295 price-tag.

Magic Leap has been letting a number of tech writers test it, and early reviews aren’t exactly encouraging …

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Augmented Reality (AR) Stories July 20

Amazon iPhone app adds AR ‘part finder’ for identifying and buying small hardware like screws

Amazon has made a handy new addition to its camera features on its iOS app. The new “part finder” users augmented reality to help users identify and buy small hardware like screws, nuts, bolts, and more.

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