Augmented Reality (AR) Overview Updated November 14, 2017

Augmented Reality (AR)

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66 'Augmented Reality (AR)' stories

December 2010 - November 2017


Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.

 

Augmented Reality (AR) Stories November 14

Nikkei is out today with a new report that one of Apple’s assemblers expects a “significant AR device” to launch by 2019. Similar to the news last week from another Apple supplier, today’s report doesn’t specifically name Apple, but expectations are starting to build for the company and a future AR device release even though Tim Cook has recently said “but today I can tell you the technology itself doesn’t exist to do that in a quality way.”

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Augmented Reality (AR) Stories November 8

Back in the summer, when rumors of Apple working on augmented reality glasses gained momentum, I wrote an opinion piece addressing the question of whether the Cupertino company could succeed where Google failed.

I ran through the six reasons why I believe Google Glass failed as a consumer product, and looked at the lessons Apple would need to learn.

We heard earlier today that Apple is working toward a target date of no earlier than 2020 for its rumored augmented reality headset, or glasses. And that date gives me more faith in the idea that Apple could indeed pull it off …

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Apple is reportedly gearing up to release its own augmented reality ‘headset’ as early as 2020, according to a new report from Bloomberg. The device would feature an independent screen and integrated chipsets. Bloomberg says the device could ship by 2020, but the plan is ‘very aggressive’ and timelines can always slip back.

Apple is engineering its own system-on-a-package for the headset, similar to the Apple Watch S1 chip. The product would run a new ‘rOS’ operating system, based off of an iOS core.

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Augmented Reality (AR) Stories November 7

Tim Cook may have recently poured cold water on rumors that Apple was on the verge of announcing its own version of Google Glass, but that isn’t stopping the supply chain from pushing the rumors forward. Nikkei reports that Apple casing supplier Catcher Technology may be developing lightweight frames for Apple AR glasses.

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Augmented Reality (AR) Stories October 25

Target is the latest retailer to offer augmented reality shopping, allowing customers to see how furniture would look in their own homes. It currently offers the feature with 200 items, but says it plans to offer hundreds more by the end of the year and ‘thousands’ of products next year.

The feature works much the same way as Ikea’s app, but doesn’t (yet) take advantage of ARKit

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Augmented Reality (AR) Stories October 24

Buzzfeed briefly interviewed Apple CEO Tim Cook and retail head Angela Ahrendts at the recent opening of the new waterfront Chicago store, with Cook discussing augmented reality, rumors of his successor, and making a one-sentence comment on iPhone X availability.

Cook thinks AR is going to be as big in the future as mobile apps are today …

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