Augmented Reality (AR) Overview Updated June 25, 2019

Augmented Reality (AR)

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98 'Augmented Reality (AR)' stories

December 2010 - June 2019


Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.

 

Augmented Reality (AR) Stories Today

Apple loves augmented reality. Tim Cook says we won’t be able to imagine our lives without it. New products are designed with hardware specifically tuned for AR experiences. A suite of tools unveiled this year at WWDC was built to make creating ARKit apps easier than ever.

Considering the enthusiasm, it’s surprising that Apple’s online and physical retail store environments have largely stood clear of AR to date. How might Apple augment its shopping experience? Is the current technology appropriate for a retail setting?

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Augmented Reality (AR) Stories June 20

If you’ve ever wished you could have experienced the Apollo 11 Moon landing, two upcoming augmented reality apps will give you the next best thing.

USA Today, Florida Today, and The Smithsonian Institution are partnering on a real-time AR experience that will allow you to view each aspect of the mission, from lift-off to Moon landing. The experience has been created to celebrate the 50th anniversary of the historic achievement …

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Augmented Reality (AR) Stories May 14

A new official Statue of Liberty app uses augmented reality to bring to life a virtual visit to the landmark. It includes a view no visitor has been able to see since 1916 …

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Augmented Reality (AR) Stories April 23

Houzz app gets ‘View in My Room 3D’ tool update, now able to place tile flooring in AR

Popular home renovation and design app, Houzz, is out today with an update to its augmented reality View in My Room 3D tool to let users on iOS and Android virtually tile their floors.

Augmented Reality (AR) Stories March 19

Angry Birds got a new lease of life when it came to the Magic Leap, Oculus Rift and Vive headsets. But Rovio is now bringing the augmented reality experience to mobile for the first time, initially exclusive to iPhone and iPad.

It will be available later this spring, but will be available for pre-order from later today …

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Augmented Reality (AR) Stories March 8

Apple talks about augmented reality at any opportunity it gets, but so far its fierce ambition has only materialized to consumers as ARKit apps on the iPhone and iPad. It has been widely reported that Apple is developing an AR glasses / headset product.

Today, Ming-Chi Kuo reports that Apple’s first augmented reality product will go into mass production as soon as the fourth quarter of this year, but hedges the timeframe slightly and says it will be mass-produced by the second quarter of 2020 at the latest.

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