Augmented Reality (AR) Overview Updated March 30, 2021

Augmented Reality (AR)

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137 'Augmented Reality (AR)' stories

December 2010 - March 2021

Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.


Augmented Reality (AR) Stories March 30

Snap is preparing a new Spectacles model, its fashion glasses to record Snaps, but with a different approach. The new Spectacles will feature displays capable of AR effects, according to a new report by the Information.

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Augmented Reality (AR) Stories March 22

Creators are discovering new ways to tell immersive stories through augmented reality (AR). Driving the adoption of AR is a new generation of apps, tools, and technologies that democratize art creation and make virtual worlds instantly accessible to anyone. The evolution of AR from a novelty to an essential communication tool will unlock new experiences for artists, teachers, shoppers, travelers, students, and more.

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Augmented Reality (AR) Stories March 8

As rumors of Apple’s plans to create AR and VR products intensify, Facebook CEO Mark Zuckerberg joins The Information 411 podcast this week to talk about Facebook’s own interest in AR and VR. Zuckerberg made it through the interview without mentioning Apple by name — but the icy relationship between the two companies was clear in multiple comments from the Facebook CEO.

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Augmented Reality (AR) Stories March 7

Earlier today, reliable Apple analyst Ming-Chi Kuo published a new investor note outlining Apple’s plans for AR and VR products over the next several. The note also included one tidbit about Apple’s long-term plans: augmented reality contact lenses potentially coming within the next decade.

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Augmented Reality (AR) Stories March 2

As the Microsoft Ignite event kicked off today, the company took time to focus on its AR/VR efforts with the announcement of the Microsoft Mesh platform. The new mixed-reality software will work with the company’s hardware like the HoloLens 2 and more to offer collaborative virtual experiences and eventually “holoportation.” All of this comes as Apple could launch its first AR headset as soon as this year.

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Augmented Reality (AR) Stories February 10

We got some idea about how Apple’s VR/AR headset might look from a simple rendering based on a prototype seen by The Information. A designer has now used this as the basis of more realistic renders of the design.

The original cartoon-style drawing showed only a side view, but designer Antonio De Rosa has given us some ideas on how the rumored $3,000 headset might look from a variety of angles …

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