Augmented Reality (AR) Overview Updated July 28, 2022

Augmented Reality (AR)

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165 'Augmented Reality (AR)' stories

December 2010 - July 2022


Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.

 

Augmented Reality (AR) Stories July 28

It might seem a little early for a virtual reality antitrust intervention, in a field which is as yet still a niche interest, but the FTC is taking no chances. It has moved to block Meta’s planned purchase of VR fitness company Within.

The aggressiveness of the move makes it seem likely that Apple will face similar bars on acquiring VR companies to assist its upcoming Apple Headset product …

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Augmented Reality (AR) Stories July 27

The future of the internet will depend on the outcome of an Apple versus Meta headset battle, claims Facebook founder Mark Zuckerberg.

He told employees that the two companies had very different visions for the metaverse, and admitted that it’s not yet clear which will be better …

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Augmented Reality (AR) Stories July 15

Augmented reality shopping is about to level up, thanks to a new capability introduced in iOS 16. The new Apple RoomPlan API uses the LiDAR scanner in recent iPhone Pro models to create a 3D room plan – and an impressive new demo shows just what it’s capable of.

Shopify has created a proof of concept that scans a room and then allows you to virtually empty it, ready to see how new furniture would look in the space. Alternatively, you can remove specific items, like a couch, and then slot new ones into the space …

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Augmented Reality (AR) Stories July 14

A new supply chain report reiterates that things are still on track for an Apple headset launch date sometime early next year, but goes on to suggest that a second-generation model will go on sale earlier than expected.

Kuo recently predicted that the 2nd-gen mixed-reality headset wouldn’t launch until 2025, but today’s report says that Apple appears to be targeting 2024 instead …

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Augmented Reality (AR) Stories July 7

We knew that Facebook’s parent company Meta was working on a new high-end VR/AR headset, but a couple of new reports reveal both the name – Meta Quest Pro – and more about what to expect.

The broad specifications for the combined virtual reality (VR) and augmented reality (AR) headset seem close to what has been reported for the upcoming Apple Headset …

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Augmented Reality (AR) Stories July 4

The global VR headset market grew by 241.6% year-on-year in the first quarter of this year, according to the latest market intelligence data. Virtual reality (VR) headset shipments are expected to hit 13.9M units for the year as a whole.

But next year is expected to be the crucial one for the VR and augmented reality (AR) sector, as Apple enters the market

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Augmented Reality (AR) Stories June 22

Next-generation Ikea augmented reality app lets you delete your existing furniture

A next-generation Ikea augmented reality app has been announced, further building on the Ikea Place app first launched back in 2017. This latest version lets you virtually delete your existing furniture …

Augmented Reality (AR) Stories June 15

Apple didn’t say a word about augmented and virtual reality at the WWDC 2022 opening keynote (as if it was trying to hide something), but iOS 16 brings a lot of improvements when it comes to ARKit and related technologies. One of these technologies is “RoomPlan,” a new API that uses LiDAR scanning to quickly create 3D floor plans.

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Augmented Reality (AR) Stories June 9

Amazon Virtual Try-On for Shoes uses augmented reality to show them on your feet

Shopping for clothes and shoes online can be hit-and-miss, as you really need to see how they fit, as well as how they look on you. Amazon’s new Virtual Try-On for Shoes feature in its iOS app aims to solve the latter problem, using augmented reality to let you see virtual shoes on your own feet …

Augmented Reality (AR) Stories May 19

According to a new report from Mark Gurman at Bloomberg, Apple has recently demoed its upcoming AR/VR headset device to the Apple company board of directors. This is a good indicator that the project is at an ‘advanced stage’ and that a public product launch is imminent.

Bloomberg previously reported that a consumer launch for the headset is planned for 2023 but an early announcement of the device is likely. Today’s report also said that the development of the headset’s operating system has ramped up in recent months.

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Augmented Reality (AR) Stories May 9

Apple has been investing a lot in augmented and virtual reality since the introduction of its own ARKit API. However, when it comes to open standards on the web, Apple is still far behind its competitors. In the opinion of industry insiders, the company “has been a drag on innovation in WebAR,” as Safari still lacks support for the WebXR API.

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Apple remote working has been a bone of contention for many US workers after the company insisted that almost everyone should return to the office at least three days a week. But there is one US team who is making extensive use of remote working: US engineers managing production in China.

Apple engineers are said to be using a combination of live-streaming video and augmented reality, with iPads the main device in use …

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Augmented Reality (AR) Stories May 5

A joint research paper by Nvidia and Stanford University describes a technology that could be key to the difference between the bulky Apple VR headset we’re expecting to see in late 2022/early 2023 and the type of thin Apple Glasses likely to launch several years later.

One of the key challenges facing any true glasses-like AR device is the physics of display optics …

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Augmented Reality (AR) Stories April 27

While Apple Glasses rumors continue to brew, it seems we may be getting closer to seeing an augmented reality/virtual reality (AR/VR) headset from the tech giant. According to Patently Apple, the U.S. Patent and Trademark Office has granted Apple two mixed reality (MR) headset patents.

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Augmented Reality (AR) Stories April 7

Snapchat is teaching users American Sign Language through AR

Snapchat is introducing a new ASL alphabet learning lens called “Sign With Snap.” The lens will teach you how to “fingerspell your name, practice the ASL Alphabet, and play games that put new skills to the test”. 

Augmented Reality (AR) Stories April 4

Epic Games announced on Monday a new app called “RealityScan,” which will let anyone use the iPhone camera to scan objects and turn them into high-fidelity 3D models. The app was developed using technologies from Capturing Reality, a company specializing in photogrammetry that was acquired by Epic in 2021.

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Augmented Reality (AR) Stories March 16

Snapchat ups its AR game with new ‘Custom Landmarkers’ feature

Coming today to Snapchat is a feature, “Custom Landmarkers,” that lets users build augmented reality experiences. In an effort to advance its AR platform, the social media giant is continuously working to enhance the Snapchat experience. Through the Lens Studio, Snapchatters can create landmarks for things like statues and storefronts in their communities. 

Augmented Reality (AR) Stories March 2

Apple has officially announced its March event. Along with sharing the date, the company has continued its tradition of hiding a fun easter egg for iPhone and iPad users on the invite.

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Augmented Reality (AR) Stories February 22

Supply chain sources say that Apple AR headset testing has now reached the next phase of engineering validation after moving beyond the prototype stage.

This means there are now likely 100+ units that combine the functionality of the final device with something that looks less like a prototype and more like a real product …

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Augmented Reality (AR) Stories February 14

Planning on getting an Apple headset? Check your home insurance coverage…

The long-awaited Apple headset is expected to be expensive, but one insurer has reported that VR headsets can also result in expenses of an unexpected kind …

Augmented Reality (AR) Stories January 31

Pinterest augmented reality expands from beauty products to furniture

It’s almost exactly two years since the first Pinterest augmented reality feature, allowing users to virtually try on different shades of lipstick – which followed a demo of the tech back in 2017. The company has now added a new AR feature, letting you see how furniture from major brands would look in your home …

Augmented Reality (AR) Stories January 6

It was yesterday reported that Facebook owner Meta had abandoned work on its own AR/VR OS, but the company responded, saying that it was still working on the project, and that it was growing the team, not cutting it.

However, the wording used by Meta strongly suggests that this is a face-saving statement …

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Augmented Reality (AR) Stories December 22, 2021

We’ve been hearing rumors about a new Apple augmented reality headset for years now, but when exactly the company plans to announce the new product remains unclear. Read on as we detail what to expect for Apple’s new AR/VR device.

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Augmented Reality (AR) Stories December 1, 2021

Omicron fears caused most stocks to fall yesterday, including tech giants like Amazon, Google, Meta, and Microsoft. The Dow lost 651 points, the Nasdaq was down 1.6%, and the S&P 500 down 1.9%.

AAPL, however, not only weathered the storm, but saw its share price increase by 3.16% as investors saw it as a safe haven, with good short- and long-term prospects …

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