Augmented Reality (AR) Overview Updated September 2, 2018

Augmented Reality (AR)

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86 'Augmented Reality (AR)' stories

December 2010 - September 2018


Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.

 

Augmented Reality (AR) Stories September 2

Apple’s interest in augmented reality has become pretty clear over the last couple of years, and just this past week it acquired a startup focused on building lenses for AR glasses.

As if Apple’s growing AR ambitions weren’t already clear enough, diving into the company’s hiring trends reveals even more.

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Augmented Reality (AR) Stories August 8

The Magic Leap One augmented reality headset is finally available, though only to developers, only within certain US cities – and with a $2,295 price-tag.

Magic Leap has been letting a number of tech writers test it, and early reviews aren’t exactly encouraging …

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Augmented Reality (AR) Stories July 20

Amazon iPhone app adds AR ‘part finder’ for identifying and buying small hardware like screws

Amazon has made a handy new addition to its camera features on its iOS app. The new “part finder” users augmented reality to help users identify and buy small hardware like screws, nuts, bolts, and more.

Augmented Reality (AR) Stories June 11

A former Apple engineer listed as a co-inventor of both 3D Touch and Apple’s Taptic Engine says that he is excited to be joining mapping startup Mapbox to work on augmented reality features …

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Augmented Reality (AR) Stories June 7

An empty table, a patch of artificial turf, and a room full of tiny, 3D printed beds: not exactly the kinds of displays you’d expect to see in an exhibition about the future of technology and art. But seeing the future sometimes requires a little extra vision – in this case – augmented reality. Adobe is betting big on AR with The Festival of the Impossible, a three-day immersive art exhibition that firmly restates the company’s collaboration with Apple on creative tools and the democratization of technology.

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Augmented Reality (AR) Stories June 5

As has become the norm over recent years, John Gruber was joined by a pair of Apple executives for his live episode of The Talk Show at WWDC. This year, Mike Rockwell, Apple’s head of augmented reality, and marketing executive Greg Joswiak, joined Gruber to talk iOS 12, augmented reality, and much more.

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