Augmented Reality (AR) Overview Updated May 6, 2020

Augmented Reality (AR)

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116 'Augmented Reality (AR)' stories

December 2010 - May 2020

Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.


Augmented Reality (AR) Stories May 6

ART Museum lets you hang famous paintings on your wall during lockdown

With most museums and art galleries now closed, ART Museum – or Augmented Reality Art Museum – lets you hang AR versions of paintings on the walls of your home …

Augmented Reality (AR) Stories May 4

Late last year, Apple was granted a patent for AR headphones which would enable the listener to accurately determine the exact location of sounds in a scene from what are known as binaural recordings. This would have applications in both real-life video – like conference calls – and in augmented reality scenes.

A newly-published Apple patent application shows this type of binaural recording being made with an iPhone …

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Augmented Reality (AR) Stories March 19

With Apple Stores closed everywhere outside China, you can’t see the new iPad Pro in person. However, you can see a virtual version thanks to a fun augmented reality feature on the Apple website.

This lets you see a 3D representation of the new device in your home or office environment …

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Augmented Reality (AR) Stories March 17

A small but growing number of artists are combining emerging technologies with creativity to make the world a brighter place. These illustrators, designers, and digital sculptors believe that augmented reality (AR) has the potential to unlock new forms of storytelling and self-expression. It’s a bold bet, and the artists I spoke to aren’t waiting around to see if the future they imagine will come true — they’re creating it.

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Augmented Reality (AR) Stories March 10

Apple is developing a new app as part of its work on iOS 14. The new app, codenamed Gobi, will allow users to get more information about the world around them by using an augmented reality experience on the phone. The AR experience would also be part of Apple’s forthcoming AR headset project.

Based on 9to5Mac code findings, Apple appears to be testing integrations with Apple Stores and Starbucks. For instance, users would be able to hold up their phone in an Apple Store and view information about the products on display, get pricing, and compare features.

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Augmented Reality (AR) Stories February 13

Apple’s update to its augmented reality Quick Look feature to let retailers sell their products and more right within the AR experience is starting to roll out from major brands like Home Depot, Wayfair, Bang & Olufsen, and more.

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