Augmented Reality (AR) Overview Updated June 11, 2018

Augmented Reality (AR)

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83 'Augmented Reality (AR)' stories

December 2010 - June 2018


Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.

 

Augmented Reality (AR) Stories June 11

A former Apple engineer listed as a co-inventor of both 3D Touch and Apple’s Taptic Engine says that he is excited to be joining mapping startup Mapbox to work on augmented reality features …

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Augmented Reality (AR) Stories June 7

An empty table, a patch of artificial turf, and a room full of tiny, 3D printed beds: not exactly the kinds of displays you’d expect to see in an exhibition about the future of technology and art. But seeing the future sometimes requires a little extra vision – in this case – augmented reality. Adobe is betting big on AR with The Festival of the Impossible, a three-day immersive art exhibition that firmly restates the company’s collaboration with Apple on creative tools and the democratization of technology.

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Augmented Reality (AR) Stories June 5

As has become the norm over recent years, John Gruber was joined by a pair of Apple executives for his live episode of The Talk Show at WWDC. This year, Mike Rockwell, Apple’s head of augmented reality, and marketing executive Greg Joswiak, joined Gruber to talk iOS 12, augmented reality, and much more.

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Augmented Reality (AR) Stories May 16

I’m with Tim Cook in thinking that augmented reality (AR) is far more exciting and relevant than virtual reality (VR).

VR has its uses, of course, but the need to wear a headset is a significant limitation. To me, VR is something you use at a specific time for a specific purpose, whether it’s playing a game or looking around a virtual representation of a building.

AR, in contrast, is something I think could become a much more integrated part of our lives. But it only makes sense if AR transforms the experience. Too many AR apps are, in my view, just gimmicks …

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Augmented Reality (AR) Stories April 27

It’s no secret that Apple CEO Tim Cook has been pushing and praising the company’s augmented reality (AR) efforts. With iOS 11 and ARKit, Apple made most of its iPhones and iPads capable of AR experiences. Now, a new report is sharing alleged details for a potential AR/VR headset. expand full story

Augmented Reality (AR) Stories April 18

Now you can play Star Wars Jedi Challenges Holochess on your iPhone without an AR headset

Lenovo’s Star Wars Jedi Challenges kit might be a cheaper AR headset than some of its rivals, but it’s still an expensive way to play a few Star Wars games …

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