Augmented reality Stories Yesterday

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App developers have been having fun with Apple’s ARKit to put together augmented reality apps. We’ve seen a bunch of these already, and two developers have now shown how you can use an iPhone as a tape measure.

It might sound like a boring application, but just look at how much easier it is to measure things in augmented reality …

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Augmented reality Stories June 20

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Apple has today been granted a patent for augmented reality apps for interior design and animated movie posters. The patent award comes the day after we learned more about plans for an AR app in partnership with Swedish furniture company Ikea.

Apple recently announced ARKit as part of iOS 11, providing hands-on demos at WWDC …

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Augmented reality Stories June 19

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Tim Cook said in a recent interview that he was so excited about augmented reality that he wanted ‘to yell out and scream.’ He named furniture-buying as an example of something that can be completely changed by the use of AR, and gave a specific shout-out to Ikea – a company also briefly referenced in the iOS 11 keynote.

We’ve talked to Ikea, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home.

The company has now told a Swedish site a little about its plans …

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Augmented reality Stories June 15

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In a wide-ranging interview, Tim Cook has spoken about Steve Jobs‘ DNA as Apple’s ‘Constitution,’ why he thinks HomePod will be a success, wanting to ‘scream’ in excitement about augmented reality, how he thinks taxes should be applied to repatriated overseas earnings, his experience of working with Donald Trump and how he responds to the view that Apple is no longer an innovative company.

His comments are an excerpt from a detailed interview out next week …

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Augmented reality Stories June 5

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Apple has announced its augmented reality platform today, ARKit for iPhone and iPad…

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Augmented reality Stories May 19

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Google has been working on augmented and virtual reality for some time, through its Tango and Daydream projects. While there’s a great deal of overlap between the two, I’ve outlined before why it’s clear to me that Apple’s focus is very much on augmented reality: overlaying virtual content on the real world.

Google this week gave us a clearer steer on the type of AR functionality we can expect from its own platform, and it’s likely that we will see some similar features in the iPhone 8

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