Steve Jobs Stories October 5
Steve Jobs Stories September 9
It’s likely a reference to a comment by Steve Jobs when he was asked to explain another controversial omission of an established standard: the lack of support for Flash in the iPhone and iPad …
Steve Jobs Stories August 31
Steve Jobs Stories June 21
Steve Jobs Stories June 9
The Guardian has an interesting piece on a prototype car that caught the interest of Steve Jobs in the spring of 2010. Called the V-Vehicle, it was an attempt to create a lightweight, low-cost, gas-powered car whose secret was cheaper materials.
Working with designers Tom Matano and Anke Bodack, Bryan Thompson had developed a car body made of polypropylene and glass fibre that was 40% lighter than a conventional steel vehicle and would cost 70% less to produce. The creamy white hatchback had unpainted, upgradable body panels and a “space frame” body, a design technique usually reserved for high-end cars like the Ferrari 360 or Audi’s line of cars.
Within a few hours of receiving an email saying that Steve wanted to see it, Thompson and the team had taken the car to Steve’s house – where Apple’s co-founder had plenty of advice to offer during the 15 minutes he spent sitting in the car …
Steve Jobs Stories June 3
Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site that “the Guardian chose to give it a click-bait headline that contradicted my point of view.”
Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.
Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.
While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …