Tim Cook

Apple CEO Tim Cook is giving up the title and passing the torch to John Ternus on September 1.

Unsurprisingly, Cook is taking on the role of board executive chairman, a position in which Cook is expected to remain very active as Apple’s chief global diplomat. Retiring as CEO? Yes. But retiring into the sunset? Hardly. You can take Tim at his word when he says he can’t imagine life without Apple.

As Apple’s CEO transition shifts into the public-facing phase, I couldn’t help but revisit some of the official press material from the previous changing of the guard.

That happened under very different circumstances, of course, with Steve Jobs at the end of his life. It’s incredibly touching to revisit now. There are also echoes of Steve’s endorsement of Tim Cook in Tim’s endorsement of the next Apple CEO, John Ternus.

A supposed Tim Cook retirement leak late last year indicated that hardware head John Ternus was Apple’s planned successor and that the announcement would be made ahead of WWDC 2026 in June.

I wrote at the time that this was very clearly a trial balloon by the company in order to test reaction to the plan, and we can now see that this indeed paved the way for yesterday’s announcement …

Apple confirmed today that although Tim Cook will be leaving the role of Apple CEO come September, he’ll still be involved in a key area of the company. Here are the details.

Following Apple’s announcement that Tim Cook will step down later this year and be succeeded by hardware chief John Ternus, Bloomberg reports that both executives have shared internal memos about the transition. Read them below.

Apple CEO Tim Cook is stepping down, and John Ternus is taking over. The CEO transition has quietly been underway for some time now. Starting today, the transition is happening publicly and will be complete this fall.

Regulatory filings show that Tim Cook has once again increased his stake in Nike, bringing his holdings to 130,480 shares. Here are the details.

There’s a moment in yesterday’s WSJ video piece with Tim Cook that’s really delightful. Cook is asked about Apple’s plans for smart glasses, and his reply is a subtle callback to a classic Steve Jobs moment.

Apple is today celebrating its 50th anniversary, and CEO Tim Cook has tweeted a fun video taking a trip back in time through 50 years of Apple products in a glitchy vintage TV style.

It follows a homepage animation on the company’s website entitled “50 Years of Thinking Different” and, in my view, would have made a better choice …

While everyone is careful to acknowledge that Apple CEO Tim Cook isn’t likely to retire imminently, and that the decision about his replacement hasn’t yet been made, there seems little doubt that John Ternus is the current heir apparent.

An extensive new Bloomberg profile underlines this, describing both internal and external pointers to the company’s favored choice …

Apple CEO Tim Cook continues the company’s 50th anniversary celebration with a press stop at Good Morning America on ABC News. The latest interview with Michael Strahan touches on a wide range of topics, including Apple’s greatest contribution, potential tariff refunds, Cook’s future as CEO, and more.

Apple’s 50th anniversary is next month on April 1, and alongside teasing planned celebrations that are coming, CEO Tim Cook just published a new letter marking the major milestone.

Apple TV is now home to Formula 1 races in the US, and to promote the partnership, Tim Cook just shared a new video where his Apple Park golf cart gets an F1-style pit stop.

David Pogue, author of the new book Apple: The First 50 Years, interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary.

The Steve Jobs Archive has published a project online called Letters to a Young Creator. Timed with what would be the late Apple co-founder’s 71st birthday, the collection of notes includes submissions by Tim Cook, Jony Ive, and more.

Tim Cook held an all-hands meeting with Apple staff earlier today, and as reported by Bloomberg’s Mark Gurman, the CEO hinted at “new categories of products and services” coming that would be enabled by AI. Here’s what he said.

Bloomberg reports that Tim Cook held an all-hands meeting with Apple employees today to address fears about immigration and deportation. Here are the details.

Apple CEO Tim Cook declined to comment on repeated questions during Thursday’s earnings call about how the company would respond to rising memory costs.

The decision on whether to absorb rising costs or pass them on to customers in the form of higher prices is not going to be an easy one, and a look at the numbers makes it clear why Cook was unwilling to rule out the latter possibility …

Following intense criticism for attending a VIP White House screening of the ‘Melania’ documentary just hours after the killing of Alex Pretti, Bloomberg reports that Tim Cook sent an internal memo to Apple employees, where he tried to address the situation. Read it below.

It has long been an open secret that John Ternus is a leading candidate to succeed Tim Cook as Apple CEO, following more than fourteen years at the helm. Bloomberg’s Mark Gurman has reinforced that expectation through years of reporting on Apple’s succession planning.

Today, The New York Times adds to that narrative with a detailed profile of Ternus that positions him as a front-runner while also outlining several alternative internal succession paths.

Apple CEO Tim Cook, who’s been on Nike’s board for 20 years, just doubled his stake in the company. The news helped ease a 13% drop after the company’s disappointing quarterly results last week.