On Monday, I attended Apple’s very different kind of special event at Steve Jobs Theater at Apple Park. There was no new hardware to unveil — new iPads, iMacs, and AirPods came the week before — so four new services took the show: Apple News+, Apple Card, Apple Arcade, and Apple TV+…
Apple event Stories March 29
Apple event Stories March 24
9to5Mac is on the ground in Cupertino, California for Apple’s special March 25th ‘It’s show time’ event, and our news hub is collecting all of our coverage in one place.
We’re expecting a new subscription video service, the first look at Apple’s new original TV series catalog with some major Hollywood stars involved, the fate of Apple’s Texture acquisition and the new Apple News Magazines service — and maybe a few surprises — so stay tuned to 9to5Mac for all the news from Steve Jobs Theater at Apple Park live from the keynote on Monday 10 am PT/1 pm ET.
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Apple event Stories March 11
The rumors were true: Apple will hold its next special event on March 25th, 10 a.m. local, at Steve Jobs Theater in Cupertino, California. The special event will mark the first time Apple has used its Apple Park venue for an event that doesn’t include a flagship iPhone announcement.
Apple officially announced the event with the tagline: It’s show time. The event theme leaves little to the imagination with a film-inspired countdown and a spotlight on the Apple logo.
Apple event Stories March 1
March is upon us, and for Apple, the month is shaping up to be quite busy. Major software updates will likely be released and there’s a services-packed event rumored for the end of the month. There are also a number of new hardware rumors floating around that could materialize at any point. Here’s our preview of Apple’s eventful month ahead:
Apple event Stories February 15
At the start of the week, you could reasonably guess that Apple might hold its semi-regular spring event to unveil a new 10-inch iPad and smaller iPad mini 5, an updated iPod touch, possibly AirPods 2, and new features in iOS 12.2. Reliable reporting has since adjusted expectations, giving us a rumored event date and a focus on new subscription news and video services in place of any hardware. So when should we expect to see all that rumored hardware if there’s no hardware event?
Apple event Stories October 31, 2018
Apple has just published the entire video of this week’s “There’s more in the making” event on YouTube. During the two-hour event held in Brooklyn, New York on Tuesday, Apple announced the new iPad Pro with its edge-to-edge display, a much-anticipated new generation of the Mac mini, the new MacBook Air and more.