HomePod Overview Updated April 17, 2018


The new sound of home

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185 'HomePod' stories

May 2016 - April 2018

At its Worldwide Developer Conference, Apple officially took the wraps off of its oft-rumored speaker in the form of HomePod. The device acts as a standalone way for users to interact with Siri, play music, and more. Tim Cook touts this as Apple’s effort to “reinvent home music” just as it did with products like the iPod.

Prior to announcing Apple’s product, Phil Schiller explained that Apple has worked to take what companies like Sonos and Amazon have done and create a “breakthrough home speaker.”

Schiller explained that a successful speaker must “rock the house,” have “spatial awareness,” and “be a musicologist.”

To offer strong sound quality, the HomePod features a 7 tweeter array with precision acoustic horns and directional control. There’s also an Apple-designed 4-inch woofer and it’s powered by Apple’s A8 chip. It measures in at just under 7-inches tall and features a mesh design.

Here’s how Apple describes HomePod:

HomePod is a powerful speaker that sounds amazing, adapts to wherever it’s playing, and together with Apple Music, gives you effortless access to one of the world’s largest music catalogs. All controlled through natural voice interaction with Siri. It takes the listening experience to a whole new level. And that’s just the beginning.

HomePod will be available in White and Space Gray for $349 in December.

HomePod Stories April 17

The Sonos One speaker has faced increased competition in the smart speaker stakes from Apple’s HomePod, perhaps part of the reason the company is planning limited edition models later in the year.

The company is promising red, yellow and green versions for launch in September …

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HomePod Stories April 15

Since HomePod was released last month, a spotlight of sorts has been put on Siri – more specifically, Siri’s weaknesses. HomePod has stiff competition in the smart speaker space, with companies like Google and Amazon having their own, more advanced, voice assistants.

There are several ways in which the Google Assistant and Google Home outshine Siri, but one that has stood out to me since HomePod’s release is Google Home’s integration with Chromecast…

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HomePod Stories April 13

A fresh report from Ming-Chi Kuo gives KGI’s take on the recent stories of poor market reception for HomePod. The report suggests that Apple could sell 2-2.5 million HomePods across all of 2018, with a million of those from first month pent-up demand.

Most analysts have predicted sales for HomePod around ten million a year, so Kuo’s prediction is quite pessimistic. He says the high price has cut off a lot of the potential market (in the face of tough, cheaper, competition) and that Apple is ‘mulling’ a lower-cost model.

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HomePod Stories April 12

Bloomberg report suggests that Apple has lowered sales forecasts and reduced orders for the HomePod. The report was based on data from Slice Intelligence indicating that sales were strong at launch but rapidly tailed off.

The headline number in the report did seem to support the contention that the HomePod is selling poorly.

Three weeks after the launch, weekly HomePod sales slipped to about 4 percent of the smart speaker category on average.

But that gives a rather misleading impression, for six reasons …

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With the glow of the HomePod launch now firmly behind us, focus turns to its market reception. Bloomberg reported last night that HomePod sales were a little lacklustre, and a report from the China Times today repeats a similar message.

The Chinese report says Apple cut monthly HomePod production from 500,000 units a month to around 200,000. However, it does hint at a rumor that Apple is developing a cheaper HomePod model for launch by the end of the year.

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HomePod Stories April 11

A new report from Bloomberg this evening highlights that Apple itself is concerned about the early market reaction to HomePod. The report explains that Apple has cut “some orders” from Inventec Corporation, its supplier for the smart speaker.

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