Strategy Analytics is out today with more data on Q2 smart speaker sales. Previously, the firm said that HomePod had grabbed a 6% market share of 2018 smart speaker sales so far. A new report today suggests that even though HomePod has lots of room to grow, it is the best-selling smart speaker in the $200+ segment.

Today’s report breaks down smart speaker sales from Q2 by model. Notably, Google Home Mini took the number one spot with 20% of the 11.7 million units sold globally. However, Amazon still had the most sales overall with 30% of Q2 sales coming from its Echo Dot and Echo smart speakers.

HomePod didn’t make the global list of the top five smart speakers, with 6% market share. But Strategy Analytics did reveal some interesting new details.

Director of Strategy Analytics’ David Watkins said that “Apple took a 6% share of shipments in Q2 2018 but it is the market leader in terms of revenue with 16% share and holds a dominate 70% share of the small but growing $200+ premium price band.”

While this is some bright news on HomePod for Apple, it is likely negatively impacting Sonos sales, as its $200-$500 smart speakers compete directly in the premium price segment. While Sonos brought AirPlay 2 and Siri support to a range of its products, HomePod offers the most seamless Siri and Apple ecosystem integration.

Companies like Bose are likely also being affected by HomePod’s strong sales in the $200+ market. If Apple does end up releasing a lower-priced HomePod in the future we could see the company capture more of the smart speaker market, and possibly before too long, the majority of profits too.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.