Apple is out with its latest ad for iPhone 15 highlighting the power of Precision Finding. A fun twist with this commercial is a Star Wars Day theme where the main character heads to a convention and has to solve the problem of finding friends amongst a sea of cosplay characters.
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There were no surprises in Apple’s earnings report yesterday, with the company reporting close to the $5B year-on-year fall in revenue it had warned us to expect.
Analysts got their usual chance to question CEO Tim Cook and chief financial officer Luca Maestri directly after the announcement. The pair always remain tight-lipped about specific plans, but there are a few things worth noting …
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iPhone 15 and iPhone 15 Pro are Apple’s latest and greatest devices. While the iPhone 15 Pro is naturally more feature-rich and powerful, it may be overkill for many. And the iPhone 15 has gained pro features of its own this year like the Dynamic Island, 48MP main camera, and more. Follow along for a deep dive into the iPhone 15 vs 15 Pro for all the differences and advice on which to buy for yourself or someone else.
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Apple changed the charging port from Lightning to USB-C with the iPhone 15. A USB-C charging cable comes in the box, but upgraders may need to purchase a separate cable to continue using CarPlay.
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Following a report that iPhone activation market share has hit a new low, CIRP released its newest study today. The data shows which iPhone models are the most popular in the US for Q1 2024 and how the iPhone 15 lineup is being adopted compared to the iPhone 14 devices and earlier.
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Ookla is out with its latest report on 5G smartphone performance with the latest data including the new Samsung Galaxy S24 lineup. As it turns out, Samsung’s new smartphones saw faster median 5G performance than the iPhone 15 lineup in the majority of countries tested.
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One of the changes Apple had to make to comply with the EU’s Digital Markets Act (DMA) was to present customers with a list of iPhone web browsers during setup, and to choose the one they want. Browsers must be listed in random order, so that Safari isn’t highlighted.
We’d previously seen some indication that the new antitrust law was proving effective, and a new report today says this is true for six leading browser companies …
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A new report says that one in seven iPhones are now made in India – pointing to a significant acceleration in Apple’s work to reduce its dependence on China.
Apple’s reliance on China as its key manufacturing hub has been placing the company in an increasingly vulnerable position …
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Apple has recently started in-store testing of a Presto system, which can provide software updates to iPhone stock in Apple Stores without even opening the boxes.
We now have more details about how Presto works, and it’s even more sophisticated than it first appeared …
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iPhone 15 and 15 Plus are Apple’s latest non-pro smartphones that come with a number of new features. But are they worth the upgrade if you have an iPhone 13? Follow along for an in-depth look at the iPhone 13 vs 15 for everything that’s changed plus a buyer’s guide.
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On the iPhone 15 and iPhone 15 Plus, Apple finally got rid of the Lightning port and replaced it with USB-C. This opens up a whole new world of convenience of connecting accessories and peripherals. The iPhone 15 Pro and iPhone 15 Pro Max go one step further, as the USB-C port on the pro models supports USB-3 speeds, enabling up to 10 Gbps data transfer speeds.
USB-C makes it easy to connect displays, external storage, cameras, and charge using the same cable as all your other devices. Here’s what you can do with your new iPhone and its shiny new port …
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A state-owned newspaper has cited Tim Cook praising China as a production hub, during the CEO’s visit to the country for a new store opening.
Cook’s remarks were made after Apple reported a 13% decline in revenue from China, with a recent market intelligence estimate suggesting that iPhone sales were down 24% in the opening weeks of this year …
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Apple’s new iPhone 15 ad focuses on storage, of all things. “Lots of storage for lots of photos,” Apple says. “iPhone 15 with storage stating at 128GB.”
The gist of the video? You’ll never have to delete your photos or videos thanks to the iPhone 15’s ample storage.
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While China is still responsible for manufacturing most of Apple’s devices, the company does have some assembly facilities around the world. One of these facilities is Foxconn Brazil, located in São Paulo. There, Apple is now assembling the 6.1-inch iPhone 15.
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The charging situation for the iPhone 15 and iPhone 15 Pro this year has changed. Apple’s proprietary Lightning port has been replaced with USB-C, so now you can charge your phone with almost any USB-C cable and USB-C power adapter that you can find online. But what exactly do you need to make sure you can charge your iPhone battery as fast as possible?
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Fans of manga got a pleasant surprise today, when Apple released a 19-Minute Takashi Miike film on its Japanese YouTube channel (shown below).
The film, shot entirely on an iPhone 15 Pro, is an adaption of a story by well-known Japanese manga artist Osamu Tezuka …
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Regain clarity with CleanMyPhone by MacPaw — the new AI-powered cleaning app that quickly identifies and removes blurred images, screenshots, and other clutter from your device. Download it now with a free trial.
There’s good news and bad for Apple in two different market intelligence reports. One points to Apple’s market share rising and continuing to utterly dominate the Japanese smartphone market, while the other describes a dramatic slump in iPhone sales in China.
When it comes to Japan, it’s long been the case that there’s Apple, and then, a long way behind, there’s everyone else …
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One of the major upgrades for the iPhone 15 camera system is the main lens being increased to 48MP which matches the iPhone 15 Pro. However, both cameras default to taking 24MP images to save your storage space. Follow along for how to use 48MP iPhone 15 camera to capture the most detail.
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A new report today says that there is increasing evidence of steep iPhone discounts being used in China in an attempt to counter weak demand.
It gives the example of the iPhone 15 Pro Max being offered at a $180 discount on the official price, which is significantly larger than has been offered in previous years …
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An iPhone scam carried out in Iran has reportedly generated around $35M, after celebrities were hired to promote the fake deal. It was made possible because Apple isn’t allowed to sell iPhones in the country.
The man alleged to be behind the scam has been located abroad by Iranian police, who say that he will be extradited back to the country through Interpol …
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US iPhone market share continued to rise last month, despite a continued decline in all smartphone sales, according to a new market intelligence report.
The report shows that US smartphone sales for the start of the year continued a long-term downward trend in each new year, with a 45% decline since a peak in 2017 …
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A new ranking of the top ten best selling phones in the world has found that, for the first time, Apple has taken the top seven slots. The latest ranking is for 2023 as a whole.
It’s not until we reach 5th position that the first of the iPhone 15 line-up puts in an appearance …
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Samsung smartphone sales in Europe fell by 12% in the final quarter of last year, while iPhones managed to outperform the market. The result was that Apple overtook Samsung smartphone shipments in Europe for the first time in nearly two years.
Market intelligence company Canalys said that while the European smartphone market as a whole declined by 3% year-on-year, and Samsung took a much larger hit, Apple managed to eek out 1% growth …
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While current and recent iPhones have better water-resistance than older models, they are still susceptible to water damage – and one of the most frequent pieces of advice you’ll find on the Internet is to put a waterlogged iPhone into rice to help it dry out …
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