We learned last month that Apple TV would be airing the first major live sporting event shot entirely on iPhone – specifically, a set of fifteen iPhone 17 Pro Max models.
A new piece has given us a behind-the-scenes look at the setup for this, with MLS, saying that it offered a number of benefits over conventional cameras – though there is a rather sizeable asterisk …
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Apple’s stock Camera app started out with a very straightforward goal: it was intended to allow anyone to pick it up, press a button and get a decent result. It essentially made an iPhone the ultimate point-and-shoot camera.
Over the years, however, the app has grown increasingly sophisticated. While that may be a good thing, it has been accompanied by growing complexity. Finding the setting you want can involve a lot of guesswork about where it is found in the ever-expanding UI. Fortunately, it seems that iOS 27 may solve this problem …
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Apple has published an in-depth look at four emerging filmmakers who used iPhone 17 Pro Max to shoot new short films as part of the latest MAMI Select: Filmed on iPhone program. Watch them below.
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The spacesuits worn by the Artemis II crew during their moon mission have a feature completely new to space missions – an iPhone. Each has a pocket containing an iPhone 17 Pro Max.
The iPhone had to pass a whole bank of safety tests in order to be approved for the mission – but that preparation was totally worthwhile …
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Saturday’s Major League Soccer championship match between Inter Miami and the Whitecaps will incorporate footage from four iPhones. Apple previously used iPhones to capture live game footage during two Friday Night Baseball broadcasts.
MLS said that the weekend telecast will involve the league’s largest ever set of cameras, giving fans access to an unprecedented range of angles …
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One of this summer’s Hollywood blockbusters, 28 Years Later, was largely shot on the iPhone. Today in a new behind-the-scenes video from Apple, we get an inside look at how that happened.
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This coming weekend is a big one at the box office for Apple, with F1 The Movie debuting. But there was a film release this past weekend that’s especially significant to Apple too. 28 Years Later, the top new premiere at the US box office, was shot primarily on iPhone.
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Apple’s latest release in its long-running “Shot on iPhone” campaign is here, and this time it stars UK rapper and musician Stormzy in a cool new short film called Big Man. Watch it below, alongside an interesting behind-the-scenes video.
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Hollywood’s summer blockbuster season is in full swing, and one big new movie premiering next month—28 Years Later—will be especially unique: it was shot entirely on iPhone, including with a rig that held 20 iPhones at once.
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Today in a post on X, Tim Cook shared a new music video from OK Go that puts the iPhone to use in fun and unique ways.
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Apple likes to celebrate the Chinese New Year with a specially-commissioned Shot on iPhone video, and an unofficial copy of this year’s short film has been posted ahead of the official reveal expected later today. The lunar new year begins on January 29.
The 12-minute short musical film entitled I Want to Listen to You is directed by Michael Gracey, who previously directed the Hollywood musical film The Greatest Showman …
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‘Shot on iPhone’ isn’t at all a new slogan for Apple, but it’s about to get its biggest showcase yet. Next summer’s blockbuster, 28 Years Later, was shot entirely on an iPhone 15 Pro Max, and the first trailer looks fantastic.
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When Apple and others share Shot on iPhone videos, they often stretch the definition of the term, using iPhones in rigs which include high-end external lenses, cinema dollies, uber-expensive lighting, and other kit that would make the results unachievable by the average user.
But tech reviewer Faruk has showcased what can be achieved using only the stock camera app, with no additional lenses, gimbals, or filters …
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Apple continues to tout the iPhone’s camera system as being up to the task of filmmaking. Today the company debuted a new short film shot entirely on the iPhone 15 Pro Max, alongside a companion video showing how it was done.
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Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones.
Apple has confirmed to Stu Maschwitz that this week’s event was shot on iPhone 15 Pro Max, with lenses from Panavision attached for certain scenes.
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Following last weekend’s Apple Music Super Bowl LVIII Halftime Show with USHER, Apple has shared a new in-depth behind-the-scenes look at the making of the show. The kicker? The entire behind-the-scenes video was shot using iPhone 15.
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Want to expand your iPhone photography skills? You’ve probably been using the iPhone pano camera feature for years, but as it happens, there are two simple ways to capture extraordinary images.
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iPhone photography will be on full display in Paris this weekend. A new iPhone photography exhibition that features five photographs is being held at the Salon Corderie on Friday and Saturday.
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Apple has been promoting the iPhone 14 Pro’s camera in a series of advertisements recently, and now the company is back with another campaign. But instead of a regular ad, Apple has partnered with K-pop band NewJeans to film a new music video entirely with the iPhone 14 Pro.
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Apple is out with its latest “Shot on iPhone 14 Pro” video, this time a short film entitled Fursat. The short film is 30 minutes long and comes from director Vishal Bhardwaj. It was shot entirely on iPhone 14 Pro, but with a little help from some accessories and software…
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Apple is celebrating Chinese New Year in a number of different ways, including with limited-edition AirPods Pro. Now, Apple CEO Tim Cook has taken to Weibo to share a short film for Chinese New Year that “reminds us of the efforts needed to overcome the adversity of life.”
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Filmmaker Joey Helms has produced a stunning example of cinematic iPhone 14 Pro videography, complete with a tutorial video on how you could do the same.
While Helms does use two add-ons, this is not your usual “technically shot on iPhone but using a complete film crew and tens of thousands of dollars worth of lighting and cinema kit” footage …
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iPhone cameras have evolved so much that it’s not unusual to see directors using them to shoot music videos and even independent films. This time, none other than well-known film director Steven Spielberg chose an iPhone to shoot a music video in a partnership with singer and songwriter Marcus Mumford.
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Today Apple announced the winners of its iPhone Macro Challenge. While some photos were produced by professionals, others were just taken by daily iPhone users that saw an opportunity to try the macro photography function of the latest iPhone 13 Pro.
In an interview with photographer Tyler Stalman, Apple’s VP of iPhone Marketing, Kaiann Drance, talks about the context and the evolution of mobile photography. Not only that, but Stalman was also able to speak to some of the winners of the iPhone Macro Challenge.
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