Today At Apple Overview Updated September 1, 2021

Today At Apple

Free creative sessions offered online and in Apple Stores.

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110 'Today at Apple' stories

June 2017 - September 2021


Today at Apple is a creative initiative offered online and in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. After rolling out to every store in 2017, Today at Apple grew to offer 250,000 sessions per quarter attended by millions of people. In 2020, Today at Apple moved online with virtual Webex events.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you experience a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple Stories September 1

After launching Creative Studios in Los Angeles, Beijing, Bangkok, and London, Today at Apple’s mentorship programming comes to young creatives in Washington and Chicago.

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Today at Apple Stories August 20

Apple’s new weekly installment of its online Today at Apple session highlights how to “Direct, Shoot, and Edit Powerful Portraits on iPhone with Mark Clennon.” Check out the full 5-minute video tutorial below.

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Today at Apple Stories July 28

As part of its Today at Apple sessions, Apple has been offering content to help users get the most out of the iPhone camera. This time, the company has shared on its YouTube channel a new video showing how you can take and edit great photos in Night Mode using the iPhone and the iOS Photos app.

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Today at Apple Stories July 26

Apple is highlighting the artistic side of pet photography in a new Shot on iPhone campaign and free virtual Today at Apple session. Developed in collaboration with photographer Jason Nocito, the campaign features Portrait Lighting on iPhone 12 and iPhone 12 Pro Max.

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Today at Apple Stories July 14

Today at Apple, the program of free creative sessions designed to help artists, photographers, musicians and more unlock their potential, is expanding to YouTube.

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Today at Apple Stories July 13

Ted Lasso season two debuts July 23, and Apple is inviting you to celebrate with a series of virtual Today at Apple sessions anyone can attend.

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Today at Apple Stories July 5

This August, Today at Apple Creative Studios expands to London with opportunities for youth interested in pursuing a career in music or radio. Creative Studios London will connect young artists with industry-leading mentors, major names in the broadcasting world, and professional studio environments.

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Today at Apple Stories July 1

The start of summer marks the annual kick off of Apple Camp, a collection of hands-on activities helping kids explore creativity. For 2021, Apple is back with a new lineup of in-store and at-home experiences for youth to discover.

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Today at Apple Stories June 22

To celebrate the grand opening of Apple Tower Theatre in Downtown Los Angeles, Apple is launching Today at Apple Creative Studios, a global program debuting in Los Angeles and Beijing. The program will provide career-building mentorship to underrepresented communities through creative resources. The new flagship store will also host its own free Today at Apple sessions that explore music creation, songwriting, creative inspiration, and more.

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Today at Apple Stories June 12

This spring, New York City youth from Brooklyn to The Bronx came together online to build creative projects, learn new skills from leading artists, and discover a passion for creative storytelling. Through opportunities made possible by Today at Apple, 39 young artists were given the tools and ideas they need to impact their communities.

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Today at Apple Stories June 8

Apple is offering small businesses and entrepreneurs the tools to get ahead with a new virtual Today at Apple session.

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Today at Apple Stories June 1

In Nashville, Today at Apple is celebrating the work of African American musicians with virtual sessions co-created by Apple Music and the National Museum of African American Music.

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Today at Apple Stories May 14

May 20 is Global Accessibility Awareness Day, and Apple is celebrating by making its most popular virtual Today at Apple sessions even more accessible.

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Today at Apple Stories April 21

“The sessions have been like tiny art galleries.” Han, a Creative Pro at Apple Carnegie Library, summed it up best in a discussion with illustrator Ohni Lisle on April 14. The event was the 19th of 21 virtual sessions held over the past 12 weeks thanks to a partnership between Today at Apple and It’s Nice That. Through those tiny galleries, more than 20 leading artists and a global audience of creatives shared profound ideas for a post-pandemic world.

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Today at Apple Stories April 15

Apple will mark Earth Day this year with virtual creative sessions hosted in collaboration with artist and author Oliver Jeffers. Families and individuals can sign up for two live events on April 22.

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Today at Apple Stories April 9

Today at Apple creative sessions are returning to Beijing with the in-store energy people love. Starting this month, customers can visit the new Forum at Apple Sanlitun and hear from local artists, photographers, musicians and developers.

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Today at Apple Stories February 25

On February 18, hundreds of creatives from across the world joined the teams from Apple, It’s Nice That, and Studio Dumbar to build a collaborative world map animated with iPads, iPhones, and Macs. The interactive map is now available to explore.

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Today at Apple Stories February 22

Today at Apple is bringing more of its free creative sessions online for anyone to attend. Beginning in March, Product Skills sessions covering the basics of iPhone, iPad, and Mac will be available in a new virtual format.

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Today at Apple Stories January 26

Apple is collaborating with design and art publisher It’s Nice That to celebrate the role of creativity in rebuilding a better world. More than 20 top artists and designers will share skills and inspiration during the virtual series titled New World.

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Today at Apple Stories January 21

Today at Apple and Made in LDN are again teaming up with the creative arts youth space Spotlight to help young musicians launch their careers in the music industry. The Music Revival series will offer virtual creative sessions from February 10 to June 30.

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Today at Apple Stories December 28, 2020

Apple is kicking off 2021 on a positive note by resuming Today at Apple sessions at Apple Stores across Australia, Japan, and Singapore. Select locations will begin in-store programming again starting January 11.

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Today at Apple Stories December 21, 2020

Young creatives in London made the best of a quarantine summer with Today at Apple and Made in LDN, the ongoing program that brings new opportunities to aspiring artists. To wrap up the year, Apple and the Mayor of London’s Office are celebrating youth creativity with short films that document Made in LDN virtual sessions.

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Today at Apple Stories December 14, 2020

Today at Apple is teaming up with Brooklyn’s Youth Design Center to kick off 2021 with new creative opportunities. From March 3 to June 13, New York City youth will develop their portfolios with free guidance from visionary local creators.

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Today at Apple Stories November 25, 2020

Quarantine life leaves little room for the moments of serendipity that lead to discovery. Online Today at Apple sessions offer a low barrier to entry and a high potential for creative growth. The virtual experiences might just be Apple’s best gift for educators this holiday session.

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