Today At Apple Overview Updated August 19, 2019

Today At Apple

Today at Apple is a series of creative and educational programs designed to inspire customers to learn new skills and take their passions further. Since launching globally in 2017, it has become central to Apple's retail efforts. 

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43 'Today at Apple' stories

June 2017 - August 2019


Today at Apple Stories Today

This September, one of Apple’s top stores in the U.S. will once again host a series of music leaders with the goal of supporting local arts communities. The second annual Chicago Music Industry Summit at Apple Michigan Avenue has been announced with registration for the first two weeks of sessions now live.

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Today at Apple Stories August 11

After building out a robust platform for experiencing augmented reality and powerful tools for learning and teaching coding with Swift, Apple is tackling AR creation and exploration in its retail stores with new Today at Apple Labs, Walks, and an interactive art exhibit visible only through the lens of an iPhone. Here’s what you can expect the next time you visit an Apple Store.

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Sylvania HomeKit Light Strip

Today at Apple Stories August 5

Every day, people visiting Apple Stores around the world share photos and videos of their creativity using the hashtag #todayatapple. Impressive portraits, illustrations, songs, and movies reveal remarkable talent unlocked by attending in-store sessions. The posts are inspiring and remind me that even ordinary people like myself can make something extraordinary today. But what happens tomorrow?

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Today at Apple Stories August 1

Following a global in-store collaboration with Madonna earlier this summer, Apple is partnering with artist Billie Eilish to create the next in a series of Today at Apple Music Lab sessions teaching the art of the remix. The new sessions will be available in Apple Stores across the world beginning in August and are free to attend.

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Today at Apple Stories July 30

Apple has announced a new addition to the Today at Apple session lineup. In a series of “art-based Today At Apple augmented reality experiences”, customers can go on an interactive walk to see AR set pieces from leading digital artists.

There’s also a new in-store session which walks customers through using Swift Playgrounds to create their own AR experience. And, Apple will be debuting an AR art installation in every Apple Store.

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Today at Apple Stories July 13

Photo courtesy of Jayden Lim

Waiting in line for Apple Store grand openings has been a fun tradition for enthusiastic fans since the very first countdown in 2001. There’s still something special about being one of the first in the line, but the most recent store openings have been largely defined by their unique opening day Today at Apple performances and events. At the grand opening of Apple Jewel Changi Airport today in Singapore, early customers celebrated the day with the first public Photo Walk exclusive to the new location.

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