Today At Apple Overview Updated October 13, 2019

Today At Apple

Creative and educational sessions offered for free in every Apple Store.

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51 'Today at Apple' stories

June 2017 - October 2019


Today at Apple is a creative initiative offered in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. Since rolling out to every store in 2017, Today at Apple has grown to offer 250,000 sessions per quarter attended by millions of people.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you attend a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple Stories Yesterday

Apple’s grandest store in the Netherlands is returning with a renewed purpose on October 24 after months of extensive upgrades and restoration. The redesigned Apple Amsterdam will feature a Forum and video wall for Today at Apple, and a special creative collaboration to celebrate.

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Today at Apple Stories October 12

Apple’s only retail store in Maine reopened today in a significantly larger and more modern space at The Maine Mall. South Portland customers lined up this morning to explore the location’s first redesign since opening more than 11 years ago.

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Today at Apple Stories September 24

Adobe’s new painting and drawing app, Fresco, launches today on iPad. The next-generation tool promises an illustration experience with an unprecedented level of fidelity to traditional oil and watercolor paints. Alongside Fresco’s launch, Adobe is teaming up with Apple and The Big Draw for an entire month of Today at Apple sessions at every Apple Store in the world.

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Today at Apple Stories September 23

Apple is leveraging its popular series of in-store creative sessions to highlight Apple TV+ original content. Upcoming Today at Apple sessions supplement Apple Original Films and offer more insight from their creators.

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Today at Apple Stories September 10

Apple’s program of creative events held in its retail stores around the world offers Skills, Walks, and Labs sessions highlighting the capabilities of your Apple products and offering creative inspiration. Starting September 20, Today at Apple is expanding with a new type of express session — Quick Tips.

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Today at Apple Stories September 7

Apple Store special event livestreams have become part of the keynote viewing tradition, and next Tuesday’s event at Steve Jobs Theater is no exception. Apple has published session listings so you can sign up to watch at your local store.

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