Today At Apple Overview Updated May 20, 2020

Today At Apple

Creative and educational sessions offered for free in every Apple Store.

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75 'Today at Apple' stories

June 2017 - May 2020


Today at Apple is a creative initiative offered in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. Since rolling out to every store in 2017, Today at Apple has grown to offer 250,000 sessions per quarter attended by millions of people.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you attend a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple Stories May 20

Global Accessibility Awareness Day is May 21, and Apple has created a timely new Today at Apple at Home session filmed entirely in American Sign Language. The new creative session coincides with the third anniversary of Today at Apple’s rollout to every Apple Store around the world.

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Today at Apple Stories April 27

The four walls of your living room aren’t always the most conducive to creativity. Without a world to explore, finding the spark of an idea for your next project can feel impossible. Apple’s back catalog of Today at Apple guest artists has you covered if you need a creative break.

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Today at Apple Stories April 17

Creative Pros from Apple Stores across the world are gathering their best tips and ideas to design inspiring projects you can try at home with just an iPhone or iPad. Today at Apple at Home is a digital extension of Apple’s in-store creative sessions, and a new session has launched just in time to explore over the weekend. Apple is now promising that new videos will be posted weekly.

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Today at Apple Stories April 10

Apple Stores across the world are closed indefinitely, but that doesn’t mean creativity has to stop. Apple is making the best of an unprecedented situation with the launch of Today at Apple (at Home), an extension of its in-store creative sessions.

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Today at Apple Stories April 8

Imagine this: you’re sitting among a few dozen friends and strangers to learn illustration techniques from your favorite artists. Everyone is sharing ideas and passing around iPads to start their own drawings. Crazy, right? In the span of just a few weeks, such a simple function of community has gone from commonplace to sounding absolutely utopian, like a story from a grandparent about the “good old days” that you just know is too good to be true.

What I’ve just described to you is Today at Apple, Apple’s series of creative sessions that were held every day at every Apple Store. So what’s a program designed to bring everyone together to do in an era where everyone is intentionally staying apart?

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Today at Apple Stories March 23

If you’re in search of inspiration, a new resource offers a shortcut to creativity. The Inspiration Index site helps you discover artists who have collaborated with Apple on Today at Apple sessions and be inspired by their work.

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