Today At Apple Overview Updated August 3, 2020

Today At Apple

Creative and educational sessions offered for free in every Apple Store.

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81 'Today at Apple' stories

June 2017 - August 2020


Today at Apple is a creative initiative offered in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. Since rolling out to every store in 2017, Today at Apple has grown to offer 250,000 sessions per quarter attended by millions of people.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you attend a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple Stories Yesterday

Last week, artists from Chicago shared their inspiration with hundreds of students across the city through Sentrock’s Summer Studio. The collaboration with Today at Apple brought virtual sessions to Chicagoland youth to keep creativity flowing even during challenging times.

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Today at Apple Stories August 2

Apple’s in-store creative sessions are coming back to life in mainland China after being paused due to COVID-19. Today at Apple is scheduled to resume at nine stores across the country on August 3.

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Today at Apple Stories July 20

High school students in the Chicago area have an opportunity to get creative from home this summer thanks to a collaboration by Today at Apple. Starting next week, leading muralists, illustrators, and designers from Chicago will share their creativity in free virtual art sessions.

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Today at Apple Stories July 15

The way we learn and create was transformed overnight when COVID-19 swept the world. As Apple Stores closed and in-store Today at Apple sessions were put on hold, an online outpouring of creativity proved that the arts remain essential to our lives even under extraordinary circumstances. When our crisis winds down, how can Apple continue to expand its in-store creative platform online to reach even more creatives looking for inspiration at any time?

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Today at Apple Stories July 4

This summer, Today at Apple and the creative arts youth space Spotlight are joining forces to give young artists in London an opportunity to learn the secrets of the music industry from experts. The Music Survival series of creative sessions runs from July 27 to August 28 and is the latest program produced in Apple’s Made in LDN series, which is supported by the mayor of London.

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Today at Apple Stories June 29

Apple announced earlier this month that Apple Camp was going virtual for 2020, and today, registration for the at-home sessions has opened. Parents and kids interested in signing up can apply on Apple’s website and download a free Activity Book.

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