Today At Apple Overview Updated December 9, 2019

Today At Apple

Creative and educational sessions offered for free in every Apple Store.

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59 'Today at Apple' stories

June 2017 - December 2019


Today at Apple is a creative initiative offered in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. Since rolling out to every store in 2017, Today at Apple has grown to offer 250,000 sessions per quarter attended by millions of people.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you attend a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple Stories December 9

New Today at Apple sessions celebrating the holiday season aim to offer activities the whole family can enjoy. From December 9 through January 2, Apple Stores around the world are featuring a collection called “Family Fun for the Holidays.”

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Today at Apple Stories November 21

“We have these crystals that we had photographed a bunch of times in a bunch of different ways. And then this girl picks it up and she shoots down the barrel of the crystal and creates this beautiful kaleidoscope image, and I’m just like, ‘That’s gorgeous. I never saw it that way.’”

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Today at Apple Stories November 19

Apple is promoting the importance of coding and app development in its retail stores around the world with a collection of free Today at Apple sessions held from December 1-15. The lineup will include exclusive labs with designers and developers at flagship stores, and a new Coding Lab for Kids based on the Apple TV+ Original Helpsters.

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Today at Apple Stories November 18

Since opening in 2006, Apple Fifth Avenue in New York City has held the title of world’s only 24-hour Apple Store. When the cube returned this past September after years of renovations, the new store earned another distinction: the world’s only 24-hour Forum for Today at Apple creative sessions. Apple says the store is “Always Open to Open Minds.” With a bright new space and a renewed focus on connecting people, it’s time for Apple to tap the energy of the city that never sleeps and keep creativity flowing all day and all night.

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Today at Apple Stories November 1

One of Today at Apple‘s most significant cultural contributions this year was Made in LDN, a special extension of the free creative sessions already offered at Apple Stores around the world. To celebrate the achievements of young Londoners who took part in sessions this summer, Apple will host a Made in LDN Showcase from November 8-10.

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Today at Apple Stories October 31

Apple’s collaboration with major cultural centers around the world continues this fall in Spain through a partnership with CaixaForum Madrid. The museum will host Today at Apple sessions teaching creative skills amplified by the center’s architecture and exhibitions.

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