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Today At Apple

Free creative sessions offered online and in Apple Stores.

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Today at Apple

Today at Apple is a creative initiative offered online and in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. After rolling out to every store in 2017, Today at Apple grew to offer 250,000 sessions per quarter attended by millions of people. In 2020, Today at Apple moved online with virtual Webex events.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you experience a great Today at Apple session, share your photos with us on Twitter or by email.

Apple small business support helps companies grow; free workshops coming up

Apple small business support | Apple promo image

A number of Apple small business initiatives have helped tiny companies become bigger ones, says the Cupertino company, in the run-up to National Small Business Week.

A number of business have shared how Apple products, apps, and services have helped them grow – and anyone wanting to follow their example can take place in special Today at Apple workshops, Grow Your Business With Apple

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Apple announces free Today at Apple coding course: Coding Lab for Kids

Apple announces free Today at Apple coding course: Coding Lab for Kids

Back in 2019, Apple announced a collection of free Today at Apple sessions focused on coding and app development. Now, in celebration of Computer Science Education Week, the company is expanding its initiative with a new session, Coding Lab for Kids: Code Your First App, that will soon be available in Apple Retail Stores around the world.

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‘Today At Apple’ launches group sessions in retail stores, here’s how they work

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Five years ago, Apple started its Today at Apple initiative by combining workshops and creative performances in its retail stores. After the program moved online during the pandemic, the company brought back the initiative to its retail stores and now it’s announcing a new way to take advantage of it with workshops with private group sessions.

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New ‘Today at Apple’ video shows how to take and edit great photos in Night Mode with iPhone

As part of its Today at Apple sessions, Apple has been offering content to help users get the most out of the iPhone camera. This time, the company has shared on its YouTube channel a new video showing how you can take and edit great photos in Night Mode using the iPhone and the iOS Photos app.

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Today at Apple Creative Studios will connect youth with mentors and established artists

To celebrate the grand opening of Apple Tower Theatre in Downtown Los Angeles, Apple is launching Today at Apple Creative Studios, a global program debuting in Los Angeles and Beijing. The program will provide career-building mentorship to underrepresented communities through creative resources. The new flagship store will also host its own free Today at Apple sessions that explore music creation, songwriting, creative inspiration, and more.

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Today at Apple Youth Program sparks the creative energy of New York City artists

today at apple youth program

This spring, New York City youth from Brooklyn to The Bronx came together online to build creative projects, learn new skills from leading artists, and discover a passion for creative storytelling. Through opportunities made possible by Today at Apple, 39 young artists were given the tools and ideas they need to impact their communities.

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New World: Today at Apple imagines post-pandemic life through creativity

Today at Apple New World

“The sessions have been like tiny art galleries.” Han, a Creative Pro at Apple Carnegie Library, summed it up best in a discussion with illustrator Ohni Lisle on April 14. The event was the 19th of 21 virtual sessions held over the past 12 weeks thanks to a partnership between Today at Apple and It’s Nice That. Through those tiny galleries, more than 20 leading artists and a global audience of creatives shared profound ideas for a post-pandemic world.

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