Today At Apple Overview Updated January 21, 2021

Today At Apple

Free creative sessions offered online and in Apple Stores.

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91 'Today at Apple' stories

June 2017 - January 2021


Today at Apple is a creative initiative offered online and in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. After rolling out to every store in 2017, Today at Apple grew to offer 250,000 sessions per quarter attended by millions of people. In 2020, Today at Apple moved online with virtual Webex events.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you experience a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple Stories January 21

Today at Apple and Made in LDN are again teaming up with the creative arts youth space Spotlight to help young musicians launch their careers in the music industry. The Music Revival series will offer virtual creative sessions from February 10 to June 30.

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Today at Apple Stories December 28, 2020

Apple is kicking off 2021 on a positive note by resuming Today at Apple sessions at Apple Stores across Australia, Japan, and Singapore. Select locations will begin in-store programming again starting January 11.

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Today at Apple Stories December 21, 2020

Young creatives in London made the best of a quarantine summer with Today at Apple and Made in LDN, the ongoing program that brings new opportunities to aspiring artists. To wrap up the year, Apple and the Mayor of London’s Office are celebrating youth creativity with short films that document Made in LDN virtual sessions.

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Today at Apple Stories December 14, 2020

Today at Apple is teaming up with Brooklyn’s Youth Design Center to kick off 2021 with new creative opportunities. From March 3 to June 13, New York City youth will develop their portfolios with free guidance from visionary local creators.

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Today at Apple Stories November 25, 2020

Quarantine life leaves little room for the moments of serendipity that lead to discovery. Online Today at Apple sessions offer a low barrier to entry and a high potential for creative growth. The virtual experiences might just be Apple’s best gift for educators this holiday session.

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Today at Apple Stories November 19, 2020

Today at Apple is offering virtual creative experiences and festive projects you can share with friends and family from home. From November 19 to December 31, join the “Make Your Holiday” program to create something new.

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