Today At Apple Overview Updated September 18, 2018

Today At Apple

Today at Apple is an in-store strategy to provide regular educational and cultural events to customers at no cost. The program launched in May 2016 and was expanded worldwide one year later.

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12 'Today at Apple' stories

June 2017 - September 2018


Today at Apple Stories September 18

With every Apple product launch, possibilities arise for new features to change the ways we use our devices and expand our current capabilities. Yesterday’s releases of iOS 12 and watchOS 5 include several changes that build upon existing technologies to create more compelling user experiences. Combined with new iPhone and Apple Watch models announced last week and shipping this Friday, fall’s releases open the door to a world of new skills for users to learn.

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Today at Apple Stories July 25

“We will know we have done really great if it feels like a town square,” explained Apple’s SVP of Retail Angela Ahrendts in May 2016. Ahrendts was specifically referring to Apple’s flagship Union Square store in San Francisco, but the goal was part of a broader initiative to reimagine the experience of all Apple retail stores.

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Today at Apple Stories June 20

Today at Apple wins Brand Experience and Activation Grand Prix at Cannes Lions

At an awards show hosted today at 2018’s Cannes Lions International Festival of Creativity, Apple retail’s educational and community-driven sessions took home the Brand Experience & Activation Grand Prix.

Speaking today in an interview at the annual Cannes Lions Festival in France, Apple’s SVP of retail Angela Ahrendts shared her vision for the future of Apple retail and gave an update on Today at Apple programs.

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Today at Apple Stories June 18

Apple has shared details on this year’s camp program for kids ages 8-12 along with opening registration for the free sessions that start next month. Like last year, there are three tracks to choose from that are made up of three, 90 minute sessions. expand full story

Today at Apple Stories June 15

Some of my favorite WWDC presentations over the past few years have been those that focused on thoughtful UI design and prototyping, so when I heard that the same topics would be the focus of new Today at Apple sessions, I was curious to try one out myself.

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