How do you improve on an icon? That’s the challenge Apple tackled to complete its most extensive store renovation to date. Apple Fifth Avenue and its 32-foot glass cube entrance have returned to New York City. Ahead of the famous store’s reopening, timed to coincide with the release of the iPhone 11, 11 Pro, and Apple Watch Series 5, Apple gave us a sneak peek inside.
Feature September 19
Feature August 10
Along Florida’s southern shores, a cool coastal pavilion punctures the tropical humidity. Customers today celebrated the grand reopening of Apple Aventura just outside of Miami. An all-new location and all-new design are just part of the story behind what is undoubtedly the most noteworthy — and the most chill — Apple Store in the Southeastern United States.
Feature July 17
The iconic wood tables that fill every Apple Store have long been globally admired as symbols of tasteful interior design. Fewer people are aware that recent top Apple Stores contain a hidden space called the Boardroom. Each Boardroom is decorated with a collection of premium furniture and accessories from some of the most respected designers in the world. We tracked down these hard-to-find items to create a directory for those with a discerning eye for design.
Feature June 18
Apple is evolving its in-store shopping experience with signage and display fixtures that remove ambiguity and encourage increased hands-on interaction with products. New designs that have been spotted in multiple locations reflect the changing requirements of busy stores and appear to address common customer needs.
Feature May 23
It’s impossible to talk about Apple retail in 2019 without mentioning Today at Apple. The program of creative sessions has become a primary force driving the philosophy, architecture, and organization of all Apple Stores since it was rolled out globally two years ago this week. Those two years have been marked by a maturing session curriculum that has sharpened Today at Apple’s focus and expanded its reach. The program has evolved so much, in fact, that it is beginning to outgrow the stores it was designed for.
Feature May 9
Science. Poetry. History. These three words set the tone as you pass through the doors of Apple Carnegie Library, the latest in a careful collection of global flagship stores. It’s been over 116 years since each art was carved into marble and hung above the library’s entrance, but the studies remain as relevant to Apple today as they were when the building was built. Apple Carnegie Library is far more than a store — it’s the clearest public expression of Apple’s values.