Feature Today

Adobe is bringing Fresco, its life-like drawing and painting app, to the iPhone. The app is available for free today as Adobe MAX 2020 kicks off online with sessions streamed to artists around the world. I talked with Adobe and an artist beta testing Fresco on the iPhone to learn why they think big ideas can come from a smaller screen.

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Feature July 15

The way we learn and create was transformed overnight when COVID-19 swept the world. As Apple Stores closed and in-store Today at Apple sessions were put on hold, an online outpouring of creativity proved that the arts remain essential to our lives even under extraordinary circumstances. When our crisis winds down, how can Apple continue to expand its in-store creative platform online to reach even more creatives looking for inspiration at any time?

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Feature June 15

On June 15, 2010, Apple released the Apple Store app in the App Store. The app recognized the growing importance of mobile shopping on the iPhone and elevated the in-store experience at Apple Retail Stores. On its 10th anniversary, let’s take a look back at the app’s design evolution and how it changed the way we shop.

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Feature March 17

A small but growing number of artists are combining emerging technologies with creativity to make the world a brighter place. These illustrators, designers, and digital sculptors believe that augmented reality (AR) has the potential to unlock new forms of storytelling and self-expression. It’s a bold bet, and the artists I spoke to aren’t waiting around to see if the future they imagine will come true — they’re creating it.

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Feature January 15

“I totally forgot that Rihanna was used as the track for an iPad 2 guided tour. What a weird year.” Sam Henri Gold was giving me a progress update on what would eventually become The Apple Archive. He had just made it to 2011. Compiled from hundreds of videos and images spanning Apple’s near 44-year history, the collection is believed to be one of the largest of its kind ever made available. It launches today.

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Feature January 7

Apple entered the 2010s just as the iPhone began to explode in popularity. The iPhone became the most successful consumer product, ever. Sales surged for another five years and still make up a majority of Apple’s revenues. However, we exit the decade with the iPhone making up a smaller portion of Apple’s business than ever before, as the company diversifies into strong lineups of wearables, tablets and services offerings.

But nothing is a simple straight line. Apple had to graduate through the passing of its founder, juggle relationships with an ever-expanding list of consumer and professional market segments, and adapt to the public attention and scrunity that only comes along as a consequence of being the biggest company in the world. This is a decade in Apple, on one page.

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