Feature March 24

AAPL: 140.64

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Now at 20 million paid subscribers, what’s next for Apple Music and Beats 1? While major updates for the service might not be expected until iOS 11 with a likely unveiling at Apple’s WWDC event in June, Apple has a few things planned before that and we have some hints about what to expect in the future.

Apple’s first original content starting with TV shows will launch on Apple Music next month, an expansion for Beats 1 is in the works, and tweaks to the Apple Music app to better highlight video content are incoming. Head below for our look at what’s next for Apple Music and Beats 1:

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Feature March 23

AAPL: 140.92

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The reality won't be quite as bezel-free as this concept image ...
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A spring iPad event this year has so far been taken almost as established fact. Apple has held one annually in recent years, and we’ve heard multiple reports about what to expect this year – one of them even suggesting a specific date.

The flagship product expected to be announced at the event was a new 10.5-inch iPad with a micro-bezel design that would allow it to have the same external dimensions as the current 9.7-inch iPad Pro.

But recent events suggest to me that, while the 10.5-inch iPad is probably real, it’s unlikely it will be announced at a spring event. Instead, it’s more likely to be at WWDC – or even later …

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Feature March 22

AAPL: 141.42

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If anyone had asked you to describe Apple’s pricing strategy in a sentence, this would – until recently – have been extremely easy to do. Apple aims to sell premium products at high margins to upmarket demographics. The company had shown almost no interest in more affordable products pitched to those on tighter budgets.

But Apple has long recognized that you need a way of building your long-term customer base, and one good way to do that is to get them when they’re young. Apple has made considerable efforts over the years to get its computers into schools and colleges, and to make them more affordable to students through its education discount.

The MacBook Air line too has been priced at a level where it is just about affordable for those who would otherwise buy cheaper Windows laptops – again, in no small part because Apple wants to attract younger buyers whose lifetime value to the company will be substantial.

But as one analyst recently observed, there is now evidence that Apple is aiming to offer lower pricing across a broader range of products. Yesterday’s announcement of a low-cost 9.7-inch iPad was a good example of that new approach …

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Feature March 20

AAPL: 141.46

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Samsung’s announcement of its new upcoming Bixby personal assistant for its Galaxy S8 has once again started the chatter about Siri vs Alexa vs Google Assistant vs Bixby. If you were to read the latest comparisons, you might get the impression Siri is a bit behind the other guys, mainly because Amazon Echo is doing well as the first real standalone speaker product for a personal assistant, and Google Home is following closely behind with its new ‘Assistant’. But with what’s rumored to be in store for iPhone 8 from good sources, I think Siri and Apple’s standalone Siri speaker product will have some big advantages.

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Google couldn't make Glass look cool – could Apple do better?
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We’ve now heard more than one report that, while Apple has augmented reality plans for the iPhone, it is also planning to make some smart glasses further down the line. This is the product category made famous – or perhaps infamous – by Google Glass.

There are two undeniable facts about Google Glass. First, it’s cool technology. Second, it’s decidedly uncool to be seen wearing them. It was that latter fact that led to Google abandoning plans to pitch them as a consumer device and to target them instead at enterprise applications, like giving engineers hands-free access to manuals while repairing equipment.

Now, Apple is a master of taking once-geeky technology and making it cool. It did that with the iPod – turning a rather techy product category into the coolest product on the planet at the time – and of course with the iPhone. Previous smartphones were techy-looking things controlled by a keyboard and stylus, the iPhone was a friendly device that had mass-market appeal.

But could even Apple make smart glasses cool … ?

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Feature March 18

AAPL: 139.99

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Apple’s iPad lineup doesn’t always get the attention it deserves. Often overshadowed by the iPhone 8 rumors is an all-new iPad family that we’re expecting to be announced at some point this year, likely sooner rather than later. Last weekend, we told you all about the new iPhone 8, but now it’s time to give the iPad the same treatment.

Read on for our full breakdown of 2017 iPad rumors…

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