“I totally forgot that Rihanna was used as the track for an iPad 2 guided tour. What a weird year.” Sam Henri Gold was giving me a progress update on what would eventually become The Apple Archive. He had just made it to 2011. Compiled from hundreds of videos and images spanning Apple’s near 44-year history, the collection is believed to be one of the largest of its kind ever made available. It launches today.
Feature January 15
Feature January 7
Apple entered the 2010s just as the iPhone began to explode in popularity. The iPhone became the most successful consumer product, ever. Sales surged for another five years and still make up a majority of Apple’s revenues. However, we exit the decade with the iPhone making up a smaller portion of Apple’s business than ever before, as the company diversifies into strong lineups of wearables, tablets and services offerings.
But nothing is a simple straight line. Apple had to graduate through the passing of its founder, juggle relationships with an ever-expanding list of consumer and professional market segments, and adapt to the public attention and scrunity that only comes along as a consequence of being the biggest company in the world. This is a decade in Apple, on one page.
Feature December 19, 2019
2019 was a flourishing year for Today at Apple, the program of creative sessions held every day at every Apple Store. New and upgraded stores brought the best Today at Apple experience to more customers than ever before. Artist collaborations and immersive new sessions drove awareness of Apple’s best free resource. And at the heart of it all was a team of Creative Pros inspiring a global community of creators.
Feature December 18, 2019
Just over four years ago, Apple began rolling out a new generation of retail stores across the world. The idea was straightforward but challenging: Apple Stores should be spaces conducive to creative experiences — spaces for communities to gather. Over 200 redesigned stores later, Apple has learned how to express its values through architecture. Each new space builds on the last with refined ideas, designs, materials, and fixtures.
Feature December 17, 2019
Apple has spent the past year fine-tuning its fleet of retail stores across the world. A massive upgrade project brought the latest experience to dozens of locations. Creative sessions tightened focus and deepened their goals. New initiatives sought to amplify the unique strengths only Apple Stores can offer.
Feature December 11, 2019
This year we’re bringing back 9to5Mac’s Holiday Hub to offer exclusive deals on Mac and iPhone accessories to help with your holiday shopping.
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