Feature August 14

AAPL: 159.85

2.37

With little fanfare, Apple’s newest Wisconsin retail location opened this past weekend at the outdoor Hilldale Shopping Center in Madison. The new 10,000 sq. ft. space replaces Apple’s previous indoor Madison location in the aging West Towne Mall, 10 minutes away.

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Feature August 8

AAPL: 160.08

1.27

Quite a lot of tech features are designed to protect us from ourselves, and most of the time I’m fully in favor of this. I like it, for example, that my iOS devices ask me if I’m sure I want to delete a photo. I like it that my Macs ask me if I really want to empty the wastebasket. I love that Time Machine performs hourly backups and offers me an easy way to recover an earlier version of documents – and so on.

But there’s one aspect of iOS designed to protect me from myself that I find irritating, and I’d love a way to switch it off. My iOS devices don’t trust me to ensure there’s no-one watching when I type in passwords …

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The best 4K & 5K displays for Mac

Feature August 7

AAPL: 158.81

2.42

Bloomberg last week reported that Apple is planning to launch an LTE version of the Apple Watch last year. John Gruber then suggested that a new form factor was also in the works – though he later added a sentence somewhat walking back the idea.

That tidbit came from an unconfirmed little birdie, though, so I wouldn’t bet the house on it.

But assuming there is actually a new form factor on the way, the natural assumption would be that it would be that we’re discussing the same model. A new top-of-the-range Watch with both LTE functionality and a new design. That is the most likely bet, but I could see a second possibility here …

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Feature August 5

AAPL: 156.39

0.82

The Apple HomePod firmware is turning out to be the gift that keeps on giving. Today, developer Guilherme Rambo dug up the following strings inside seemingly confirming the upcoming HDR 4K Apple TV and some other details. expand full story

Feature August 3

AAPL: 155.57

-1.57

If there’s one certainty in life where Apple is concerned, it’s that it targets the premium end of the market. Apple would tell you that it aims to make the best products, and that these cost money to make. A more cynical observer might say that Apple aims to make the highest margins and makes the products (and adds the marketing) it takes to achieve this.

But either way, the company has always targeted those customers willing to pay the big bucks for premium products. That approach has meant that while Samsung sells almost twice as many smartphones as Apple, it’s the Cupertino company that hoovers up almost 80% of the total profits in the industry.

But there are signs that Apple may be broadening its horizons …

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Feature August 2

AAPL: 157.14

7.09

I wrote yesterday that Apple’s Q4 guidance would give a big clue about iPhone 8 timing, but that it might not be easy to decode.

I said that one of the three possible scenarios would give the clearest steer: a guidance range significantly higher than normal for a ‘tock’ year. In that event, it would send a clear message that the iPhone 8 will go on sale in September, with at least enough availability to show up in the financials.

And that’s where I think we’re at, even if the numbers are not high enough to absolutely guarantee it …

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