It’s impossible to talk about Apple retail in 2019 without mentioning Today at Apple. The program of creative sessions has become a primary force driving the philosophy, architecture, and organization of all Apple Stores since it was rolled out globally two years ago this week. Those two years have been marked by a maturing session curriculum that has sharpened Today at Apple’s focus and expanded its reach. The program has evolved so much, in fact, that it is beginning to outgrow the stores it was designed for.
Feature May 9
Science. Poetry. History. These three words set the tone as you pass through the doors of Apple Carnegie Library, the latest in a careful collection of global flagship stores. It’s been over 116 years since each art was carved into marble and hung above the library’s entrance, but the studies remain as relevant to Apple today as they were when the building was built. Apple Carnegie Library is far more than a store — it’s the clearest public expression of Apple’s values.
Feature April 13
Apple’s latest retail store opened today. No, it’s not in the heart of a historic Italian plaza or nestled among a bamboo forest in Macau. It’s in Dallas, Texas, just steps from Interstate 635 and a 15 minute drive from downtown when traffic is clear. But with a history unlike any of the other 503 stores Apple operates worldwide, Apple Galleria Dallas is unique in its own way.
“Welcome to Plano, home of the first Apple store in Texas. Twenty miles north of Dallas and located in the Shops at Willow Bend, the new Apple store gives you first-hand access to the latest Apple hardware and hundreds of popular Macintosh software applications. All Macs on display have Internet access and cool accessories plugged in, so you can try them out for yourself.”
Those were the words Apple chose back in 2001 to introduce customers to a new kind of store experience that would shape the company’s future and the future of retail stores around the world. Now, over 17 years later, Apple Willow Bend and its nearby neighbor in Frisco, Apple Stonebriar, have closed their doors. In their places comes a new store — Apple Galleria Dallas — that joins a network of more than 500 locations around the world sprung from that early success in Plano.
Feature March 6
As intelligent speakers and voice assistants like the HomePod and Siri drive awareness of home automation, HomeKit has become a key part of Apple’s product ecosystem. Unless you know an enthusiast who has already made the investment in a full smart home, the best way to learn about HomeKit today is at Apple retail stores.
Feature February 6
For creative professionals, the prospects of a new artistic tool are incredibly exciting. New tools mean new workflows, and new workflows mean new opportunities to work free from the constraints that hold back creativity. One of the most promising new artistic tools on the horizon is Adobe’s Project Gemini, a bold new drawing and painting app arriving on the iPad later this year.
Shaping the future of iPad creativity are the Gemini 10, a small group of artistic professionals given exclusive access by Adobe to work with and provide feedback on Project Gemini prior to release. We talked with illustrator and Gemini 10 member Tracie Ching to learn more about the new app and how the iPad has transformed her work.