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Adobe builds a wide variety of creative applications used by professionals and consumers alike.

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Adobe exec described hidden pricing strategy as ‘a bit like heroin’

Adobe hidden pricing like heroin | Syringes shown

An Adobe exec is quoted as describing its hidden pricing strategy as being “a bit like heroin.” The remark was revealed when the government released its unredacted complaint, which accuses the company of deliberately making it hard to cancel a Creative Cloud subscription.

The exec acknowledged customer anger at the way the company made its contractual terms hard to understand, but said that improving this would result in “taking a big business hit” …

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Adobe terms clarified: Will never own your work, or use it for AI training

Adobe terms clarified | Adobe apps on an iPad

A change to Adobe terms set the internet alight yesterday, after a number of pro users of the company’s apps reacted with anger and confusion to the scary-looking wording.

The company initially issued a rather dismissive statement that its terms have been in place for years and it was merely clarifying them, but subsequently wrote a blog post which tackled the issue in more detail …

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Adobe unveils Firefly AI for Vision Pro with limited-time free text to image creation

Adobe Firefly and Lightroom Vision Pro

Adobe has announced that its popular generative AI app Firefly is coming to Vision Pro. The company says the experience is “purpose-built for visionOS” and will help users “bring their creative visions to life.” While the app usually costs generative credits, Adobe is making it free to use the text to image AI on Vision Pro until March.

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FTC investigating Adobe over making it too hard to cancel subscriptions

FTC investigating Adobe over subscription cancellations | Adobe icon in wastebasket against colorful background

The FTC is investigating Adobe, after widespread consumer complaints that the company makes it too hard to cancel app subscriptions.

Adobe was one of the earliest software companies to switch from a one-off purchase model to recurring subscriptions, but consumers have long complained that it’s easier to start a subscription than it is to end one …

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Adobe unveils Photoshop and Premiere Elements 2023 with Apple Silicon upgrades, AI features, more

photoshop 2023

Adobe is out today with new versions of Photoshop Elements and Premiere Elements for 2023. Headlining these updates include new “easy-to-use” features powered by AI, improved optimization for Apple Silicon-powered Macs, and more. Head below for the full details on everything new with today’s Photoshop Elements and Premiere Elements releases.

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Adobe Lightroom adds video support, compare view, AI-powered presets and red-eye removal, more

Adobe Lightroom Video support

Adobe is out today with a host of updates for Lightroom and Lightroom Classic for Mac, iOS, Windows, and Android. Headlining the new release is video support coming to the software alongside many new presets including AI-powered ones, adaptive presets, smart red-eye removal, a brand-new compare view, and much more.

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