Tomorrow sees the opening of the latest Apple Store, at Bağdat Caddesi in Turkey. The deceptively large two-level design includes a floating carbon fiber roof, while also incorporating local materials.

The launch is being celebrated with a unique six-week Today at Apple program, and an augmented reality exhibition …

Apple made the announcement today.

Apple today announced Apple Bağdat Caddesi will open on Friday, October 22. Located in the heart of Istanbul, Apple Bağdat Caddesi will serve as Apple’s third retail location in Turkey. This two-level destination blends local materials with the latest store design to create an open and fluid space for customers to explore Apple’s products and services, or participate in free Today at Apple sessions […]

The store brings forward familiar design elements from Apple Store locations around the world and Apple Park in Cupertino, California, while integrating locally sourced Aksaray Yaylak granite and Turkish travertine. Housed under a floating carbon fiber roof, the retail location creates an urban oasis in the heart of the city, complete with a large, tree-filled garden […]

Once inside, visitors will find the video wall and Forum, home to Today at Apple sessions. The upper level is flanked by avenues, where customers can explore Apple’s latest products and services. The entire space overlooks the exterior of the store through a 32-foot glass curtain, blurring the boundaries between inside and outside. The interior is bathed in natural light through two large skylights that open to allow ventilation.

Two Bağdat Caddesi exclusives celebrate Turkish culture.

To celebrate the opening, Apple will debut Perspektif Istanbul, a six-week Today at Apple program that pays homage to the city and its creatives. Hosted by 20 local artists, the series brings creativity, culture, and technology together into an experience that examines topics and values important to the local community in Istanbul. Attendees will get a chance to join in-person and virtual sessions that include learning about traditional miniature drawing with illustrator Murat Palta, photographing the unseen with Magnum Photos photographer Sabiha Çimen, or creating a moving portrait with visual artist Sinan Tuncay.

The store will also host an exclusive augmented reality (AR) exhibition developed by creative technologists Tin Nguyen and Ed Cutting, and Turkish sound artist Oğuz Öner. The experience transforms the store with an immersive digital installation and includes many other artists participating in Perspektif Istanbul. Using the latest iPad Pro and iPhone 13 Pro with LiDAR, visitors will be able to see ceramic vessels inspired by Ebru — the traditional art of paper marbling — in AR on their screens, and hear unique spatial sound elements.

Apple also notes that the 130-strong store team speaks 14 languages between them.

The store opens at 10 a.m. local time tomorrow, but opening day visits will be by appointment only.

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