Strategy Analytics paints a grim picture for Apple on the Indian Subcontinent. The world’s third-largest smartphone market after China and the US is not taking to the iPhone in meaningful numbers. In fact, sales dropped significantly — 35 percent — in Q2 2016 to just 800,000 iPhones sold vs. 1.2 million in the same quarter a year ago. Clearly, the launch of the cheapest iPhone ever, the iPhone SE, wasn’t a big winner in India.
Meanwhile, smartphone shipments grew 19 percent annually to reach 31 million units in India during the second quarter of 2016, with over 97 percent of those devices being Android.