CIRP Stories January 16

The latest CIRP data indicates that Apple increased its US iPhone activations ten points in the final quarter of the year, from a 29% share in the September quarter to a 39% share by December. More significantly, activations were up five points year-on-year, from 34% in Q4 2016 to 39% in the same quarter last year.

The popularity of the iPhone X and iPhone 8/Plus pushed Apple further ahead of Samsung …

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CIRP Stories October 23, 2017

Purchase data from Consumer Intelligence Research Partners (CIRP) suggests that the iPhone 8 is selling in smaller numbers than an ‘S’ model.

The company says that the iPhone 8/Plus accounted for just 16% of all iPhone sales in the past quarter, against 24% for the iPhone 6S/Plus …

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CIRP Stories May 5, 2017

The latest data on U.S. iPhone sales from Consumer Intelligence Research Partners (CIRP) illustrates the ‘pause’ in iPhone sales described by Apple CEO Tim Cook in the most recent earnings call. The company’s data indicates that the iPhone 6s/Plus accounts for the largest proportion of models owned, at 34%, with the original iPhone 6/Plus just behind at 33%. The Phone 7/Plus, in contrast, sits at 26%.

“Growth in the US installed has slowed considerably in the past year,” added Mike Levin, Partner and Co-Founder of CIRP

While CIRP puts forward a number of possible explanations for this slowing growth, Cook blamed it primarily on one factor …

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CIRP Stories June 8, 2016

Data from Consumer Intelligence Research Partners shows that iPhone owners are holding onto their phones longer before they upgrade them. Three years ago, almost two-thirds of iPhones in use were just 1-2 years old, but CIRP says that number has now fallen to just 51%.

CIRP attributes the change to a combination of the slowing pace of development and carriers switching from phone-inclusive plans to separate financing for the phone itself …

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CIRP Stories April 21, 2016

CIRP claims Apple’s U.S. mobile market share climbed from 28% to 40%, year-on-year

Consumer Intelligence Research Partners (CIRP) is reporting that Apple saw it’s U.S. mobile market share climb from 28% in March 2015 to 40% a year later. Samsung climbed one percentage point from 36% to 37% in the same period.

CIRP Stories November 19, 2015

Consumer Intelligence Research Partners (CIRP) is out with a new report today claiming Apple is now at over 100 million iPhones in use in the US. That means Apple has crossed 100 million active iPhone units since CIRP reported 97 million iPhones in use back in August, according to the research firm’s data. expand full story

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