CIRP Stories May 5

AAPL: 148.96

2.43

The latest data on U.S. iPhone sales from Consumer Intelligence Research Partners (CIRP) illustrates the ‘pause’ in iPhone sales described by Apple CEO Tim Cook in the most recent earnings call. The company’s data indicates that the iPhone 6s/Plus accounts for the largest proportion of models owned, at 34%, with the original iPhone 6/Plus just behind at 33%. The Phone 7/Plus, in contrast, sits at 26%.

“Growth in the US installed has slowed considerably in the past year,” added Mike Levin, Partner and Co-Founder of CIRP

While CIRP puts forward a number of possible explanations for this slowing growth, Cook blamed it primarily on one factor …

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CIRP Stories June 8, 2016

AAPL: 98.94

-0.09

Data from Consumer Intelligence Research Partners shows that iPhone owners are holding onto their phones longer before they upgrade them. Three years ago, almost two-thirds of iPhones in use were just 1-2 years old, but CIRP says that number has now fallen to just 51%.

CIRP attributes the change to a combination of the slowing pace of development and carriers switching from phone-inclusive plans to separate financing for the phone itself …

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The best 4K & 5K displays for Mac

CIRP Stories April 21, 2016

AAPL: 105.97

-1.16

CIRP claims Apple’s U.S. mobile market share climbed from 28% to 40%, year-on-year

Consumer Intelligence Research Partners (CIRP) is reporting that Apple saw it’s U.S. mobile market share climb from 28% in March 2015 to 40% a year later. Samsung climbed one percentage point from 36% to 37% in the same period.

CIRP Stories November 19, 2015

AAPL: 118.78

1.49

Consumer Intelligence Research Partners (CIRP) is out with a new report today claiming Apple is now at over 100 million iPhones in use in the US. That means Apple has crossed 100 million active iPhone units since CIRP reported 97 million iPhones in use back in August, according to the research firm’s data. expand full story

CIRP Stories January 29, 2015

Huge iPhone growth is more than a one-off blip, argues Tim Cook, with most still to upgrade

Updated quote with WSJ correction:

While few would expect the record-breaking surge in iPhone sales generated by the larger-screened models to continue into subsequent quarters, Tim Cook argued in a WSJ interview that the potential is there.

In an interview, Apple Chief Executive Tim Cook, not surprisingly, argued that the demand is more than temporary. He said fewer than 15% of older iPhone owners upgraded to the iPhone 6 and 6 Plus and that the majority of switchers to iPhone came from smartphones running Google Inc.’s Android operating system.

“We certainly believe there are legs to it,” said Mr. Cook of the iPhone sales surge.

Cook noted during the Q1 earnings call that the current iPhone lineup had experienced “the highest Android switcher rate in any of the last three launches.” With CIRP data suggesting that the US rate of switching from Android to iOS has remained broadly constant, that suggests the bulk of switchers have been outside the US–China in particular … 

CIRP Stories January 30, 2014

If you jump back to calendar Q3 2013, Apple was falling behind Samsung in US smartphone marketshare with just 34% of the market compared to Samsung’s 38%. The theory at the time was that US buyers were holding out for the new iPhones that launched in September. Fast forward to last quarter, the three month period ended December 31, and that theory appears to be holding up. Consumer Intelligence Research Partners (CIRP) just sent over its latest reports showing Apple has once again taken the lead thanks to a strong holiday quarter of iPhone sales.  expand full story

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