A new report from CIRP today offers its estimate for how many iPhones Apple sold during its 2018 holiday quarter (fiscal Q1 2019). While the good news includes the US installed iPhone base rising to 189 million devices, CIRP says quarterly iPhone sales dropped by 15 million year over year.
CIRP Stories February 7
CIRP Stories January 24
New data from CIRP, Consumer Intelligence Research Partners, shows that iPhone XR was the best selling iPhone model in the United States over the past fiscal quarter, accounting for nearly 40% of total sales. Interestingly, the iPhone XS and XS Max combined accounted for just over 25%.
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CIRP Stories January 16, 2018
The latest CIRP data indicates that Apple increased its US iPhone activations ten points in the final quarter of the year, from a 29% share in the September quarter to a 39% share by December. More significantly, activations were up five points year-on-year, from 34% in Q4 2016 to 39% in the same quarter last year.
The popularity of the iPhone X and iPhone 8/Plus pushed Apple further ahead of Samsung …
CIRP Stories October 23, 2017
Purchase data from Consumer Intelligence Research Partners (CIRP) suggests that the iPhone 8 is selling in smaller numbers than an ‘S’ model.
The company says that the iPhone 8/Plus accounted for just 16% of all iPhone sales in the past quarter, against 24% for the iPhone 6S/Plus …
CIRP Stories May 5, 2017
The latest data on U.S. iPhone sales from Consumer Intelligence Research Partners (CIRP) illustrates the ‘pause’ in iPhone sales described by Apple CEO Tim Cook in the most recent earnings call. The company’s data indicates that the iPhone 6s/Plus accounts for the largest proportion of models owned, at 34%, with the original iPhone 6/Plus just behind at 33%. The Phone 7/Plus, in contrast, sits at 26%.
“Growth in the US installed has slowed considerably in the past year,” added Mike Levin, Partner and Co-Founder of CIRP
While CIRP puts forward a number of possible explanations for this slowing growth, Cook blamed it primarily on one factor …
CIRP Stories June 8, 2016
Data from Consumer Intelligence Research Partners shows that iPhone owners are holding onto their phones longer before they upgrade them. Three years ago, almost two-thirds of iPhones in use were just 1-2 years old, but CIRP says that number has now fallen to just 51%.
CIRP attributes the change to a combination of the slowing pace of development and carriers switching from phone-inclusive plans to separate financing for the phone itself …