Snapchat Overview Updated April 17, 2018


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123 'Snapchat' stories

June 2013 - April 2018

Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

Snapchat Stories April 17

Snapchat is updating its Lens Studio tool with the ability to create custom Face Lenses for the first time. Lens Studio previously offered the ability to create World Lenses, or AR effects applied to your environment, and now users can create custom selfie effects as well.

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Snapchat Stories April 12

If you see something in Snapchat Discover you’d like to buy, doing so may soon be as simple as swiping up in the app.

The company is reportedly testing a new commerce feature which allows you to buy products from both Snap and third-party companies like Nike …

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Sylvania HomeKit Light Strip

Snapchat Stories April 11

After reportedly losing $40M on Spectacles, FCC filing shows Snapchat ready to try again

Even though Snapchat has had a tough go at its first attempt at a wearable after reportedly losing up to $40 million, it looks like the company is pushing forward with a second generation. In a new report from Variety, a new FCC filing describes what could be Snap’s second swing at its camera focused wearable.

Snapchat Stories April 9

After Snapchat redesign complaints, app bringing back chronological feed for some

Snapchat’s big redesign earlier this year hasn’t gone over well with many users, with over a million of them petitioning for the company to revert to the original design. One high-profile objection even wiped more than a billion dollars off the company’s value …

Snapchat Stories April 6

Snapchat has today launched three new face lens filters for iPhone X owners. The new lenses use the extra depth information provided by the infrared sensors in the iPhone X TrueDepth camera system to make incredibly accurate face maps, with the masks tightly hugging the contours of the face, in real time.

There’s an 80’s wrestler mask, a tiara and an ‘ornate, bejewelled’ face mask. As well as using TrueDepth to determine the 3D placement of the mask, these lenses also incorporate the ambient lighting and apply a Portrait-esque background blur.

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Snapchat Stories April 3

As it continues to add new capabilities in its ongoing battle with Instagram, Snapchat today has announced a pair of notable new features for its mobile application: Group Video Chat and Mentions support…

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