Snapchat Overview Updated April 2, 2021


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188 'Snapchat' stories

June 2013 - April 2021

Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

Snapchat Stories April 2

Snapchat owner Snap has tested a workaround to App Tracking Transparency to try to match users to the ads they have seen.

Snap says that it will discontinue the tests once the new privacy rule comes into effect, but that it believes there are other steps it can take without breaking Apple’s rules…

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Snapchat Stories March 25

Snapchat testing new Remix feature to compete with TikTok Duets

Snapchat is testing a new Remix function to compete with TikTok Duets and Instagram’s Remix Reels. According to the leaker Alessandro Paluzzi on Twitter, Snapchat is working on a feature to let you remix friends’ Stories. You can choose between different layouts to create your snap.

Snapchat Stories December 10, 2020

Snapchat and Twitter have worked together to bring a handy new integration to Apple users. Instead of having to rely on sharing screenshots of tweets on Snapchat, users can now share tweets directly from the Twitter iOS app to Snapchat Stories, here’s how it works.

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Snapchat Stories November 23, 2020

Snap has announced Snapchat Spotlight, a TikTok-like stream of content which the company says will feature ‘the most entertaining Snaps from the Snapchat community all in one place.’

To entice content creators to use the platform, Snap has announced a $1M fund which will be divided among those who post the most popular Snaps …

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Snapchat Stories October 28, 2020

Snapchat Friendship Time Capsule lets you take ‘future selfies’ with a friend

A new Snapchat Friendship Time Capsule feature is designed for coronavirus times, letting you take augmented reality selfies with a friend in a future time and place.

The company has also surveyed 30,000 people across 16 countries to assess the impact of the pandemic on friendships …

Snapchat Stories October 15, 2020

Snap has announced a new feature called Snapchat Sounds, which lets you add song clips to both Snaps and Stories. For now, the feature is iOS only …

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