Snapchat Overview Updated August 12, 2016

Snapchat

Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

47 Snapchat stories

June 2013 - August 2016

Snapchat Stories August 11

AAPL: 107.93

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As brought out in our recent walkthrough video, Snapchat Stories and Instagram Stories share a lot of similar features. Yet, there are a few differences between the two social services when it comes to posting ephemeral story content.

Snapchat, for example, features the ability to use stickers and lenses, while Instagram Stories is a little more basic in its offerings. But did you know that it’s fairly easy to upload snaps created in Snapchat directly to Instagram? In the following video tutorial, we’ll show you how. expand full story

Snapchat Stories August 3

AAPL: 105.79

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With the launch of its new Stories feature, Instagram is positioning itself to not only capture the interest of current Snapchat users, but it’s also likely seeking a way to keep existing users firmly locked into its service.

Yes, as you’ve likely heard, Instagram Stories is similar to Snapchat Stories, but there are differences. In this video walkthrough, we’ll showcase the basic mechanics of Instagram Stories, show you how to create new stories, and more. expand full story

Snapchat Stories August 2

AAPL: 104.48

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Hot on the heels of a new Snapchat-esque Stories feature coming to Instagram, Snapchat today has announced Geostickers, which is a new feature that gives users yet another way to decorate their snaps. Geostickers are location-based overlays that can be applied to images before they are sent, as well as sent via the messaging feature of Snapchat.

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Facebook has been trying to recreate Snapchat’s success on its own ever since it tried and failed to buy the social app, and the latest feature it has developed for Instagram is no different. Instagram today unveiled Stories, a new photo and video sharing feature that borrows from the Snapchat-created feature right down to the name. Unlike traditional Instagram posts, Instagram Stories are more ephemeral and disappear 24 hours after being posted…

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Snapchat Stories July 19

AAPL: 99.87

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Earlier this year Snapchat spent around $100 million to acquire Bitstrips, and today the social network announced its app will now integrate with Bitmoji. Bitmoji is Bitstrips’ iOS app for creating personalized emoji characters. The newly introduced integration between Snapchat and Bitmoji means users can now use Bitmoji emoji characters directly in chats within Snapchat.

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Snapchat Stories July 7

AAPL: 95.94

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Snapchat, which just got a hefty update yesterday, has been hit with a lawsuit accusing that the app’s Discover feature of exposing minors to sexually explicit content. The lawsuit has been filed by a 14-year-old boy and his mother, who are represented by Mark Geragos in the Central California District Court.

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