Snapchat Overview Updated January 18, 2018

Snapchat

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95 'Snapchat' stories

June 2013 - January 2018


Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

Snapchat Stories Yesterday

According to a pair of new reports from Cheddar and The Information, Snap has recently laid off roughly two dozen employees. The layoffs come as the company looks to be more cost-effective amid stagnant user growth and revenue struggles…

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Snapchat Stories January 11

British children’s watchdog wants parents to ban their kids from using ‘addictive’ Snapchat

The UK’s children’s commissioner – responsible for advising on policy on children and young people – is calling on parents to ban their children from using Snapchat

Snapchat Stories January 9

A new report from The Daily Beast takes a look at secrecy at Snapchat and also shares a rare look at some leaked internal metrics from the social media service’s performance. The new data indicates why Snapchat moved so quickly on a redesign and is working on new approaches to lift its ad rates.

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Snapchat Stories January 2

Snapchat ad views avg. one second, three second requirement may be coming

Snapchat has made quite a few changes over the last two months, including a major new redesign, new features, and also testing out some new ad models. Now, a new report says the social media service may force users to view ads for three seconds before skipping them.

Snapchat Stories December 28, 2017

Snapchat allows you to create your own (editable) review of 2017

If you’ve been using the Memories feature in Snapchat, to keep your favorite photos safe, you can now view all the ones you saved this year in a look back at 2017 …

Snapchat Stories December 27, 2017

As it continues to test a major redesign of its iOS and Android apps, Snapchat is also reportedly working on extending the reach of its popular Stories feature. According to a report from Cheddar, Stories Everywhere would allow users to share Stories in other applications and on the web…

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