Snapchat Overview Updated November 23, 2020


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185 'Snapchat' stories

June 2013 - November 2020

Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

Snapchat Stories November 23

Snap has announced Snapchat Spotlight, a TikTok-like stream of content which the company says will feature ‘the most entertaining Snaps from the Snapchat community all in one place.’

To entice content creators to use the platform, Snap has announced a $1M fund which will be divided among those who post the most popular Snaps …

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Snapchat Stories October 28

Snapchat Friendship Time Capsule lets you take ‘future selfies’ with a friend

A new Snapchat Friendship Time Capsule feature is designed for coronavirus times, letting you take augmented reality selfies with a friend in a future time and place.

The company has also surveyed 30,000 people across 16 countries to assess the impact of the pandemic on friendships …

Snapchat Stories October 15

Snap has announced a new feature called Snapchat Sounds, which lets you add song clips to both Snaps and Stories. For now, the feature is iOS only …

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Snapchat Stories August 6

Snapchat to roll out in-app voter registration, voter guide, more

Snapchat is set to roll out a new set of election-focused features to not only help its users get informed about how to vote but also register to vote right within the app.

Snapchat Stories August 3

Snapchat will soon add support for TikTok-style music features, according to a new report from The Verge Snap will roll out these features to all English-language users later this fall, but the functionality is available starting today to users in New Zealand and Australia.

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Snapchat Stories July 20

Snapchat today is launching a new mini apps platform built into its social network. Named “Snap Minis,” these apps offer different features within the main Snapchat app, aiming to make users spend more time using the app.

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