Snapchat Overview Updated November 13, 2018


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150 'Snapchat' stories

June 2013 - November 2018

Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

Snapchat Stories November 13

As it faces mounting pressure from the likes of Instagram and Facebook, Snapchat is rolling out an update today with a focus on friends. Starting today, users can now view “Friendship Profiles” within the Snapchat app, while the company is also introducing Bitmoji stories and Bitmoji merch…

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Snapchat Stories October 29

Snapchat’s app for iOS has been updated today to make it much easier to make calls through the app. Today’s update adds CallKit integration, meaning Snapchat calling now integrates with the stock Phone app and interface on iOS.

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Sylvania HomeKit Light Strip

Snapchat Stories October 26

Snapchat Lenses come to Mac and PC with new Snap Camera software

Snapchat has launched its latest software for desktops today, Snap Camera. Focused on bringing its popular Snapchat Lenses to Mac and PC, Snap Camera allows them to be used with a variety of platforms like Skype, Twitch, Google Hangouts, and more.

Snapchat Stories October 25

Snapchat earnings for Q3 2018 were released today, and despite a beat on revenue, the company still saw a decline in active users. This marks the second quarter in a row during which Snapchat has experienced a decline in users, and it’s a trend the company expects to continue.

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Snapchat Stories October 24

Voter registration tool in Snapchat helped 400,000+ people get their vote

Snap says that the Snapchat app has helped 418,000 people register to vote in the upcoming midterms. Snap added a voter registration tool to the app last month …

Snapchat Stories October 10

Snap has announced that it’s moving deeper into video content with Snap Originals, scripted TV shows and documentaries designed specifically for the mobile platform.

While the promos look much like Netflix Originals, there are two big differences …

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