Snapchat Overview Updated December 26, 2018


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155 'Snapchat' stories

June 2013 - December 2018

Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

Snapchat Stories December 26, 2018

Snapchat has finally done it: There are now AR Lenses for your dog [Video]

Snapchat today is taking its augmented reality features to a whole new level. The company announced that it has added special versions of its Lenses designed specifically for dogs. These Lenses were created just for dogs and are available in the Snapchat app now.

Snapchat Stories December 24, 2018

Snap’s value reaches all-time low as CEO Evan Spiegel ‘has lost credibility’

The value of Snap, the company behind the popular Snapchat app, has seen its value fall to an all-time low, its market cap down from a peak of $31B to around $6.5B at Friday’s close …

Snapchat Stories December 19, 2018

After rolling out its Year End Story feature earlier this week, Snapchat today announced that it is launching a new Lens Challenges functionality. This feature allows users to participate in challenges using Snapchat’s popular AR lens interface. expand full story

Snapchat Stories December 18, 2018

Snapchat this week started rolling out its incredibly popular “year in review” roundup. This roundup, which Snapchat calls your “Year End Story,” compiles some of your best Snapchats into one long story that you can share with everyone or keep for yourself.

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Snapchat Stories November 19, 2018

Snapchat today is making it easier for brands to create AR Lenses designed for the application. The company is launching a new program it calls Lens Creative Partners, which lets business discover certified AR creators to build branded lenses for Snapchat filters.

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Snapchat Stories November 13, 2018

As it faces mounting pressure from the likes of Instagram and Facebook, Snapchat is rolling out an update today with a focus on friends. Starting today, users can now view “Friendship Profiles” within the Snapchat app, while the company is also introducing Bitmoji stories and Bitmoji merch…

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