Instagram Overview Updated February 16, 2020

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September 2011 - February 2020


Instagram is a social media service owned by Facebook for sharing photos and videos. Instagram launched in 2010 exclusively as an iOS app and didn’t come to Android and the web until 2012.

Facebook acquired Instagram in April of 2012 for $1 billion. Facebook also offered to buy Instagram’s closest competitor Snapchat back in 2013 for $3 billion.

In June of 2017 Instagram shared that it reached 250M daily users, surpassing its rival Snapchat by almost 100M. It also has over 700M total users.

Instagram has been criticized for taking popular features from Snapchat such as face filters, stories, and stickers. The company also has plans moving forward to introduce more business focused features.

Instagram Stories February 16

It’s 2020 and Instagram still doesn’t have an iPad app — despite its barrage of other feature additions and expansions. Now, in a response to a user question this weekend, Instagram CEO Adam Mosseri has explained why the company has yet to roll out an app for the iPad.

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Instagram Stories February 6

Instagram now shows who you interact with the least and who’s in your feed the most

Instagram is rolling out a server-side update that brings new ways to filter the accounts you follow. You can now see who you’ve interacted with the least as well as who is showing up in your feed the most. There’s also a new filter to see accounts based on when you started following them.

Instagram Stories January 19

Instagram drops IGTV button as the platform struggles to gain adoption

Instagram has made several different attempts at growing usage of its IGTV platform, including a pinned IGTV icon at the top of your Instagram feed. As it turns out, that IGTV button wasn’t doing much to drive users towards IGTV, and Facebook has now made the decision to remove it.

Instagram Stories January 14

Instagram begins rolling out DMs on the web, says a priority over iPad app

Instagram has kickstarted the launch of direct messaging on the web today. For now, it’s only a test with a “small percentage” of users but the feature is rolling out globally.

Instagram Stories December 30, 2019

As 2019 comes to a close, your Instagram feed is likely full of year-in-review posts from people showcasing their most popular images of the year. If you’re looking to create and share your own Instagram top 9 before the end of the year, here’s how to do it.

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Instagram Stories December 17, 2019

Instagram today announced another new feature for users who like to use Stories. The latest version of the app will allow each Story to be published with a collage of two or more photos using the “Layout” option. The feature has the same name as the separate app that Instagram itself offers to create posts with multiple photos in one.

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