Instagram Overview Updated December 12, 2017

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140 'Instagram' stories

September 2011 - December 2017


Instagram is a social media service owned by Facebook for sharing photos and videos. Instagram launched in 2010 exclusively as an iOS app and didn’t come to Android and the web until 2012.

Facebook acquired Instagram in April of 2012 for $1 billion. Facebook also offered to buy Instagram’s closest competitor Snapchat back in 2013 for $3 billion.

In June of 2017 Instagram shared that it reached 250M daily users, surpassing its rival Snapchat by almost 100M. It also has over 700M total users.

Instagram has been criticized for taking popular features from Snapchat such as face filters, stories, and stickers. The company also has plans moving forward to introduce more business focused features.

Instagram Stories Today

After announcing new features for Stories last week, Instagram is now rolling out support for following hashtags. This capability has been hitting accounts over the last 24 hours and makes it easier for users to follow a specific topic or person they might have interest in.

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Instagram Stories December 7

Facebook made the controversial decision back in 2014 to remove private messaging from the main app, moving it instead into Facebook Messenger. It now seems the company may have similar plans for Instagram.

From today, Instagram is testing a new app called Direct. For those who choose to install it, the inbox disappears from the main app …

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Instagram Stories December 5

Instagram today announced two new features and both of them have to do with the Stories. Stories are small video clips that stick around for 24 hours and then disappear to the aether. With the latest update though, you can store those memories forever.

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Instagram Stories December 1

25 million businesses now on Instagram, up 9 million since July

Instagram has announced that the social media service is being used by 25 million businesses (including us!) as of November. It has seen strong growth over the last few months as business users have increased by 9 million in the last four months.

Instagram Stories November 29

Instagram testing native Regram, archive Stories, Share to WhatsApp, more, no iPad support in sight

A new report from TNW shares that Instagram is testing out a wide range of new features including a native Regram button, an archive Stories feature, a share to WhatsApp option, a beta version of its app, and more.

Instagram Stories November 28

Instagram has not been shy about competing head-to-head with Snapchat, and a new update today continues that trend. In a blog post, Instagram announced a new feature that allows users to “remix” photos from friends…

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