App Store Stories May 25
App Store Stories May 7
Apple this weekend has clarified changes to its iTunes Affiliate Program. While it was originally stated that Apple would cut affiliate rates for apps altogether from 7 percent to 2.5 percent, the company has now confirmed that its original announcement was misinterpreted and the changes aren’t as drastic…
App Store Stories May 5
Data from App Annie shows that the average smartphone owner spends 2 hours and 15 minutes a day using apps – the equivalent of one month a year. The average person has 60-90 apps installed on their phone, using around 30 of them each month and launching 9 per day.
Utilities and Tools led the way thanks to numerous pre-installed apps, such as Safari on iOS and Google on Android. After pre-installed apps, some of the largest categories by average apps used are Social Networking, Communication, and Social. This underscores the continued importance of social categories to marketing efforts for all types of apps.
The time spent using apps varied dramatically depending on the type of app …
App Store Stories May 4
As Apple boasts of creating two million U.S. jobs, it has been accused of making life as a small developer unsustainable.
The claim was made by Matt Gemmell, a software engineer who used to work for Apple as a contractor and whose source code has been used in hundreds of iOS and macOS apps.
No company has done as much damage to the perceived value of software, and the sustainability of being an independent developer, as Apple …
App Store Stories May 3
Last month, Apple announced changes to its iTunes Affiliate program, saying that the rates that users would receive per app sale would fall. While at the time, it was stated that the app affiliate rate would be slashed from 7 percent to 2.5 percent, it appears now that might not actually be the case…
Apple this evening announced that it is expanding App Analytics in iTunes Connect to display new information related to how customers are discovering applications. The company made the announcement on its official developer blog…