Apple Car | Everything we know about Apple's rumored electric car. Overview Updated August 20, 2016

Apple Car | Everything we know about Apple's rumored electric car.

Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

72 Apple Car | Everything we know about Apple's rumored electric car. stories

February 2015 - August 2016

Apple Car Stories August 20

AAPL: 109.36

0.28
Stock Chart

While Apple made a $1 billion investment in Chinese ride-hailing service Didi Chuxing earlier this year, it apparently also held talks with Lyft, another popular car request service, regarding an acquisition. According to a report from the New York Times, Lyft has recently held discussions with handful of companies to discuss a possible acquisition, with Apple being one of them.

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Apple Car Stories August 9

AAPL: 108.81

0.44
Stock Chart

Apple Car Stories July 28

AAPL: 104.34

1.39
Stock Chart

Following a report from earlier this week detailing Apple’s appointment of former executive Bob Mansfield to run its secretive ‘Project Titan’ Apple Car project, Bloomberg offers details on hires from BlackBerry and Ford.

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Apple Car Stories July 25

AAPL: 97.34

-1.32
Stock Chart
Tim Cook, Steve Jobs, and Bob Mansfield at the iPhone 4 'Antennagate' press conference
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According to a new report from The Wall Street Journal, Apple has recruited Bob Mansfield out of retirement and back to the company to lead the ‘Project Titan’ Apple Car team. Mansfield previously led Apple’s hardware team before moving to a special projects role where he worked on the Apple Watch before retiring and moving to an advisor role. Pulling Mansfield out of retirement to work on the Apple Car effort suggests the company strongly intends to bring an electric vehicle to market.

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Apple Car Stories July 21

AAPL: 99.43

-0.53
Stock Chart
A Tesla-style concept of the Apple Car from CarWow
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Project Titan news, the name given to Apple’s electric vehicle project, has been relatively quiet lately despite the expected introduction in 2020 inching closer by the day. That may be because the introduction target for Apple Car has moved back one year to 2021. Included in a profile of three brothers who are said to have worked on the Apple Car project, The Information includes this nugget:

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Apple Car Stories June 9

AAPL: 99.65

0.71
Stock Chart
Designer Bryan Thompson with the prototype V-Vehicle
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The Guardian has an interesting piece on a prototype car that caught the interest of Steve Jobs in the spring of 2010. Called the V-Vehicle, it was an attempt to create a lightweight, low-cost, gas-powered car whose secret was cheaper materials.

Working with designers Tom Matano and Anke Bodack, Bryan Thompson had developed a car body made of polypropylene and glass fibre that was 40% lighter than a conventional steel vehicle and would cost 70% less to produce. The creamy white hatchback had unpainted, upgradable body panels and a “space frame” body, a design technique usually reserved for high-end cars like the Ferrari 360 or Audi’s line of cars.

Within a few hours of receiving an email saying that Steve wanted to see it, Thompson and the team had taken the car to Steve’s house – where Apple’s co-founder had plenty of advice to offer during the 15 minutes he spent sitting in the car …

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