Apple Car | Everything we know about Apple's rumored electric car. Overview Updated April 28, 2017

Apple Car | Everything we know about Apple's rumored electric car.

See All Apple Car | Everything we know about Apple's rumored electric car. Stories

85 Apple Car | Everything we know about Apple's rumored electric car. stories

February 2015 - April 2017


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories April 28

AAPL: 143.65

-0.14
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Bloomberg obtained shots of the first public sighting of Apple's self-driving Lexus
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Earlier this month Apple was granted permission to publicly test a self-driving vehicle on public roads in California, and now the company has reportedly issued a letter requesting changes to autonomous car test policies. Reuters first reported that Apple has formally proposed self-driving car testing policies through a company letter.

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Apple Car Stories April 27

AAPL: 143.79

0.11
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Around two weeks ago, Apple obtained permission to begin testing its self-driving vehicle technology in California. Now, Bloomberg has obtained the first images of the vehicles Apple is using to test its autonomous car technology on the road…

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The best 4K & 5K displays for Mac

Apple Car Stories April 21

AAPL: 142.27

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Last week Apple was granted permission to publicly test self-driving car technology on California roads, and now a new document has surfaced that details Apple’s self-driving car training program for drivers. The new document provides further evidence that Apple is actively working on autonomous driving technology internally.

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Apple Car Stories April 14

AAPL: 141.05

-0.75
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Apple’s car project has gone quiet over the last few months after frequent reports detailed the company’s efforts to develop an electric vehicle. Now there’s a new development via Business Insider: Apple has registered with the state of California to test self-driving vehicles.

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Apple Car Stories March 8

AAPL: 139.00

-0.52
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Last year, Apple invested $1 billion in the Chinese Uber competitor Didi Chuxing, receiving a seat on the company’s board as well. According to a report from Recode, Didi Chuxing is today opening a new artificial intelligence lab right in Apple’s backyard…

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Apple Car Stories December 14, 2016

AAPL: 115.19

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LinkedIn updates suggest that Apple is beefing up its mapping efforts by poaching senior staff from Here – the map technology company which Nokia once hoped to sell to Apple.

Now co-owned by German automotive companies Audi, BMW, and Daimler, Business Insider spotted half a dozen hires over the last few months from Here. Interestingly, the roles appear to be based in Berlin, where Apple does not officially have a base but was once the site of Apple Car rumors …

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