Apple Car | Everything we know about Apple's rumored electric car. Overview Updated September 11, 2018

Apple Car | Everything we know about Apple's rumored electric car.

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108 'Apple Car' stories

February 2015 - September 2018

Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories September 11

Apple now has 70 self-driving vehicles on the road in California, expanding autonomous testing

Apple’s autonomous vehicle program is no secret within the tech industry. While the company has yet to confirm anything, information regarding the project has been leaking consistently over the past several years.

Apple Car Stories September 6

An interesting Apple patent application published today describes how an AI system could help car drivers identify pedestrians and other hazards when driving at night or in poor visibility …

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Apple Car Stories August 31

Apple’s autonomous car project is no secret to anyone following the company closely. Apple uses Lexus SUVs that drive on the streets of Cupertino to do its autonomous testing.

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Apple Car Stories August 15

Apple analyst Ming-Chi Kuo has a good (if imperfect) track-record, but his latest note – in which he predicts that an Apple Car will go on sale sometime in the 2023 to 2025 timeframe – needs to be viewed in rather a different light to his usual ones.

Kuo has excellent supply chain contacts, giving him good insight into Apple’s short- and medium-term plans. Once a product is actually in production, the complexity of Apple’s supply chain means it’s hard to keep secrets.

But even before volume production begins, manufacturing lines need to be set up, molds need to be created, test-runs need to be carried out. So suppliers will be in a position to know a lot about Apple’s medium-term plans, and Kuo’s contacts can begin feeding him solid information …

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Apple Car Stories August 14

Well known Apple analyst Ming-Chi Kuo, who now works for TF International Securities, believes that Apple’s future growth will depend on the release of Apple Car and AR glasses, in addition to the company’s consistently growing services business.

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Apple Car Stories July 10

The United States Federal Bureau of Investigation charged former Apple employee Xiaolang Zhang with stealing trade secrets. Zhang was hired back in December of 2015 by Apple to work on Project Titan, focusing mainly on software and hardware for autonomous vehicles.

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