Apple Car | Everything we know about Apple's rumored electric car. Overview Updated June 26, 2017

Apple Car | Everything we know about Apple's rumored electric car.

See All Apple Car | Everything we know about Apple's rumored electric car. Stories

88 Apple Car | Everything we know about Apple's rumored electric car. stories

February 2015 - June 2017


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories June 26

AAPL: 145.82

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As Google’s Waymo announced a deal with Avis this morning to store and service a fleet of its autonomous vehicles, Apple is reported to be partnering with Hertz as a part of its self-driving vehicle efforts.

The arrangement between Waymo and Avis will be based on vehicle storage and light service while Waymo will retain vehicle ownership. In contrast, Apple’s deal with Hertz will include leasing a small number of Lexus RX450H vehicles, the same model it has been using since the California Department of Motor Vehicles approved Apple to test self-driving technology.

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Apple Car Stories June 13

AAPL: 146.59

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Tim Cook has been a little more open than usual about the open secret that Apple is working on autonomous driving technology, describing it as an ‘incredibly exciting’ field. He did so in an interview with Bloomberg TV that apparently took place on June 5 but was published today.

Cook had previously avoided the question altogether, said vaguely that Apple was ‘exploring’ cars or told people to wait and see what the company had planned. He did, though, express more enthusiasm in this brief interview …

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Apple Car Stories May 11

AAPL: 153.95

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Apple’s interest in cars dates back to at least 2008, when Steve Jobs and ‘father of the iPod’ Tony Fadell discussed the idea. Project Titan appeared to be the company gearing up to finally create an Apple Car, but things seem to have changed since the first reports.

Apple has acknowledged it is exploring the area, but of course declined to say anything specific about its plans. Tim Cook joked about dodging the question back in the spring of 2015, hinted a year later that the company was at an early stage in its deliberations, stating that ‘it’s going to be Christmas Eve for a while.’

The company’s enthusiasm appeared to wane later in the year when it ramped down recruitment before reportedly halting development of a car altogether. But that doesn’t mean Apple has lost interest in cars, and there have been some pointers to the company approaching it from a different angle …

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9to5toys 

Apple Car Stories April 28

AAPL: 143.65

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Bloomberg obtained shots of the first public sighting of Apple's self-driving Lexus
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Earlier this month Apple was granted permission to publicly test a self-driving vehicle on public roads in California, and now the company has reportedly issued a letter requesting changes to autonomous car test policies. Reuters first reported that Apple has formally proposed self-driving car testing policies through a company letter.

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Apple Car Stories April 27

AAPL: 143.79

0.11
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Around two weeks ago, Apple obtained permission to begin testing its self-driving vehicle technology in California. Now, Bloomberg has obtained the first images of the vehicles Apple is using to test its autonomous car technology on the road…

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Apple Car Stories April 21

AAPL: 142.27

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Last week Apple was granted permission to publicly test self-driving car technology on California roads, and now a new document has surfaced that details Apple’s self-driving car training program for drivers. The new document provides further evidence that Apple is actively working on autonomous driving technology internally.

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