Apple Car | Everything we know about Apple's rumored electric car. Overview Updated August 26, 2017

Apple Car | Everything we know about Apple's rumored electric car.

See All Apple Car | Everything we know about Apple's rumored electric car. Stories

92 Apple Car | Everything we know about Apple's rumored electric car. stories

February 2015 - August 2017


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories August 26

AAPL: 159.86

0.59

Images have recently emerged showing new Lexus SUVs being used by Apple that feature an updated array of sensors and cameras on top. While Apple has been using such vehicles for some time now, these new cars seemingly feature a much more elaborate and advanced sensor setup.

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Apple Car Stories August 22

AAPL: 159.78

2.57

A new report this evening about Apple’s secret car efforts, Project Titan, sheds light on what’s been happening with the company’s plans over the last few years, how much it has changed course, and why.

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The best 4K & 5K displays for Mac

Apple Car Stories July 20

AAPL: 150.34

-0.68

Last year, Apple was rumored to be working on an autonomous all-electric car codenamed ‘Project Titan’. The company later confirmed development work on an autonomous driving platform and CEO Tim Cook even referred to it as “a core technology” for the company, but it showed signs of giving up on developing an actual car.

But now Apple is reportedly working on electric car batteries with China’s biggest battery maker. expand full story

Apple Car Stories June 29

AAPL: 143.68

-2.15

Renowned car designer Henrik Fisker is about to officially launch his new electric car company and unveiled its first vehicle, the EMotion, a $130,000 long-range premium sedan.

Ahead of the launch tomorrow, some “great people” at Apple apparently got a preview of the vehicle.  expand full story

Apple Car Stories June 26

AAPL: 145.82

-0.46

As Google’s Waymo announced a deal with Avis this morning to store and service a fleet of its autonomous vehicles, Apple is reported to be partnering with Hertz as a part of its self-driving vehicle efforts.

The arrangement between Waymo and Avis will be based on vehicle storage and light service while Waymo will retain vehicle ownership. In contrast, Apple’s deal with Hertz will include leasing a small number of Lexus RX450H vehicles, the same model it has been using since the California Department of Motor Vehicles approved Apple to test self-driving technology.

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Apple Car Stories June 13

AAPL: 146.59

1.17

Tim Cook has been a little more open than usual about the open secret that Apple is working on autonomous driving technology, describing it as an ‘incredibly exciting’ field. He did so in an interview with Bloomberg TV that apparently took place on June 5 but was published today.

Cook had previously avoided the question altogether, said vaguely that Apple was ‘exploring’ cars or told people to wait and see what the company had planned. He did, though, express more enthusiasm in this brief interview …

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