Apple Car Overview Updated February 26, 2021

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146 'Apple Car' stories

February 2015 - February 2021


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories Yesterday

The Hyundai/Kia Apple Car rumor was once presented as if it were almost a done deal, before later being dismissed – but a Korean report today says some kind of deal is not entirely off the table.

It goes on to hint that a deal might be struck over the Kia electric scooter…

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Apple Car Stories February 19

As we continue to learn more about Apple Car progress, some fresh tidbits have been shared today in a Bloomberg report. Apple is working on the important step of finding a supplier for cutting-edge LiDAR sensors that will be key for the autonomous aspect of the company’s electric vehicle.

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Apple Car Stories February 15

When it comes to possible manufacturing partners for the Apple Car, Nissan was one of the companies suggested in recent reports. This initially seemed a realistic prospect, as the company’s CEO strongly hinted that Nissan would be open to a deal – but a new report says that talks came to nothing.

Indeed, it says that discussions were brief and didn’t even make it to a senior level …

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Apple Car Stories February 10

A new report from Bloomberg today outlines several potential manufacturing partners that Apple could work with for Apple Car production. The report walks through multiple possibilities and speculates on why Apple might pick each company.

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It seems that not a day can go by without another potential Apple Car maker finding itself the subject of speculation, and this time it seems to be Nissan’s turn.

The Japanese carmaker has seen its share price rise despite downgrading its revenue expectations for the current fiscal year …

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Apple Car Stories February 9

Each year, the California Department of Motor Vehicles publishes detailed information from the companies testing self-driving cars in the state. This year’s data has just been made public, and it reveals that Apple completed 18,805 miles of self-driving car testing in California during 2020 — more than double what was reported in 2019.

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