Apple Car Overview Updated January 18, 2021

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132 'Apple Car' stories

February 2015 - January 2021


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories January 18

Even though it looks like we’re still more than several years out until Apple Car might reach the world, excitement is building as we learn more details. Now a graphic designer has created a sharp Apple Car concept that imagines what it would look like with a large 15-inch center console screen like Tesla uses with its Model 3 and Model Y.

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Apple Car Stories January 12

Rumors about Apple Car have become more frequent in recent weeks, and it seems there’s more to come. The Verge reported today that Apple had talks last year with Canoo, a startup focused on electric vehicles and related technologies, to push the development of the long-rumored Apple-branded car.

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Apple Car Stories January 10

More details have emerged about Apple’s alleged interest in working on a self-driving electric car in partnership with Hyundai Motor. A report from local newspaper Korea IT News (via Reuters) today suggests that Hyundai and Apple plan to sign a partnership deal by March of this year.

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Apple Car Stories January 7

As we’ve been hearing more rumors about the “Apple Car” in recent weeks, it seems that Apple is indeed in talks with automakers to produce its first electric car. Following a report from the Korean website Hankyung, Hyundai confirmed that it’s having early discussions with Apple about producing its new car.

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A new report from Bloomberg today offers new details on Apple’s ongoing efforts to build a self-driving electric car. According to the report, Apple has a “small team” working on Apple Car, but a release is likely at least five to seven years away. The Apple Car team has also added even more former Tesla executives, the report says.

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Apple Car Stories December 27, 2020

The rumors about Apple making its own EV shot back onto the scene last week with a report from Reuters about production possibly starting by 2024. Sources have said that Apple has a breakthrough monocell battery in the works and more. However, reliable Apple analyst Ming-Chi Kuo is out with a special note on Apple Car that says the market is “too bullish about Apple Car” and that 2025 would be the very earliest we could see the vehicle launch and says realistically, 2028 or later is possible.

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