Apple Car | Everything we know about Apple's rumored electric car. Overview Updated December 14, 2016

Apple Car | Everything we know about Apple's rumored electric car.

See All Apple Car | Everything we know about Apple's rumored electric car. Stories

80 Apple Car | Everything we know about Apple's rumored electric car. stories

February 2015 - December 2016


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories December 14, 2016

AAPL: 115.19

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LinkedIn updates suggest that Apple is beefing up its mapping efforts by poaching senior staff from Here – the map technology company which Nokia once hoped to sell to Apple.

Now co-owned by German automotive companies Audi, BMW, and Daimler, Business Insider spotted half a dozen hires over the last few months from Here. Interestingly, the roles appear to be based in Berlin, where Apple does not officially have a base but was once the site of Apple Car rumors …

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Apple Car Stories December 3, 2016

AAPL: 109.90

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Apple’s car plans have long been kept under wrap by the company itself, but a new regulatory filing shows it publicly address the industry for the time. In a letter to the U.S. National Highway Traffic Safety Administration (NHTSA) uncovered by VentureBeat, Apple urges the government not to restrict testing of self-driving vehicles…

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Apple Car Stories November 22, 2016

AAPL: 111.80

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Apple has recently signed a deal with Indian ride-sharing service Ola that will see Apple Music become available in some of the service’s cars The Los Angeles Times first reported on the partnership, explaining that Apple Music will come to some cars as part of a platform known as “Ola Play.”

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Apple Car Stories November 21, 2016

AAPL: 111.73

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Apple Car Stories November 2, 2016

AAPL: 111.59

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A rather speculative KGI note suggests that Apple’s focus on augmented reality (AR) instead of virtual reality (VR) will give the company a 3-5 year lead on the rest of the industry when it launches its first products. The report also suggests that Apple could use augmented reality as part of an autonomous driving system.

All of Apple’s past successes were related to human-machine interfaces, such as mouse for Mac, click wheel for iPod, and multi-touch for iPhone and iPad. Assuming Apple successfully develops AR, we predict the firm will enjoy the following competitive advantages: (1) redefining existing key products and leading competitors by three to five years. For instance, this could happen for iPhone, iPad and Mac; (2) eliminating obstacles of Apple Watch and Apple TV by offering an innovative user experience; and (3) entering new business fields, such as autonomous driving system.

KGI’s Ming-Chi Kuo doesn’t, though, expect Apple to launch its first AR product any time soon …

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Apple Car Stories October 17, 2016

AAPL: 117.55

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Apple has reportedly changed its near-term plans for the Project Titan electric car project, moving away from the development of a vehicle for the time being. After Bob Mansfield took the helm in July, Apple changed its outlook for the team according to Bloomberg.

Hundreds of employees have been let go or re-assigned with the remaining members focusing on development of a self-driving autonomous car platform. In the future, Apple may return to developing its own vehicle or could partner with an existing car manufacturer. Apparently, executives have set a late 2017 deadline for the team to “prove the feasibility” of the autonomous driving system. Reports about the project shifting gears towards the software stack first surfaced in July.

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