Apple Car | Everything we know about Apple's rumored electric car. Overview Updated February 21, 2019

Apple Car | Everything we know about Apple's rumored electric car.

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116 'Apple Car' stories

February 2015 - February 2019


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories Yesterday

A rumor today from German publication Manager Magazin, shares some alleged details about a shift in Apple’s Project Titan. While Apple’s car efforts were originally expected to include the company manufacturing its own vehicle, it reportedly later changed course to just focusing on developing autonomous vehicle software. However, today’s rumor suggests that Apple is working on its own electric van.

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Apple Car Stories February 13

Phil Schiller spotted at Audi e-tron event in Spain

Apple SVP of Worldwide Marketing Phil Schiller was spotted at an Audi event in Marbella, Spain. Though it’s unlikely he’s attending for any official business, the photos and video are sure to spark discussion nonetheless.

Apple Car Stories February 11

Apple patent application outlines vehicle unlock system with biometric authentication

A patent application filing by Apple demonstrates a system where a vehicle can be unlocked via mobile biometric authentication, perhaps opening the door (literally) for Face ID to one day secure our cars. Entitled “System and Method for Vehicle Authorization”, the patent was only published last Friday, however, it was filed over two years ago in February 2017.

Apple Car Stories January 30

Apple’s car project has been in the works for number of years now. Despite this, specific details regarding the vehicle/vehicle system are fairly sparse. Now, a second employee has been accused of stealing trade secret relating to the project.

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Apple Car Stories December 17, 2018

Apple poaches senior designer Andrew Kim from Tesla, possibly for car or AR project

Apple has recently picked up one of Tesla’s senior designers, Andrew Kim. After spending two years at the automaker working on design for many Tesla vehicles, even unreleased models, Kim is now continuing his design work on undisclosed projects at Apple.

Apple Car Stories October 23, 2018

Apple has today filed a patent for a set of intriguing new autonomous vehicle features called “Peloton.” The filing describes the ability for multiple self-driving cars to share battery capacity via a “connector arm,” dynamically adjust positions, increase efficiency, and more.

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