Apple Car | Everything we know about Apple's rumored electric car. Overview Updated March 20, 2018

Apple Car | Everything we know about Apple's rumored electric car.

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97 'Apple Car' stories

February 2015 - March 2018


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories March 20

Apple doesn’t appear to be slowing down on its mysterious self-driving car technology testing. As noted in a new report on Uber’s fatal accident involving an autonomous vehicle, the Financial Times includes new data on how many self-driving cars Apple may be testing in California.

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Apple Car Stories January 25

Apple has dramatically increased the number of self driving vehicles it is testing, Bloomberg reports. The company first received approval from state officials last spring to test three self driving cars on the road, but new inquiries to the California DMW show Apple has since expanded its test fleet to 27 vehicles total.

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Apple Car Stories December 9, 2017

Apple’s machine learning efforts have been highlighted in the past, but the company’s artificial intelligence director dove deeper during a speech this week. As outlined by Wired, Ruslan Salakhutdinov took the stage to offer a closer look at how Apple is using machine learning…

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Apple Car Stories November 28, 2017

Rumors that Apple plans to develop and market a self-driving vehicle may have gone cold, but CEO Tim Cook has publicly acknowledged that the company is working on a ‘large project’ around autonomous systems.

The latest detail in the story comes via Jalopnik which reports that Apple may have leased Chrysler’s old proving grounds which could be used for testing autonomous cars.

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Apple Car Stories August 26, 2017

Images have recently emerged showing new Lexus SUVs being used by Apple that feature an updated array of sensors and cameras on top. While Apple has been using such vehicles for some time now, these new cars seemingly feature a much more elaborate and advanced sensor setup.

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Apple Car Stories August 22, 2017

A new report this evening about Apple’s secret car efforts, Project Titan, sheds light on what’s been happening with the company’s plans over the last few years, how much it has changed course, and why.

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