Apple Car | Everything we know about Apple's rumored electric car. Overview Updated September 6, 2019

Apple Car | Everything we know about Apple's rumored electric car.

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121 'Apple Car' stories

February 2015 - September 2019


Rumors of Apple’s electric car initiative began back in early 2015 when a report claimed Apple had been considering the effort for quite some time. Steve Jobs himself admitted to considering building a car in 2008, but put the plans on hold to focus on development of the iPhone.

Over the past year and a half, however, it’s become more clear that Apple is indeed working on a car of some sorts under the “Project Titan” moniker. Tesla CEO Elon Musk even stated that it’s an “open secret” Apple is building an electric car. At one point it was rumored that Apple was interested in purchasing Tesla, but that report was never confirmed.

Musk’s comments came following an intense poaching war between Apple and Tesla, with both companies poaching employees from the other. Musk, however, referred to Apple as the “Tesla graveyard.” 

In addition to hiring employees from Tesla, Apple has also hired employees and executives from Fiat, Mercedes, Ford, and more. The head of Mercedes-Benz, however, doesn’t seem too worried about Apple’s car plans, likening the idea to a car manufacturer building a smartphone.

We detailed the start of Apple’s Project Titan team at the link below. The team is now said to consist of around 600 people.

Apple is believed to be operating Project Titan under a shell company called SixtyEight Research in Sunnyvale California. Apple has purchased a variety of real estate property in the area, much of which fits the bill for building a car.

Apple was initially reportedly aiming to release its own electric car by 2020, but a more recent report claims that the launch date has been pushed into 2021. The date could potentially have been affected by the departure of Steve Zadesky who was leading the project.

Not much is known about the design of the Apple Car, though a variety of renders have emerged, all of which are purely imaginative and based on nothing but speculation. The car is said to be electric, though its autonomous capabilities are unclear at this point.

As we inch closer to the reported 2021 release, we should expect for more details concerning the Apple Car to emerge.

Apple Car Stories September 6

Apple autonomous car spotted with new sensors, possibly all-camera, no LiDAR

While the purpose and future of Apple’s autonomous car project is uncertain, the company clearly still has an interest in the technology. What appears to be an Apple self-driving car has been spotted, with an interesting new sensor array…

Apple Car Stories August 8

Apple is continuing to grow its fleet self-driving car test drivers in California. According to new data from the California DMV, Apple now has a total of 69 self-driving cars and 143 certified drivers on the road.

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Apple Car Stories July 22

Apple has made a notable hire this month with a storied career in the automative industry. As first reported by Bloomberg, Steve MacManus has joined Apple as a “Senior Director” working out of Apple Park in Cupertino.

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Apple Car Stories April 24

Throughout the course of 2018, Apple’s filings with the California DMV showed a steady increase in the number of self-driving cars it had on the road. This month, however, Apple has reported its first ever drop in autonomous cars.

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Apple Car Stories April 17

According to Reuters, Apple is in talks with several suppliers of LIDAR sensors, intended to be used in the Apple Car self driving project. Whilst it is still unclear if Apple intends to release an actual car, the company is clearly invested in developing the software and hardware components for autonomous vehicles.

Apple reportedly wants suppliers to make lidar sensors that are ‘cheaper, smaller, and more easily mass produced’ than what is currently available. Reuters also says that Apple is designing its own lidar array whilst evaluating offerings from third-parties.

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Apple Car Stories February 21

A rumor today from German publication Manager Magazin, shares some alleged details about a shift in Apple’s Project Titan. While Apple’s car efforts were originally expected to include the company manufacturing its own vehicle, it reportedly later changed course to just focusing on developing autonomous vehicle software. However, today’s rumor suggests that Apple is working on its own electric van.

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