Project Titan Stories September 29

Apple is continuing to slowly expand its autonomous vehicle testing program in California. According to new data published by the California Department of Motor Vehicles, Apple now has 15 new drivers registered to its crew. The number of self-driving vehicles, however, remains the same at 69 vehicles.

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Project Titan Stories September 28

When will Apple unveil its car? That’s the question customers have been asking for years. With executives leaving Project Titan and Apple having to rearrange the team over and over, analyst Ming-Chi Kuo said the company has set a date to rearrange its car team yet again.

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Project Titan Stories September 3

Apple Car is, at least, a few years away from being introduced. While Project Titan is surrounded by controversies, top executives leaving, and complete turnovers on what the Apple Car will ultimately be, a survey indicated that US customers are more interested in buying a car from the Cupertino company rather than buying a new Ford or Tesla.

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Project Titan Stories July 25

The Apple Car – or Project Titan – is full of comings and goings. While previous reports show the company is struggling to find a direction in the automobile industry, a report highlights how Apple is pushing to enter this business in the past 20 years.

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Project Titan Stories March 30

Apple is continuing to slowly expand its autonomous vehicle testing program in California. According to new data published by the California Department of Motor Vehicles, Apple now has 10 new drivers registered to its crew. The number of self-driving vehicles, however, remains the same at 69 vehicles.

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Project Titan Stories October 22, 2021

This past summer we learned that Apple was in talks with China’s CATL and BYD to supply battery packs for its electric vehicle. But now it appears the negotiations have stalled as Apple allegedly wants the batteries to be made in the US as well as an exclusive manufacturing operation.

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Project Titan Stories October 4, 2021

Apple posted a new job opening over the weekend aimed to bolster its autonomous, electric vehicle efforts. Work on Apple Car has seen some challenges recently with the company losing its Project Titan VP, Doug Field. However, the work continues on as Apple looks for a Radar Test Engineer.

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Project Titan Stories September 3, 2021

Apple Car rumors have really heated up this year with a variety of predictions pointing to production possibly starting as soon as 2024 for an actual vehicle. And amid Apple working to step into a whole new industry, the company has hired two more veteran engineers, this time from Mercedes.

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Project Titan Stories January 7, 2021

As we’ve been hearing more rumors about the “Apple Car” in recent weeks, it seems that Apple is indeed in talks with automakers to produce its first electric car. Following a report from the Korean website Hankyung, Hyundai confirmed that it’s having early discussions with Apple about producing its new car.

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A new report from Bloomberg today offers new details on Apple’s ongoing efforts to build a self-driving electric car. According to the report, Apple has a “small team” working on Apple Car, but a release is likely at least five to seven years away. The Apple Car team has also added even more former Tesla executives, the report says.

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Project Titan Stories December 9, 2020

A sketchy report from Digitimes today claims that Apple is trudging ahead with work on its self-driving car project. The report says that Apple is working with TSMC on self-driving chips and exploring the possibility of some sort of factories in the United States.

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Project Titan Stories December 8, 2020

A new report from Bloomberg today details that Apple has shifted the leadership of its self-driving car project to John Giannandrea, its senior vice president of machine learning and AI strategy. According to the report, “hundreds of engineers” from Project Titan have shifted to the artificial intelligence and machine learning group.

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Project Titan Stories July 22, 2019

Apple has made a notable hire this month with a storied career in the automative industry. As first reported by Bloomberg, Steve MacManus has joined Apple as a “Senior Director” working out of Apple Park in Cupertino.

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Project Titan Stories June 25, 2019

Update: Apple has confirmed to Axios that it has acquired Drive.ai. In the process, it has hired dozens of self-driving engineers, most of which will work on engineering and product design.

According to a new report from the San Francisco Chronicle, Apple has hired a “handful” of hardware and software engineers from self-driving car startup Drive.ai – which is planning to close its doors later this week.

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Project Titan Stories June 6, 2019

An unconfirmed report of Apple buying Drive.ai suggests the Cupertino company may be primarily interested in acquiring engineers from the self-driving startup.

However, a statement by Apple suggests that the deal is not certain …

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Project Titan Stories April 24, 2019

Throughout the course of 2018, Apple’s filings with the California DMV showed a steady increase in the number of self-driving cars it had on the road. This month, however, Apple has reported its first ever drop in autonomous cars.

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Project Titan Stories April 17, 2019

According to Reuters, Apple is in talks with several suppliers of LIDAR sensors, intended to be used in the Apple Car self driving project. Whilst it is still unclear if Apple intends to release an actual car, the company is clearly invested in developing the software and hardware components for autonomous vehicles.

Apple reportedly wants suppliers to make lidar sensors that are ‘cheaper, smaller, and more easily mass produced’ than what is currently available. Reuters also says that Apple is designing its own lidar array whilst evaluating offerings from third-parties.

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Project Titan Stories February 27, 2019

Earlier this year, it was reported that Apple had dismissed over 200 staff members from its Project Titan self-driving vehicle department. Now, in a new filing with the California Employment Development Department, Apple has offered more detail on those layoffs.

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Project Titan Stories February 21, 2019

A rumor today from German publication Manager Magazin, shares some alleged details about a shift in Apple’s Project Titan. While Apple’s car efforts were originally expected to include the company manufacturing its own vehicle, it reportedly later changed course to just focusing on developing autonomous vehicle software. However, today’s rumor suggests that Apple is working on its own electric van.

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Project Titan Stories February 20, 2019

Following the release of self-driving car disengagement statistics earlier this month, Apple today has released a brief whitepaper about its self-driving car efforts. The company specifically focuses on its “approach to automated driving system safety.”

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Project Titan Stories February 12, 2019

The California DMV today briefly published self-driving car disengagement reports for the period of December 2017 to November 2018. While the data has since been pulled (and will be republished later this week), The Last Driver License Holder was able to summarize all of the information, including Apple self-driving numbers.

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Project Titan Stories February 4, 2019

We learned last week that a second Apple employee has been accused of stealing trade secrets from the company’s Project Titan research into self-driving car technology. The FBI was called in, and the criminal complaint now filed by the FBI reveal some of the steps Apple takes to protect product development secrets …

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Project Titan Stories January 30, 2019

Apple’s car project has been in the works for number of years now. Despite this, specific details regarding the vehicle/vehicle system are fairly sparse. Now, a second employee has been accused of stealing trade secret relating to the project.

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Project Titan Stories December 17, 2018

Apple poaches senior designer Andrew Kim from Tesla, possibly for car or AR project

Apple has recently picked up one of Tesla’s senior designers, Andrew Kim. After spending two years at the automaker working on design for many Tesla vehicles, even unreleased models, Kim is now continuing his design work on undisclosed projects at Apple.

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