Project Titan Stories Today

AAPL: 160.32

-0.15

MacCallister Higgins, the co-founder of autonomous taxi company Voyage shared a tweet about Apple’s roof array on its Project Titan vehicles. Higgins breaks down what’s unique about Apple’s approach, which may also hint at the possibility for Apple to offer an autonomous vehicle aftermarket add-on.

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Project Titan Stories August 30

AAPL: 163.35

0.44
A Tesla-style concept of the Apple Car from CarWow
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According to a new report out from Bloomberg today, multiple engineers who had been working on Apple’s car project have left for automotive startup Zoox. The Project Titan employees have made their departure from Apple as the company scales back its autonomous vehicle program.

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Project Titan Stories August 22

AAPL: 159.78

2.57

A new report this evening about Apple’s secret car efforts, Project Titan, sheds light on what’s been happening with the company’s plans over the last few years, how much it has changed course, and why.

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Project Titan Stories June 26

AAPL: 145.82

-0.46

As Google’s Waymo announced a deal with Avis this morning to store and service a fleet of its autonomous vehicles, Apple is reported to be partnering with Hertz as a part of its self-driving vehicle efforts.

The arrangement between Waymo and Avis will be based on vehicle storage and light service while Waymo will retain vehicle ownership. In contrast, Apple’s deal with Hertz will include leasing a small number of Lexus RX450H vehicles, the same model it has been using since the California Department of Motor Vehicles approved Apple to test self-driving technology.

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Project Titan Stories April 20

AAPL: 142.44

1.76

Apple CEO Tim Cook has penned a short piece on Didi Chuxing president Jean Liu for Time’s 100 Most Influential People feature, and in it he shares his vision for the company in which Apple invested $1 billion last year.

Cook first explained Apple’s investment in the Chinese Uber competitor as “a chance to learn more about certain segments of the China market” among other strategic reasons, and in his latest piece Cook describes the potential for Didi Chuxing to help solve every commuter’s nightmare:

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Project Titan Stories April 14

AAPL: 141.05

-0.75

Apple’s car project has gone quiet over the last few months after frequent reports detailed the company’s efforts to develop an electric vehicle. Now there’s a new development via Business Insider: Apple has registered with the state of California to test self-driving vehicles.

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