Beats Electronics Overview Updated December 10, 2019

Beats Electronics

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200 'Beats' stories

January 2014 - December 2019


Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Beats Stories December 10, 2019

Apple is developing a new version of its popular Powerbeats earbuds with support for Hey Siri. Evidence found within iOS 13.3, which was released to the public today, indicates that “Powerbeats4” are likely coming soon.

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Beats Stories October 28, 2019

Beats Solo Pro is the the biggest upgrade to the Solo line of on-ear headphones since Apple bought Beats five years ago. While the evolved $299 ‘Pro’ version carries a $100 premium over Solo3 Wireless, Solo Pro includes active noise cancellation found in Beats Studio3 Wireless for $50 less.

Other new features include Transparency for hearing ambient noise through the headphones, controlling power by folding each side, and Apple’s new H1 wireless chip that first debuted with second-gen AirPods.

The new Beats Solo Pro on-ear headphones look better on paper than Studio in terms of features and value, but one size may not fit all sonically and physically. If you’re in the market for either model, the feature differences are worth a closer look.

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Beats Stories October 15, 2019

Beats is out with the first major redesign of its Solo on-ear headphones since being bought by Apple in 2014. The all-new Solo Pro headphones blend Beats Studio active noise cancellation with Powerbeats Pro and AirPods features like ‘Hey Siri’, auto-power, and more. Solo Pro is also the first Beats headphone to introduce a new ambient noise feature called Transparency.

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Beats Stories August 19, 2019

The wait is almost over if you’ve been holding out for Powerbeats Pro to launch in any color but black. Powerbeats Pro will be sold in three new colors starting next week.

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Beats Stories July 29, 2019

Apple upgraded AirPods earlier this year with a brand new H1 chip that quickly found its way inside the impressive Powerbeats Pro earphones from Beats. Apple’s H1 chip delivers faster device switching and lower latency for wireless headphones.

Beats currently uses Apple’s older W1 chip from the original AirPods inside Solo and Studio headphones. Both models are prime candidates for the “Pro” upgrade with Apple’s H1 chip and potentially even bigger changes. Which pair of headphones should Beats update first and what might we expect from such an upgrade?

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Beats Stories June 24, 2019

After a few notable marketing leadership departures, Beats has announced its new CMO pick: Chris Thorne. The new top marketer at Beats joins the Apple-owned headphones company with experience from EA, The Honest Company, and Forward. The company highlights that the new CMO joins after the major launch of its new Powerbeats Pro wireless earphones.

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