Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.
Beats Stories August 19
Beats Stories July 29
Apple upgraded AirPods earlier this year with a brand new H1 chip that quickly found its way inside the impressive Powerbeats Pro earphones from Beats. Apple’s H1 chip delivers faster device switching and lower latency for wireless headphones.
Beats currently uses Apple’s older W1 chip from the original AirPods inside Solo and Studio headphones. Both models are prime candidates for the “Pro” upgrade with Apple’s H1 chip and potentially even bigger changes. Which pair of headphones should Beats update first and what might we expect from such an upgrade?
Beats Stories June 24
After a few notable marketing leadership departures, Beats has announced its new CMO pick: Chris Thorne. The new top marketer at Beats joins the Apple-owned headphones company with experience from EA, The Honest Company, and Forward. The company highlights that the new CMO joins after the major launch of its new Powerbeats Pro wireless earphones.
Beats Stories June 10
Beats debuts punchy Solo 3 Wireless ‘Club Collection’ in collaboration with fashion and beauty show NAYVA
Apple has unveiled a new bold lineup of its Beats Solo 3 Wireless headphones today with the Club Collection. The new options are arriving along with a partnership with the fashion and beauty show NAYVA which will use the headphones as inspiration in an upcoming episode.
Beats Stories May 29
Powerbeats Pro UK, French and German pre-orders begin on Friday. Although Apple’s local websites only say ‘coming soon,’ the Beats websites for the three countries have been updated to say that the in-ear headphones will be available for pre-order in May.
A promotional video gets more specific …
Beats Stories May 10
Maybe it’s just the endorphins talking, but words like ‘epic’, ‘thunderous’, and ‘invincible’ come to mind when running with Powerbeats Pro. The first-ever totally wireless Beats earphones are a mega upgrade over Powerbeats3 Wireless, and not just because they pack the best features of second-gen AirPods in a versatile, sporty package. Beats has arguably created the best fitness earphones on the market with Powerbeats Pro.