Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.
Beats Stories January 26
Apple teams up with fragment design for special edition monochromatic Powerbeats Pro
Apple has collaborated with revered artist and designer Hiroshi Fujiwara and his company fragment design on new pair of special edition Powerbeats Pro. This version comes with a minimal, monochromatic design on the black Powerbeats Pro.
Beats Stories January 20
Last October, Beats expanded its lineup of wireless earbuds with the new $49 Beats Flex. Packing Apple’s W1 chip for seamless connectivity to Apple devices, the Beats Flex have proven to be a popular choice for budget shoppers. Today, Beats is further expanding the Flex lineup with two new color options: Flame Blue and Smoke Gray.
Beats Stories November 19, 2020
Beats introduced last month the new Beats Flex headphones replacing BeatsX as the cheapest headphones sold under the Beats brand — which belongs to Apple. The company is today launching a new advertising campaign to promote its new headphones while also sharing messages against racial inequality.
Beats Stories November 17, 2020
Beats is out with a new variant of its popular Powerbeats headphones today in an all-new glow-in-the-dark design. The new Powerbeats were designed in collaboration with the lifestyle brand AMBUSH, making this release the first official collaboration between AMBUSH and Beats, and the first glow-in-the-dark Beats product.
Beats Stories November 12, 2020
Apple’s Beats brand debuts new star-studded ‘You Love Me’ short film on Apple Music
Apple’s Beats brand has launched a new campaign and short film today, the goal of which it says is to celebrate Black joy and resilience. At the heart of the new campaign is a short film called “You Love Me,” which is available on Apple Music and YouTube starting today.
Beats Stories October 20, 2020
In the age of $1,000 iPhones and $250 AirPods, Beats Flex wireless headphones for $49 almost sound too good to be true. In reality, they’re actually improved versions of BeatsX headphones that were priced at $150 three years ago. Here’s what you need to know about Beats Flex, the latest headphones to use Apple’s wireless chip technology.