Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.
Beats Stories July 24
Koss, the US company which created the first-ever high-fidelity stereo headphones, is suing Apple, accusing the AirPods maker of infringing five patents on wireless headphones. The claim is made against both AirPods and Beats wireless headphones.
Much of the court filing reads like an extended ad for the company’s achievements, and the specific claims suggest that the company is making a rather ambitious play …
Beats Stories July 22
Apple faces yet another antitrust investigation, this time including Beats
Apple is today facing yet another antitrust investigation, to add to the already lengthy list. This time it’s to determine whether Apple and Amazon engaged in price-fixing over both Apple products and Beats headphones …
Beats Stories June 25
Apple leads Bose and Sony in preferred brands for wireless in-ear headphones
Beats Stories June 13
Apple offering special discounts on Powerbeats Pro and Beats Solo Pro
Apple is running a special promotion on some Beats headphones right now, offering rare but notable discounts on Powerbeats Pro, Beats Solo Pro and fourth-gen Powerbeats. This is not the first time Apple has done special discounting on its Beats line, but it isn’t exactly common and the price reductions are significant.
Beats Stories May 29
New to Powerbeats Pro or planning to buy the new totally wireless Beats? The newest Beats earphones are all-new, delivering Apple AirPods features and improvements to original Beats Powerbeats design. Read on to learn how to master the brand new Powerbeats Pro totally wireless earphones.
Beats Stories April 17
Longtime Apple Veteran and now VP of Apple Music, Oliver Schusser is going to become the new head of Beats starting next month. He’ll continue on as the VP of Apple Music and the company’s international content division as well, as Apple says it “remains committed to the Beats brand.”