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Beats Electronics

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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Beats debuts two new colors for its best-selling Beats Pill speaker

Apple’s Beats brand brought the iconic Beats Pill back from the dead last summer. Now, the company is refreshing the lineup with two new colors for Beats Pill shoppers: Navy Blue and Blush Pink.

Another interesting tidbit from today’s announcement from Beats is that the new Beats Pill is its best-selling speaker. The company says that Beats sold more Beats Pill (2024) units in the first nine months since launch compared to all past Beats Pill launches.

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