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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

AirPods Pro 2 and Beats Studio Pro: two great options for Black Friday 2024

AirPods Pro 2 and Beats Studio Pro

Black Friday 2024 is here, and it’s a great time to buy new gadgets like headphones, which are indispensable for many people. And if you’re considering buying new headphones or earbuds this Black Friday, there are two great options with special discounts: AirPods Pro 2 and Beats Studio Pro.

Our friends over at 9to5Toys have all the latest details on the best Black Friday deals.

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Here’s a look at the new Powerbeats Pro 2 with built-in heart-rate sensor

Powerbeats Pro 2

As we previously reported, iOS 18.0 RC – which has just been released to developers – revealed details about a new heart-rate sensor that Apple has been developing for its earbuds. Our sources revealed that Apple plans to bring it not only to AirPods Pro, but also to Powerbeats Pro. And iOS 18.0 RC also gives us a better look at Powerbeats Pro 2.

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iOS 18 RC confirms that Apple has been testing new health sensors in its wireless earbuds

AirPods Pro 2 - Apple audio products | wireless earbuds

With the launch of iOS 18 RC on Monday, 9to5Mac has found evidence to confirm that Apple has indeed been testing new health sensors in its wireless earbuds. Code corroborates rumors about a new generation of AirPods Pro coming next year with such sensors. 9to5Mac has also obtained more exclusive details from our sources.

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Verdy launches limited edition ‘Vear Toy’ bear that holds the new Beats Pill

Verdy launches limited edition Vear Toy that holds the Beats Pill

Apple recently relaunched the Beats Pill wireless speaker with a lot of improvements compared to the original model, and the company has been using the iconic Beats Pill Dudes characters to promote the speaker. Unfortunately, the Dude-shaped holders have remained in the past, but Japanese artist Verdy is launching his own toy bear that can hold the new Beats Pill.

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Updating AirPods firmware should be as easy as updating Beats devices on Android

Apple on Wednesday released a firmware update for the Beats Studio Pro headphones, introduced last year, with audio sharing. Of course, many users want to try out the new feature as soon as possible, but updating the firmware of Beats headphones or even AirPods from an iOS device is something really obscure. On Android, on the other hand, this process is much easier.

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Beats Solo Buds have everything I expect Apple to bring to AirPods 4

Beats Solo Buds vs AirPods 2

Apple is rumored to be introducing new models of AirPods later this year. More specifically, the company is expected to announce two new versions of the AirPods 4 that will replace both AirPods 2 and AirPods 3. Although many details about these new AirPods remain uncertain, I really want to see something inspired by the recently introduced Beats Solo Buds.

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Hands-on: The Beats Pill is back and better than ever

Following the recent launches of the Solo Buds and Solo 4, Beats is back with one more thing. This time, it’s the return of the iconic Beats Pill wireless speaker. The new Beats Pill retains the iconic pill-shaped design and packs a few interesting surprises inside that make it worth the wait.

Head below for all of the details on the new Beats Pill, plus some first impressions from my first week with it. It’s available to order today for $149.99, a substantial price cut compared to its 2015 predecessor.

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Review: Beats Solo Buds set the standard with 18-hour battery life, a compact design, and low price

Ever since they were announced in April, I’ve been eager to get my hands on the new Beats Solo Buds. With 18 hours of battery life and a $79 price tag, they are one of the most intriguing new products from Beats in a long time.

Beats Solo Buds officially hit store shelves today, and I’ve been using them for the past few days. Let’s dive into some hands-on impressions.

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Apple’s 2024 Beats Pill specs: louder sound, 24 hour battery, Find My, IP67

Apple is preparing to launch its second Beats Pill product since acquiring the audio brand nearly a decade ago. After being bought by Apple in 2014, Beats introduced the Beats Pill+ that sold from 2015 to 2020. While it was discontinued without a replacement in sight, the forthcoming Beats Pill has been showing up everywhere from celebrity sightings to regulatory listings.

Seeing the unreleased Beats Pill is an effective tease, but it doesn’t tell us what’s different this time around aside from an apparent integrated lanyard for toting it. However, 9to5Mac has learned through sources what features and specifications will accompany the new Beats Pill Bluetooth speaker when it officially launches.

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