Beats Electronics Overview Updated July 24, 2020

Beats Electronics

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208 'Beats' stories

January 2014 - July 2020


Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Beats Stories July 24

Koss, the US company which created the first-ever high-fidelity stereo headphones, is suing Apple, accusing the AirPods maker of infringing five patents on wireless headphones. The claim is made against both AirPods and Beats wireless headphones.

Much of the court filing reads like an extended ad for the company’s achievements, and the specific claims suggest that the company is making a rather ambitious play …

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Beats Stories July 22

Apple faces yet another antitrust investigation, this time including Beats

Apple is today facing yet another antitrust investigation, to add to the already lengthy list. This time it’s to determine whether Apple and Amazon engaged in price-fixing over both Apple products and Beats headphones …

Beats Stories June 25

Apple leads Bose and Sony in preferred brands for wireless in-ear headphones

A survey of headphone purchase intentions among UK consumers found that Apple is the preferred brand when it comes to true wireless in-ear headphones, with Bose and Sony both ahead of Beats …

Beats Stories June 13

Apple offering special discounts on Powerbeats Pro and Beats Solo Pro

Apple is running a special promotion on some Beats headphones right now, offering rare but notable discounts on Powerbeats Pro, Beats Solo Pro and fourth-gen Powerbeats. This is not the first time Apple has done special discounting on its Beats line, but it isn’t exactly common and the price reductions are significant.

Beats Stories May 29

New to Powerbeats Pro or planning to buy the new totally wireless Beats? The newest Beats earphones are all-new, delivering Apple AirPods features and improvements to original Beats Powerbeats design. Read on to learn how to master the brand new Powerbeats Pro totally wireless earphones.

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Beats Stories April 17

Longtime Apple Veteran and now VP of Apple Music, Oliver Schusser is going to become the new head of Beats starting next month. He’ll continue on as the VP of Apple Music and the company’s international content division as well, as Apple says it “remains committed to the Beats brand.”

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