Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.
Beats Stories April 17
Longtime Apple Veteran and now VP of Apple Music, Oliver Schusser is going to become the new head of Beats starting next month. He’ll continue on as the VP of Apple Music and the company’s international content division as well, as Apple says it “remains committed to the Beats brand.”
Beats Stories April 7
Six years ago Apple dropped $3 billion on its largest acquisition ever to acquire Beats Electronics. Music mogul Jimmy Iovine and hip-hop legend Dr. Dre built the consumer electronics brand into a household name, and Beats-branded headphones were flying off the shelves.
Apple could tell. It sold Beats headphones and speakers in Apple Stores so the success of Beats was no secret. Beats also had a months-old streaming music service that Apple used to build Apple Music, but it’s clear in retrospect that Apple also saw continued value in Beats as a hardware brand.
That’s why it may come as a surprise to see reports that Apple plans to phase out the Beats brand in the future.
9to5Mac can report that this is not a strategy that Apple plans to pursue. The strategy is not one that should be viewed as being on the table for Apple, 9to5Mac has learned.
Beats Stories March 16
‘Powerbeats4’ wireless earphones from Beats have been popping up all over the internet and even in retail stores over the last few days. Today Apple’s Beats brand is making it official: the all-new Powerbeats wireless earphones are replacing Powerbeats3 Wireless for a fraction of the price.
The new Powerbeats earphones are heavily inspired by the totally wireless Powerbeats Pro earphones (reviewed). They also use the same chip as Apple’s second-gen AirPods and newly released AirPods Pro earphones.
Here’s what you need to know about the all-new Powerbeats wireless earphones now that they’re officially announced:
Beats Stories March 9
The successor to Apple Powerbeats3 are almost here. After hitting the FCC last week, 9to5Mac has obtained videos of the new headphones and the website WinFuture has reported specs and shared marketing photos of the upcoming product.
The new Powerbeats 4 feature a slightly sleeker design, which should be more comfortable on the ear, and boast up to 15 hours of battery life according to WinFuture’s source. See the pairing animations for the new headphones after the jump …
Beats Stories December 10, 2019
Beats Stories October 28, 2019
Beats Solo Pro is the the biggest upgrade to the Solo line of on-ear headphones since Apple bought Beats five years ago. While the evolved $299 ‘Pro’ version carries a $100 premium over Solo3 Wireless, Solo Pro includes active noise cancellation found in Beats Studio3 Wireless for $50 less.
Other new features include Transparency for hearing ambient noise through the headphones, controlling power by folding each side, and Apple’s new H1 wireless chip that first debuted with second-gen AirPods.
The new Beats Solo Pro on-ear headphones look better on paper than Studio in terms of features and value, but one size may not fit all sonically and physically. If you’re in the market for either model, the feature differences are worth a closer look.