Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.
Beats Electronics Overview Updated January 10, 2022
234 'Beats' stories
January 2014 - January 2022
Beats Stories January 10
Apple appears to have officially discontinued the Beats Pill+ portable Bluetooth speaker that was first announced in 2015. The speaker was actually the first totally new product to come from Apple under the Beats brand following its $3 billion acquisition of the company in 2014. The product has now been discontinued without a clear replacement.
Beats Stories November 16, 2021
Beats announced this week a new special edition of its Beats Flex earbuds in partnership with Japanese musician and designer Hiroshi Fujiwara and fashion retailer SSENSE. Based on the same hardware as the original Beats Flex, the special edition features a “minimalist, tonal black design.”
Beats Stories November 1, 2021
The Beats Fit Pro are now official, marking the latest expansion of the Beats lineup, which is growing increasingly versatile and increasingly impressive. The Beats Fit Pro come following the introduction of the Beats Studio Buds over the summer and Apple’s own announcement of the AirPods 3 last month.
So how do the new Beats Fit Pro compare to the Beats Studio Buds, AirPods 3, and more? Head below for our full review.
Apple’s Beats brand is expanding its lineup of truly wireless earbuds today with the official introduction of the Beats Fit Pro. After leaking last month in Apple’s release of iOS 15.1, the Beats Fit Pro pack a flexible wingtip design, Active Noise Cancellation, Transparency mode, and more for a compelling $199.99 price point. Head below for the full details.
Beats Stories October 18, 2021
Apple today announced multiple new products at its “Unleashed” special event, such as the new redesigned MacBook Pro, AirPods 3, HomePod mini in new colors, and a new Siri-based plan for Apple Music. However, 9to5Mac also found out that the company is about to launch new Beats Fit Pro earbuds.
Beats Stories October 5, 2021
Apple is rolling out a new firmware version for headphones powered by the W1 or H1 chip. This includes AirPods Pro, AirPods Max, AirPods (second-generation), Beats Solo Pro, and Powerbeats 4. Head below for details on how to check your firmware version.
Beats Stories September 27, 2021
Apple introduced the Beats Flex wireless earphones last year, which came as a better and cheaper replacement to the BeatsX. While the Beats Flex earphones were available for $49 until a few days ago, Apple mysteriously raised the price to $69 this week.
Beats Stories September 1, 2021
Apple’s Beats teams up with Shedeur Sanders as its first college athlete ambassador [video]
The son of NFL great Deion Sanders, Shedeur Sanders, is the first college athlete to be signed by Beats as a brand ambassador. He also appears in a new video ad by the company.
Beats Stories June 16, 2021
Dr. Dre and Jimmy Iovine creating new high school for kids who feel disconnected
Beats cofounders Dr. Dre and Jimmy Iovine are creating a new high school that they say will be aiming to attract kids who feel disconnected from the current schooling experience.
Beats Stories June 14, 2021
Beats is expanding its lineup of truly wireless earbuds today with the new Beats Studio Buds. After several weeks of rumors, the new Beats Studio Buds are available to order starting today in the US and Canada for $149.99 with Active Noise Cancellation, Transparency Mode, USB-C charging, and more.
Head below for all of the details on Beats Studio Buds.
Beats Stories June 11, 2021
Beats Stories May 26, 2021
We reported earlier this month that Apple is working on new truly wireless earbuds under the Beats brand called “Beats Studio Buds.” Although the earbuds had already been approved by the FCC, the company has yet to announce the product. However, it seems that LeBron James already has a pair of the new Beats Studio Buds.
Beats Stories May 24, 2021
Beats Stories May 17, 2021
With the release of iOS 14.6 RC today for developers, Apple is preparing to release Apple Music Lossless. At the same time, 9to5Mac found something that hasn’t been announced by the company until now: a new Beats Studio earbuds.
This finding comes after 9to5Mac exclusively reported last week that Apple has hired Scott Croyle to oversee Beats product design.
Beats Stories May 14, 2021
There was a wild rumor making the rounds last year that Apple planned to phase out its successful Beats hardware brand and go all in with Apple-branded audio hardware. 9to5Mac reported at the time that burying Beats was “not a strategy that Apple plans to pursue” or even consider.
We’ve since learned more about was happening behind the scenes in California. Rather than discontinuing the Beats brand, Apple was hiring its first in-house designer to oversee Beats product design.
Beats Stories April 20, 2021
Beats teams up with Psychworld for limited-edition Studio3 Wireless
Ahead of Apple’s “Spring Loaded” event, the company announced a new limited edition of Beats Studio3 Wireless headphones. This time, Psychworld and the rapper Don Toliver collaborated to create the neon-green Beats.
Beats Stories January 26, 2021
Apple teams up with fragment design for special edition monochromatic Powerbeats Pro
Apple has collaborated with revered artist and designer Hiroshi Fujiwara and his company fragment design on new pair of special edition Powerbeats Pro. This version comes with a minimal, monochromatic design on the black Powerbeats Pro.
Beats Stories January 20, 2021
Last October, Beats expanded its lineup of wireless earbuds with the new $49 Beats Flex. Packing Apple’s W1 chip for seamless connectivity to Apple devices, the Beats Flex have proven to be a popular choice for budget shoppers. Today, Beats is further expanding the Flex lineup with two new color options: Flame Blue and Smoke Gray.
Beats Stories November 19, 2020
Beats introduced last month the new Beats Flex headphones replacing BeatsX as the cheapest headphones sold under the Beats brand — which belongs to Apple. The company is today launching a new advertising campaign to promote its new headphones while also sharing messages against racial inequality.
Beats Stories November 17, 2020
Beats is out with a new variant of its popular Powerbeats headphones today in an all-new glow-in-the-dark design. The new Powerbeats were designed in collaboration with the lifestyle brand AMBUSH, making this release the first official collaboration between AMBUSH and Beats, and the first glow-in-the-dark Beats product.
Beats Stories November 12, 2020
Apple’s Beats brand debuts new star-studded ‘You Love Me’ short film on Apple Music
Apple’s Beats brand has launched a new campaign and short film today, the goal of which it says is to celebrate Black joy and resilience. At the heart of the new campaign is a short film called “You Love Me,” which is available on Apple Music and YouTube starting today.
Beats Stories October 20, 2020
In the age of $1,000 iPhones and $250 AirPods, Beats Flex wireless headphones for $49 almost sound too good to be true. In reality, they’re actually improved versions of BeatsX headphones that were priced at $150 three years ago. Here’s what you need to know about Beats Flex, the latest headphones to use Apple’s wireless chip technology.
Beats Stories October 13, 2020
BeatsX wireless headphones landed three years ago as the first Beats product to feature Apple’s W1 chip and Lightning charging port like the original AirPods. The $149 headphones eventually dropped in price by $50, and today Beats Flex are replacing BeatsX for $100 less than their original launch price.
Beats Flex wireless headphones still use Apple’s original W1 chip like BeatsX, although the Lightning port has been replaced with a USB-C port (like the iPad Pro and iPad Air) to better service Android users.