Beats Electronics Overview Updated January 20, 2021

Beats Electronics

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216 'Beats' stories

January 2014 - January 2021


Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Beats Stories Yesterday

Last October, Beats expanded its lineup of wireless earbuds with the new $49 Beats Flex. Packing Apple’s W1 chip for seamless connectivity to Apple devices, the Beats Flex have proven to be a popular choice for budget shoppers. Today, Beats is further expanding the Flex lineup with two new color options: Flame Blue and Smoke Gray.

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Beats Stories November 19, 2020

Beats introduced last month the new Beats Flex headphones replacing BeatsX as the cheapest headphones sold under the Beats brand — which belongs to Apple. The company is today launching a new advertising campaign to promote its new headphones while also sharing messages against racial inequality.

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Beats Stories November 17, 2020

Beats is out with a new variant of its popular Powerbeats headphones today in an all-new glow-in-the-dark design. The new Powerbeats were designed in collaboration with the lifestyle brand AMBUSH, making this release the first official collaboration between AMBUSH and Beats, and the first glow-in-the-dark Beats product.

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Beats Stories November 12, 2020

Apple’s Beats brand debuts new star-studded ‘You Love Me’ short film on Apple Music

Apple’s Beats brand has launched a new campaign and short film today, the goal of which it says is to celebrate Black joy and resilience. At the heart of the new campaign is a short film called “You Love Me,” which is available on Apple Music and YouTube starting today.

Beats Stories October 20, 2020

In the age of $1,000 iPhones and $250 AirPods, Beats Flex wireless headphones for $49 almost sound too good to be true. In reality, they’re actually improved versions of BeatsX headphones that were priced at $150 three years ago. Here’s what you need to know about Beats Flex, the latest headphones to use Apple’s wireless chip technology.

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Beats Stories October 13, 2020

BeatsX wireless headphones landed three years ago as the first Beats product to feature Apple’s W1 chip and Lightning charging port like the original AirPods. The $149 headphones eventually dropped in price by $50, and today Beats Flex are replacing BeatsX for $100 less than their original launch price.

Beats Flex wireless headphones still use Apple’s original W1 chip like BeatsX, although the Lightning port has been replaced with a USB-C port (like the iPad Pro and iPad Air) to better service Android users.

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