Apple has added a new addition to its W1 lineup, the Beats Studio 3 over-ear headphones ($349). The new models utilize the W1 chip for automatic pairing to iPhone, iPad, Mac and Apple Watch as well as boasting up to 40 hour battery life. These look very much like Beats’ answer to the Bose QC35 headphones.
The other flagship new addition for the Studio 3 series is adaptive noise cancelling. The headphones listen dynamically to the surrounding environment and algorithmically adjust the intensity of noise cancellation. With noise canceling enabled, battery life drops to a (still impressive) 22 hours.