Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.
Beats Electronics Overview Updated October 5, 2022
241 'Beats' stories
January 2014 - October 2022
Beats Stories October 5
Beats Stories August 9
Beats Stories June 6
The latest market intelligence data on the wireless in-ear headphone market showed that AirPods shipments grew 3% year-on-year in the first quarter of this year, but the fastest growth was seen in Beats products.
The technical term for the market in which AirPods compete is TWS (true wireless stereo), which is a rubbish name as really it refers to self-contained in-ear wireless headphones. This includes Beats Studio Buds, Beats Fit Pro, and Powerbeats Pro, but excludes Beats Flex, as anything with a neckband/external components is not self-contained …
Beats Stories May 4
When Apple confirmed that it was acquiring Beats for $3 billion in 2014, the deal became news all over the world. However, Tripp Mickle’s book After Steve has now revealed that the deal between the two companies was almost put in jeopardy after a video of Dr. Dre was leaked on the web.
Beats Stories May 3
Graduation season is upon us. Whether graduating from high school, college, or trade school, Apple surely has a gift for everyone. These items are helpful for those continuing their education, but those entering the workforce may benefit from these as well. While there may be new items unveiled at WWDC 2022 next month, these are products you can buy right away for your favorite graduate.
Beats Stories April 12
The Beats Studio Buds, which first launched last summer, are now available in a trio of new colors. The Apple-owned company has announced that Beats Studio Buds will be available in Moon Gray, Ocean Blue, and Sunset Pink starting tomorrow. Beats is also rolling out new features for the Beats app on Android…
Beats Stories February 17
Apple’s Beats brand is celebrating the 75th anniversary of the NBA with a special edition pair of Powerbeats Pro. Designed in collaboration with the Canadian-based brand and retailer Better, these Powerbeats Pro feature red and blue ear tips with an NBA logo on the side.
Beats Stories January 25
Beats Stories January 24
Update January 24, 2022: After an initial launch in China and the United States, Beats Fit Pro are now expanding to new countries. These new countries include Belgium, the UK, Germany, Spain, South Korea, Japan, New Zealand, Singapore, France, and more. You can check the Apple Online Store in your country to learn more.
The Beats Fit Pro are now official, marking the latest expansion of the Beats lineup, which is growing increasingly versatile and increasingly impressive. The Beats Fit Pro come following the introduction of the Beats Studio Buds over the summer and Apple’s own announcement of the AirPods 3 last month.
So how do the new Beats Fit Pro compare to the Beats Studio Buds, AirPods 3, and more? Head below for our full review.
Beats Stories January 10
Apple appears to have officially discontinued the Beats Pill+ portable Bluetooth speaker that was first announced in 2015. The speaker was actually the first totally new product to come from Apple under the Beats brand following its $3 billion acquisition of the company in 2014. The product has now been discontinued without a clear replacement.
Beats Stories November 16, 2021
Beats announced this week a new special edition of its Beats Flex earbuds in partnership with Japanese musician and designer Hiroshi Fujiwara and fashion retailer SSENSE. Based on the same hardware as the original Beats Flex, the special edition features a “minimalist, tonal black design.”
Beats Stories November 1, 2021
Apple’s Beats brand is expanding its lineup of truly wireless earbuds today with the official introduction of the Beats Fit Pro. After leaking last month in Apple’s release of iOS 15.1, the Beats Fit Pro pack a flexible wingtip design, Active Noise Cancellation, Transparency mode, and more for a compelling $199.99 price point. Head below for the full details.
Beats Stories October 18, 2021
Apple today announced multiple new products at its “Unleashed” special event, such as the new redesigned MacBook Pro, AirPods 3, HomePod mini in new colors, and a new Siri-based plan for Apple Music. However, 9to5Mac also found out that the company is about to launch new Beats Fit Pro earbuds.
Beats Stories October 5, 2021
Apple is rolling out a new firmware version for headphones powered by the W1 or H1 chip. This includes AirPods Pro, AirPods Max, AirPods (second-generation), Beats Solo Pro, and Powerbeats 4. Head below for details on how to check your firmware version.
Beats Stories September 27, 2021
Apple introduced the Beats Flex wireless earphones last year, which came as a better and cheaper replacement to the BeatsX. While the Beats Flex earphones were available for $49 until a few days ago, Apple mysteriously raised the price to $69 this week.
Beats Stories September 1, 2021
Apple’s Beats teams up with Shedeur Sanders as its first college athlete ambassador [video]
The son of NFL great Deion Sanders, Shedeur Sanders, is the first college athlete to be signed by Beats as a brand ambassador. He also appears in a new video ad by the company.
Beats Stories June 16, 2021
Dr. Dre and Jimmy Iovine creating new high school for kids who feel disconnected
Beats cofounders Dr. Dre and Jimmy Iovine are creating a new high school that they say will be aiming to attract kids who feel disconnected from the current schooling experience.
Beats Stories June 14, 2021
Beats is expanding its lineup of truly wireless earbuds today with the new Beats Studio Buds. After several weeks of rumors, the new Beats Studio Buds are available to order starting today in the US and Canada for $149.99 with Active Noise Cancellation, Transparency Mode, USB-C charging, and more.
Head below for all of the details on Beats Studio Buds.
Beats Stories June 11, 2021
Beats Stories May 26, 2021
We reported earlier this month that Apple is working on new truly wireless earbuds under the Beats brand called “Beats Studio Buds.” Although the earbuds had already been approved by the FCC, the company has yet to announce the product. However, it seems that LeBron James already has a pair of the new Beats Studio Buds.
Beats Stories May 24, 2021
Beats Stories May 17, 2021
With the release of iOS 14.6 RC today for developers, Apple is preparing to release Apple Music Lossless. At the same time, 9to5Mac found something that hasn’t been announced by the company until now: a new Beats Studio earbuds.
This finding comes after 9to5Mac exclusively reported last week that Apple has hired Scott Croyle to oversee Beats product design.
Beats Stories May 14, 2021
There was a wild rumor making the rounds last year that Apple planned to phase out its successful Beats hardware brand and go all in with Apple-branded audio hardware. 9to5Mac reported at the time that burying Beats was “not a strategy that Apple plans to pursue” or even consider.
We’ve since learned more about was happening behind the scenes in California. Rather than discontinuing the Beats brand, Apple was hiring its first in-house designer to oversee Beats product design.