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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

What to expect from Apple this week [Updated]

Beats Solo 4 and new iPads

Update 8:43am PT: Beats Solo 4 are not expected to launch for several more weeks, according to a source familiar with the matter. No word on when to expect new iPads.

Bloomberg’s Mark Gurman has reported that Apple stores are planning a minor refresh this week, but he believes it to be for a new accessory, rather than a major new product.

He says that a bigger refresh is expected the following week, and it sounds like that one may point to the new iPads we’re expecting to be announced any day now, alongside the just-announced M3 MacBook Air models

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Apple’s Beats brand teams up with MLS for new multi-year partnership

Apple’s Beats brand is teaming up with Major League Soccer as part of a new multi-year partnership. In a press release, Beats says that it has selected eight teams to produce custom headphones for – Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, and Toronto FC – with more to follow.

The MLS season is set to kick off on February 21, and fans can watch every game via Apple’s MLS Season Pass subscription service.

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Review: Beats Studio Pro are here, and they make AirPods Max impossible to recommend (for now)

Update September 4, 2023: The Beats Studio are already on sale for an incredible $250 on Amazon (down from their list price of $350). That makes them even more of a great deal compared to AirPods Max (via 9to5Toys).


The oft-rumored Beats Studio Pro headphones are now official. While Apple’s Beats brand has released a wide and very impressive range of earbuds over the last several years, the new Beats Studio Pro mark the first new Beats headphones since 2019. They’re also the first new “Beats Studio” branded headphones since 2017.

I’ve been testing the Beats Studio Pro for the past week, and they stay true to the expectations Beats has set with all of its recent products. That is: They pack a range of impressive features at a lower price than Apple’s alternatives but with a couple of omissions that could leave Apple users frustrated.

That being said: The features offered by Beats Studio Pro – and not offered by AirPods Max – make Apple’s over-ear headphones virtually impossible to recommend for now. Oh, and the Beats Studio Pro are $200 cheaper and include a 3.5mm headphone cable in the box.

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Hands-on: Beats Studio Buds+ are the transparent AirPods we wish Apple would make

Perhaps the worst-kept secret of the year, Apple’s Beats brand is officially launching the new Beats Studio Buds+ today. These are upgraded version of the first-gen Beats Studio Buds that launched two years ago, packing upgraded Active Noise Cancellation and Transparency mode, longer battery life, and more.

Perhaps most notable of all, these new Beats Studio Buds+ come in a slick new transparent design option…

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These are the new Beats Studio Pro over-ear headphones: Transparency mode, Spatial audio, and more

These are the new Beats Studio Pro over-ear headphones: Transparency mode, Spatial audio, and more

Earlier this year, 9to5Mac revealed that Apple has been working on new Beats Studio Buds+ with a custom Beats chip. Now we’ve also learned that the company is about to launch new Beats Studio Pro headphones with Transparency Mode and Spatial Audio. Based on codenames, it’s likely being developed in partnership with Samuel Ross of A-Cold-Wall.

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Exclusive: New ‘Beats Studio Buds+’ headphones coming, unreleased AirPods referenced [U]

exclusive: New 'Beats Studio Buds+' headphones coming, possibly using same chip as AirPods

Update: According to our sources, despite supporting features like Hey Siri, the new Beats Studio Buds+ will still use a custom Beats chip instead of Apple’s H1/H2. Original story below.


iOS 16.4 is coming soon with a bunch of new features, including new emoji, web app notifications, and more. But under the hood, today’s RC update adds support for an unreleased Beats Studio Buds+, as discovered by 9to5Mac. Read on as we detail what to expect from these new wireless earbuds from Beats.

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AirPods to be made in India for the first time, in Apple’s latest diversification move

Airpods to be made in India | Hand holding a pair

Some AirPods and Beats headphones are to be made in India for the first time, as Apple continues a gradual reduction of its dependence on China for product manufacturing.

AirPods production is predominantly split between Foxconn and Luxshare, and a report today says that Apple has instructed both companies to move some of their assembly work to India …

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AirPods shipments grew 3% last quarter, as Beats in-ear headphones grew 553%

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The latest market intelligence data on the wireless in-ear headphone market showed that AirPods shipments grew 3% year-on-year in the first quarter of this year, but the fastest growth was seen in Beats products.

The technical term for the market in which AirPods compete is TWS (true wireless stereo), which is a rubbish name as really it refers to self-contained in-ear wireless headphones. This includes Beats Studio Buds, Beats Fit Pro, and Powerbeats Pro, but excludes Beats Flex, as anything with a neckband/external components is not self-contained …

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Best Apple gifts to give a 2022 graduate right now

apple graduation gift ideas

Graduation season is upon us. Whether graduating from high school, college, or trade school, Apple surely has a gift for everyone. These items are helpful for those continuing their education, but those entering the workforce may benefit from these as well. While there may be new items unveiled at WWDC 2022 next month, these are products you can buy right away for your favorite graduate.

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Review: Beats Fit Pro outperform AirPods 3 with ANC, colors, more [U]

Beats Fit Pro

Update January 24, 2022: After an initial launch in China and the United States, Beats Fit Pro are now expanding to new countries. These new countries include Belgium, the UK, Germany, Spain, South Korea, Japan, New Zealand, Singapore, France, and more. You can check the Apple Online Store in your country to learn more.

The Beats Fit Pro are now official, marking the latest expansion of the Beats lineup, which is growing increasingly versatile and increasingly impressive. The Beats Fit Pro come following the introduction of the Beats Studio Buds over the summer and Apple’s own announcement of the AirPods 3 last month.

So how do the new Beats Fit Pro compare to the Beats Studio Buds, AirPods 3, and more? Head below for our full review.

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Apple discontinues years-old Beats Pill+ Bluetooth speaker with no replacement

Apple appears to have officially discontinued the Beats Pill+ portable Bluetooth speaker that was first announced in 2015. The speaker was actually the first totally new product to come from Apple under the Beats brand following its $3 billion acquisition of the company in 2014. The product has now been discontinued without a clear replacement.

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