Beats Electronics Overview Updated April 22, 2019

Beats Electronics

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186 'Beats' stories

January 2014 - April 2019


Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

Beats Stories Today

Earlier this month, Beats official unveiled its new Powerbeats Pro totally wireless earphones — a sporty, louder take on Apple’s AirPods that uses the same H1 chip. The early reveal was tagged with a message about pending FCC approval, however, with the Powerbeats Pro launch not planned until sometime in May.

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Beats Stories April 3

Apple’s first real competitor to AirPods has finally arrived: Beats Powerbeats Pro. Apple has owned Beats since 2014, of course, which explains much of the magic behind the latest truly wireless earphones.

So what are Powerbeats Pro? A serious evolution of the wireless-but-with-a-cord version of Powerbeats earphones. Beats describes Powerbeats Pro as ‘totally wireless’, replacing the microUSB-charged corded hardware with a totally cordless version that has its own Lightning-powered charging case.

Powerbeats Pro also retains the connectivity and intelligence of Apple’s new AirPods thanks to the Apple-designed H1 chip inside, driving reliable wireless connectivity and even voice-activated “Hey Siri” control. There’s more to Powerbeats Pro too…

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Sylvania HomeKit Light Strip

Apple starts advertising Powerbeats Pro ‘totally wireless’ headphones before release [U]

After 9to5Mac exclusively revealed the look and design of Apple’s upcoming Powerbeats Pro fully wireless earphones last week, the new AirPods-like product has been spotted in a huge ad in Hollywood ahead of the official announcement.

Beats Stories March 25

Last week, a report suggested that Apple is planning to release a “truly wireless” version of Beats Powerbeats headphones next month. Today’s release of iOS 12.2 includes imagery of the new headphones, which we now know will be called Powerbeats Pro.

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Beats Stories March 22

Apple’s second-generation AirPods aren’t the only newly updated headphones hitting the market this spring. That’s according to CNET which has a nice scoop on upcoming Beats Powerbeats that finally cut the cord.

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Beats Stories February 25

It’s been almost two years since Apple announced that Beats was making an AirPlay 2 speaker. The announcement was brief so you might have missed it — a few minutes before the big HomePod preview — but it was on stage at an Apple event.

“All of these speaker makers have announced upcoming support for AirPlay 2,” Craig Federighi declared on stage in front of a slide that included Beats and Bose logos among a dozen other brands. Several AirPlay 2 speakers have since debuted on the market, but not one from the Apple-owned Beats.

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