With iOS 13 and macOS Catalina, Apple introduced an all-new “Find My” application that makes it easy to locate your devices and friends. Back in April, 9to5Mac exclusively reported that Apple is also developing a Tile-like personal item tracker that will also integrate with the Find My app. Since the release of iOS 13.2, 9to5Mac can now confirm that Apple will likely call the device “AirTag”.

AirTag Features

The true selling point of AirTag will be its integration with iOS. It is believed that you will be able to access your item trackers via the “Find My” device on your iPhone, iPad, or Mac. Once the item trackers are available, there will be a new “Items” tab in the Find My application for all of the things you choose to track.

The AirTag itself will be paired to a user’s iCloud account by proximity to an iPhone, much like AirPods. Users will also be able to receive notifications when their iPhone gets too far away from the tag. For instance, your iPhone could alert you if you get too far away from your keys or wallet. Certain locations can be added to a list of ignored locations so that the item can be left at those locations without you receiving a notification.

Furthermore, you’ll be able to put Apple’s item tracker in “Lost Mode” – which means the tag will store your contact information, allowing other Apple users to read that information. In such instances, you’ll receive a notification when your item has been found.

AirTag Release Date

We learned in mid-February, that we should expect AirTag later in 2020.

As shared in a research note, TF Securities Ming-Chi Kuo expects Apple system-in-package partners to ramp up production of the ultra-wide band ‘AirTags’ in the second or third quarter of this year.

Based on the supply chain ramp up, it’s possible we will see AirTags at a September Apple event.

AirTag Pricing

Not much is known at this time regarding AirTag’s pricing. Its main competitor would be the Tile trackers, and they range anywhere from $20 to $40 depending on the model.

Read on for the latest news about AirTag

AirTag Stories April 2

Apple has uploaded a new support video to its YouTube channel today, and hidden in the video is a mention of the upcoming AirTag item trackers. 9to5Mac first reported the AirTags marketing name for the accessory back in October. [Update: The video has been removed by Apple]

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AirTag Stories February 24

According to Macotakara sources, the iPhone 12 lineup may support a new WiFi spec, 802.11ay, which is currently in the draft phase and expected to be finalized at the end of the year. 802.11ay uses 60GHz spectrum (separate from the 5GHz and 2.4GHz bands used in standard home router WiFi) to offer high-bandwidth device-to-device data transfer.

It would be a perfect technology for Apple to use to improve the speed of AirDrop transfers, for example …

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AirTag Stories February 18

As shared in a research note, TF Securities Ming-Chi Kuo expects Apple system-in-package partners to ramp up production of the ultra-wide band ‘AirTags’ in the second or third quarter of this year.

Kuo says that the supply chain will be producing tens of millions of units by the end of the year. Although not said explicitly, it suggests that Apple’s Tile-like trackers (referenced in code as ‘AirTags’) will be released this year.

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AirTag Stories January 29

A report from Ming-Chi Kuo today centered on the impact to Apple’s supply chain of the coronavirus. Nested in the report, Kuo mentions several new products from Apple expected to arrive in the first half of 2020.

The lineup includes the iPhone SE 2, a new iPad Pro and MacBooks with scissor keys, and most interestingly a “smaller wireless charging mat, UWB tag, and a high-end Bluetooth headphone”.

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AirTag Stories January 17

Smart tag maker Tile will today testify against Apple in the latest hearing of the House Judiciary Committee’s antitrust subcommittee.

Apple is working on its own Tile-like tracking device, likely to be called AirTag, and Tile isn’t happy about it…

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AirTag Stories October 28, 2019

We’ve been hearing rumors and seeing evidence about an Apple Tile-like device for tracking personal items. Now, with the release of iOS 13.2, we can confirm that this device will be called “AirTag”.

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