AirTags: Everything we know about Apple’s item trackers
17 'AirTag' stories
October 2019 - March 2021
AirTags have been rumored for over two years, and they’re expected to be Apple’s version of item trackers. They could be released as soon as this year, so read on for features, design details, and more.
Table of contents
What is a Tile?
A Tile is a popular third-party Bluetooth item tracker. It’s a small square device that you affix to an item, and from there, you can easily track it via the Tile application on your iPhone.
For instance, you could attach a Tile Pro to your keys, and use the app to locate your keys should you misplace them. You can also view items on a map, play a sound via the Tile itself, and more. Tile item trackers have become incredibly popular over the last several years, so it makes sense for Apple to integrate such functionality directly into iOS.
Apple AirTags design
In June 2019, 9to5Mac reported on assets within iOS 13 that reference a product type “Tag1,1.” This type of asset package is used for pairing devices by proximity, the same way that AirPods and HomePod can be paired to a user’s device.
Another asset found within iOS 13 also gave us a glimpse of what Apple AirTags might look like. As you can see in the image above, it’s a circular device with an Apple logo in the center. It’s likely a mockup used for testing that was left out of the OS, but it matches descriptions of the device given by people involved in its development.
Tile trackers are squares, so if Apple decides to go circular with its option, it would be one way to differentiate from the competition. Rumors have also indicated that AirTags might be available in two different sizes.
Integration with iOS
The true selling point of Apple AirTags will be its integration with iOS. It is believed that you will be able to access your item trackers via the “Find My” device on your iPhone, iPad, or Mac. Once the item trackers are available, there will be a new “Items” tab in the Find My application for all of the things you choose to track.
The item tracker itself will be paired to a user’s iCloud account by proximity to an iPhone, much like AirPods. Users will also be able to receive notifications when their iPhone gets too far away from the tag. For instance, your iPhone could alert you if you get too far away from your keys or wallet. Certain locations can be added to a list of ignored locations so that the item can be left at those locations without you receiving a notification.
Furthermore, you’ll be able to put Apple’s item tracker in “Lost Mode” – which means the tag will store your contact information, allowing other Apple users to read that information. In such instances, you’ll receive a notification when your item has been found.
In many ways, the Apple item tracker will work a lot like the new offline location features of Find My. Apple is seemingly trying to take advantage of the vast number of active Apple devices and use that to create a crowdsourced network, off of which the standalone item trackers can run.
Meanwhile, 9to5Mac also discovered an asset in iOS 13.2 that indicates Apple plans to call its Tile-like item trackers “AirTags.” That same asset also suggests that AirTags will have a battery that is replaceable battery. Screenshots have also shown how AirTags will integrate with the “Find My” app on iOS.
Finally, because the Find My application supports third-party accessories, we’ve also gotten a glimpse at what it will look like when you add items to the Find My app.
Ultimately, what this means is that you’ll be able to attach Apple’s physical item tracker to any device – such as your wallet, keys, backpack, and more – and track that item via the Find My app on your iOS device and Mac.
How much will AirTags cost?
Pricing information for Apple’s AirTags remain largely unknown. Tile trackers can be had for under $30. With people likely wanting to buy multiples, we’d expect Apple to try and make its item trackers relatively affordable, but details are unknown at this point.
Some have speculated that AirTags could come in at around $50, but we’ll have to wait for the official announcement to learn more.
When will AirTags be released?
As for availability, various reports over the last several months have attempted to pinpoint when AirTags will be released, but without success. Most recently, reliable Apple analyst Ming-Chi Kuo reported that Apple will release AirTags in 2021. Apple accessory makers have also started preparing for the impending release.
Jon Prosser said that AirTags were on track for March, but that ultimately did not come to fruition. This means we’ll have to keep waiting to learn more about Apple’s AirTags.