AirTag Overview Updated July 6, 2021

AirTag: Everything you need to know about Apple’s item tracker

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64 'AirTag' stories

October 2019 - September 2021

Apple has officially unveiled its first-ever item tracker. AirTag is available to order now for $29, and it features deep integration with Apple’s ecosystem and the Find My network. Here’s everything you need to know about it.

Best AirTag accessories and where to buy

You can buy AirTag in a single-pack for $29 or a four-pack for $99. You can also order AirTag with engraving of letters and emoji characters, but this will further delay delivery.

Because of the design of AirTag, you will need an accessory to attach AirTag to your items. Here are some of our favorites.

What is a Tile?

A Tile is a popular third-party Bluetooth item tracker. It’s a small square device that you affix to an item, and from there, you can easily track it via the Tile application on your iPhone.

For instance, you could attach a Tile Pro to your keys, and use the app to locate your keys should you misplace them. You can also view items on a map, play a sound via the Tile itself, and more. Tile item trackers have become incredibly popular over the last several years, so it makes sense for Apple to integrate such functionality directly into iOS.

AirTag design

The AirTag features a small circular design with a white finish on the front and a stainless steel back. You can also personalize your AirTag with emojis, numbers, and letters.

Apple touts that AirTags have a “lightweight design,” and there are two key factors to this: water resistance and a user-replaceable battery. Apple says AirTags are rated for IP67 water and dust resistance, while the battery inside is a CR2032, which is a standard coin cell battery. 

Ordering AirTags

Apple also says that AirTag offers “over a year’s worth of battery life with everyday use,” and features a removable cover for when the time comes to replace the battery. 

AirTag is splash-, water-, and dust-resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear.

Integration with iOS

The true selling point of Apple AirTags is its integration with iOS. It is believed that you will be able to access your item trackers via the “Find My” device on your iPhone, iPad, or Mac. Once the item trackers are available, there will be a new “Items” tab in the Find My application for all of the things you choose to track.

The item tracker itself will be paired to a user’s iCloud account by proximity to an iPhone, much like AirPods. There is a limit of 16 AirTags per Apple ID, according to Apple.

Furthermore, you’ll be able to put Apple’s item tracker in “Lost Mode” – which means the tag will store your contact information, allowing other iPhone and Android users to read that information. In such instances, you’ll receive a notification when your item has been found.

Ultimately, what this means is that you’ll be able to attach AirTag to any device – such as your wallet, keys, backpack, and more – and track that item via the Find My app on your iOS device and Mac.

Ultra Wideband

Each AirTag incorporates a U1 chip, which Apple says enables unique precision tracking features for users with the iPhone 11 and iPhone 12. The U1 chip can be used to more accurately determine the distance and direction to a lost AirTag when it is in range, using what Apple calls “Precision Tracking.” 

Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.


AirTag is also designed with a handful of privacy features in mind. One of the most notable things here are “proactive features” that are there to “discourage unwanted tracking.” Apple explains: 

Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking. iOS devices can also detect an AirTag that isn’t with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. And even if users don’t have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it. If a user detects an unknown AirTag, they can tap it with their iPhone or NFC-capable device and instructions will guide them to disable the unknown AirTag.


You can buy a singular AirTag for $29 or a pack of four for $99. Apple is also selling a range of accessories for AirTag, including key ring holders, leather loops, and more. These accessories are also now available to order. A variety of more affordable AirTag accessories have also appeared on Amazon. 

AirTag reviews

The early AirTag reviews have been overwhemlingly positive, with reviewers praising the deep integration with the Find My ecosystem. The $29 price point has also been well-received, though many have noted that you’ll likely have to also buy a key ring or acecssory of some sort separately

In our review, we wrote:

AirTag gets a strong recommendation from me. It’s super simple to set up and integrated with an app you already use to find all of your Apple stuff, backed by a billion-strong network of unsuspecting iPhone users ready to help you find your stuff. Plus, at only $29 for one or $25 each as part of a four-pack, it is priced right in line with other brands. Just try not to spend too lavishly on the accessories.

AirTag release date

AirTag was released for pre-order on April 23, 2021. The first orders arrive to customers on April 30.

AirTag Stories September 18

Best AirTag keychains, cases, and straps [Update 10: elago AirPods AirTag case, more]

Now that we’ve had a chance to give some of the best AirTag keychains, cases, covers, and straps a try, alongside covering the launch of the top third-party brands, it’s time to round up the best-of-the-best. While overall sentiment has been somewhat lukewarm in some circles for the official Apple offerings (mostly a price thing it would appear), there’s no denying how important it’s going to be for some folks to ensure their slippery little Apple trackers are safe and secure. Dropping one in the bottom of your wallet or bag will certainly do the trick, but it’s also a less-than-elegant way to carry your latest Apple gear. The price of some of the AirTag straps, covers, and keychains can exceed that of the actual item tracker, so we have rounded up some options across all price ranges to give folks an idea of what’s out there and how to best make use of their AirTag accessory budget. 

AirTag Stories September 14

Alongside the many new iPhone, iPad, and Apple Watch accessories there are new also AirTag key rings, loops, and Hermès accessories. These new colors match the refreshed watch band collection and iPhone cases.

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AirTag Stories September 7

Update September 7, 2021: Apple is rolling out yet another updated version of AirTag firmware 1.0.291, this time with build number 1A291e.

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AirTag Stories July 28

PSA: AirTag might not work with bitter coating replacement batteries

It’s still early, but once you need to replace your AirTag battery, you’ll need to avoid bitter coating batteries, according to Apple’s support page.

AirTag Stories July 22

We have already seen some really amusing stories about how people have been using AirTags since they were introduced earlier this year. However, an YouTuber decided to do something bold and sent three AirTags to different places. One of them was sent to none other than Tim Cook at Apple Park.

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AirTag Stories July 13

In addition to the new MagSafe Battery Pack for iPhone 12, Apple has also released two new colors for the AirTag leather key ring and the AirTag leather loop. Both are now available in California poppy and forest green. The leather key rings are priced at $35 while the the leather loops are priced at $39. You can purchase them now from

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AirTag Stories July 12

A reader made this fake AirTag Hermès Key Ring, and you can too

Apple still won’t sell you an AirTag Hermès Key Ring from its own store, even if you’re willing to lay out the $349 for one. But a 9to5Mac reader made his own copy, and has shared the template and all the details you need to make your own …

AirTag Stories June 23

Apple is rolling out an updated version of the 1.0.276 firmware it rolled out to AirTags three weeks ago. This update likely makes further improvements to the anti-stalking features Apple announced earlier this month.

Apple announced AirTag firmware version 1.0.276 on June 3 with new anti-stalking features. The original version of the firmware featured build number 1A276d, and today’s new release features build number 1A287b.

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AirTag Stories June 18

AirTags are here and the accessory market around the new item tracker is expanding quickly. While there are lots of keychains, cases, and other similar options to attach an AirTag to things, we haven’t seen as many wallets that are compatible with it. With a super minimal design, the Snapback Slim Air wallet for AirTags caught our eye, here’s our review.

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AirTag Stories June 3

Apple announced today that it is rolling out a new version of AirTag firmware with a notable privacy improvement. Here’s how to check your AirTag firmware version to see if yours has updated to the latest build.

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Apple has announced a handful of changes designed to improve the privacy of AirTag item trackers. The company is adjusting the time it takes for AirTags to sound an alert after being separated from their owner, and Apple plans to release an Android app for detecting AirTags later this year.

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AirTag Stories May 24

All three of the Hermès AirTag products sold on Apple’s website are showing as “Currently Unavailable” when attempting to order them. It doesn’t matter which product or color you choose.

One 9to5Mac reader believes this may be over a quality issue he experienced with his Hermès Key Ring, which fell apart in his pocket …

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AirTag Stories May 22

With no included method of attaching AirTags to a keychain, cases are a necessity for most AirTag users. Apple has their own first-party accessories for AirTags, starting at $29, and we’ve done a breakdown of the best AirTag keychains, but many have been creating custom AirTag keychains using 3D printers to fit their own needs.

With 3D printers like the Ender 3 breaking below the $200 price point, they have seen far more use in the home. By heating up a low-cost plastic filament, they are able to build small objects layer by layer. Users create or download 3D models, usually in the form of STL files, from sites like Thingiverse. Using slicing software, you can prepare the 3D model for the 3D printer, adjusting settings such as the layer height and speed to balance quality and time.

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AirTag Stories May 19

A few weeks ago, Apple debuted a new “Find My Certification Asst.” app today designed to let third-party companies test how their accessories will work with the Find My application. This news comes after Apple announced at WWDC 2020 that it would open up the Find My network to third-party products. Ahead of the debut of AirTags, Apple announced that Chipolo would be one of the early partners for Find My integration. I received an advanced unit ahead of the June release, and I can confidently say that it’s every bit as good as AirTags unless you want the U1 chip for precise item tracking. Read on to learn more about the Chipolo ONE Spot.

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AirTag Stories May 17

As more customers are getting their hands on the Apple AirTag, we are learning more about its capabilities and usages. For example, it turns out that AirTag can be used as an NFC tag for a variety of automation in the Shortcuts app.

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AirTag Stories May 14

One thing I haven’t yet gotten around to is an AirTag test of a simulated theft, but that’s something a bike shop decided to try.

It worked impressively well, even in a less populated area – a coastal town with a population of around 70,000 people …

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AirTag Stories May 13

A survey of more than 3,000 owners of Apple products found that 61% of them plan to buy AirTags, and the majority of those intend to buy multi-packs. The survey also revealed (somewhat worryingly) what they intend to track.

Color choices were also discovered for those planning to buy the new iMac

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AirTag Stories May 12

In the two weeks since AirTag has hit the market, we’ve seen just as many stories describe ways security researchers have hacked Apple’s item tracker. So why is this? Did something go wrong when Apple designed security features for AirTags, and should you be concerned? Let’s tackle those questions.

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AirTag Stories May 11

While the redesigned Apple TV Remote was rumored to have integration with the Find My app, this ultimately did not come to fruition. One seller on Etsy, however, is looking to change that with a new case for the Siri Remote that features an AirTag cutout.

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AirTag Stories May 10

Apple today released the third beta of iOS 14.6 to developers, which comes with only a few minor changes when compared to the big update that was iOS 14.5. However, Find My app users will note that it’s now possible to use an email address to put AirTag or other Find My Network-compatible item into Lost Mode.

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AirTag Stories May 9

AirTag is, first and foremost, marketed as a consumer product. It’s an affordable little tracker you can attach to keys, bags, clothing, cars, pets, you name it. But technically, AirTag has a ton of other potential applications. A single AirTag includes a standard NFC chip currently used with lost mode. If you find a tag, just tap it to your phone to find out who owns it. But this little chip inside AirTag could be used in tons of other ways. In fact, we’ve already seen hackers reconfigure an AirTag with custom actions. Aside from opening up NFC, Apple could also enable more features for the Find My network.

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The Apple AirTag has been available for just over a week. Since then, we have seen a user rebuilding an AirTag as a thinner card that fits into wallets and also learned that it’s “frighteningly easy” to stalk using the item tracker. Now, a security researcher was able to hack the accessory, modifying its NFC URL for Lost Mode.

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AirTag Stories May 7

AirTag is Apple’s first product launch in 2021, and the $29 price tag also makes it the most affordable. So affordable that it’s easy to go a little overboard when trying out the new Apple tech. It’s easy to go from “Where do I even put this AirTag?” to “I need an AirTag for everything!” so we’re curious what you’re tracking with AirTag. The weirder, the better…

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AirTag Stories May 6

Apple’s AirTag is reasonably small and lightweight, but the accessory may be too thick for those who want to put it in a wallet. Because Apple only offers AirTag with a single design option, Andrew Ngai decided to make his own version of Apple’s tracking accessory that looks like a card — and the result is quite impressive.

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