Apple and Major League Soccer (MLS) struck a deal starting in 2023 for 10 years of partnership—a huge swing by both parties. Now, two years in, a new report sheds light on how that partnership’s going, including inside looks at viewership numbers and more.
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Speaking of Major League Soccer, Apple has dropped some exciting details about how to watch the MLS Cup season finale on Saturday.
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Apple took over the next decade of Major League Soccer distribution starting with the 2023 season, so how have things been going for the league in terms of viewership?
According to the MLS Commissioner, the partnership has resulted in “more subscribers than we and Apple thought we would have,” which doesn’t say much. However, the MLS boss promises more “transparency” in the future.
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Apple’s partnership with Major League Soccer (MLS) is about to have a landmark moment. Lionel Messi’s Inter Miami team just clinched a postseason spot, and Apple has plans to make the first Messi playoff match available to as big an audience as possible, on as big a screen as possible.
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This Friday, July 26, the men’s soccer Leagues Cup kicks off. Apple’s MLS Season Pass is the only place where fans can watch every match. Apple is also prepping a coordinated Leagues Cup celebration across Apple Music, Podcasts, Maps, and more.
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The Major League Soccer season began February 21, and for members of adiClub, you can now enjoy a free 1-month trial of Major League Season Pass on Apple TV. Keep reading below to learn more.
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Apple today announced that it had its 3 most-watched matches ever on MLS Season Pass in the past week, between July 19 – July 26.
Although Apple did not specifically attribute the growth in viewership to anything in particular, the timing is obvious: last week saw the arrival of football superstar Lionel Messi join Inter Miami, with his MLS debut taking place on Friday, July 21.
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Football superstar Lionel Messi is expected to kickstart Major League Soccer interest for Apple, but how were the numbers looking prior to Messi’s debut?
Unsurprisingly, Apple has a tight seal on any real data for its MLS Season Pass subscription service. The company is in its first year of a decadelong deal that gives it exclusive streaming rights to the US men’s soccer league.
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