Apple is ramping up its plans to bring ads to Apple TV+, at least based on the number of recent hires the company has made. A new report from Business Insider this week says that Apple’s most recent hire is Joseph Cady, an ad executive who spent 14 years at NBCUniversal.
The report explains:
The latest big hire is Joseph Cady, a 14-year NBCUniversal ad exec whose most recent title was EVP of advanced advertising and partnerships, putting him in charge of data-driven and targeted TV advertising, Business Insider has learned. Cady also set up and oversaw NBCU’s partnerships with Amazon, Google, TikTok, and others. Earlier, he served in strategy and development roles.
Apple’s advertising business is led by Todd Teresi. In addition to a possible ad-support Apple TV+ tier, things like MLS Season Pass and Friday Night Baseball that feature advertising and sponsors.
Top comment by Tim
I’ll pay for Apple TV as long as the price is fair (which it still is), and doesn’t include ads. If they raise the price to ridiculous amounts or force ads on all tiers, it’s off to the high seas for me.
But to be honest, even just giving an option for ads is a downer. Ads have invaded every part of our lives and I am sure it is causing psychological changes to the masses. Apple was the side of the mobile duopoly that you felt safer from the growing festation of the ad beast. It was one of the major reasons I switched to them 4 years ago. But now it seems even its walls are slowly caving in and collapsing under the weight and strength of the ad empire.
The ad industry goes hand in hand with privacy invasion and the mass collection of data. Another thing Apple was known to be a safe haven from. Cambridge Analytica has shown how these invasions can harm us even if we are not special or our data seems mundane or useless. This kind of stuff really hurts their brand.
In addition to Cady, Business Insider highlights a few other recent additions to Apple’s advertising team:
- Jason Brum (June 2023) with experience at DirecTV, NBCUniversal, and more.
- Chandler Taylor (September 2023) from Peacock
- Jacqueline Bleazey (October 2023) from FanDuel
Almost every other streaming service has introduced ad-supported plans in recent years, including Netflix. Netflix’s “Standard with ads” plan is price ad $6.99 per month, making it significantly cheaper than the ad-free “Standard” plan at $15.49 per month.
Apple recently increased the price of Apple TV+ from $6.99 per month to $9.99 per month. By offering an ad-supported tier, Apple can lower the entry-level price of TV+ to be more on par with Netflix.
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