Brazil Stories March 9

Yesterday, Apple unveiled in its “Peek Performance” event a new iPhone SE 3, iPad Air 5, Mac Studio, and Studio Display. If you’re looking for the best countries to buy one of these products – or regions to avoid – Brazil is still the worst place you could think about buying a new Apple product.

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Brazil Stories September 27, 2021

The iPhone 13 is not even available in Brazil yet, but the country’s consumer protection regulator has already said it’s going to investigate Apple’s decision to sell the iPhone charger separately.

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Brazil Stories February 1, 2018

In today’s earnings call, Apple CEO Tim Cook announced that Apple Pay will be rolling out in Brazil soon. While he didn’t give us an exact date, Cook said it would be coming soon.

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Brazil Stories May 4, 2017

Latest annual ranking shows the cheapest & most expensive countries to buy an iPhone

Deutsche Bank has published its annual Mapping the World’s Prices report, which includes a ranking of the cost of an iPhone in each of 33 countries. The 2017 version shows that Brazil is no longer the most expensive place to buy …

Brazil Stories August 21, 2014

secret-brazil

Following a recent ruling that Apple would have ten days to remove the anonymous social app Secret from its Brazilian App Store, Apple has complied with the order. The justification for the removal, according to a source close to the situation, can be found in section 22.1 of the App Store Guidelines:

Apps must comply with all legal requirements in any location where they are made available to users. It is the developer’s obligation to understand and conform to all local laws

As noted by the judge, the Brazilian constitution prohibits anonymous freedom of expression, which essentially makes Secret and other apps like it illegal with that country.

Per Article 5, Section IV of the Constitution of Brazil:

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Brazil Stories August 19, 2014

Update: At the moment, this ruling is still unofficial. A Brazilian prosecutor is pushing for the removal of these apps, but the judge has not officially ordered any action just yet. A source tells us that Secret has sent counsel to Brazil to investigate the situation, though we’ve been told this ruling would really be against Apple, Google, and Microsoft rather than the Secret app itself. Original story below:

A judge in Brazil has had it with the anonymous bullying carried out on social networking apps like Secret and has stepped in to put a stop to it, according to a report from  Estadao [translation]. Judge Paulo Cesar de Carvalho has ruled that Apple and Google must delete the application from their respective app stores, but the ruling doesn’t stop there.

According to the report, the judge has demanded that both companies remotely delete the application from every device that has installed it in the country. While that might sound like a hilarious case of a judge not understanding how technology works, you may be surprised to learn that it’s actually a capability that both companies possess.

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Brazil Stories July 18, 2014

Problems with Hannover Apple Store reportedly resolved, opening in September

Humidity and mold problems that delayed the opening of the new Apple Store in Hannover, Germany, have reportedly been resolved, and the store is now expected to open in September, reports ifun, citing several sources involved in the project.

The store had originally seemed close to completion in March, but humidity in the building reportedly led to mold in the fabric of the building, requiring remedial work.

The site ifun reported that employees who had already been hired based on the previous anticipated opening have been informed of the latest developments, and is speculating that Apple may time the opening to coincide with the launch of the iPhone 6, rumored to be on 19th September.

Following with the appointment of retail head Angela Ahrendts, Apple announced an ambitious international expansion program for its retail stores, with around 20 expected to open this year. International stores already opened this year include the first ever Apple Stores in Brazil and Turkey, the fourth store in Switzerland and the eighth store in Japan.

Earlier this month, Apple was granted a European trademark on the design of its retail stores.

Brazil Stories June 16, 2014

Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015…

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Brazil Stories June 11, 2014

Google Search iOS app adds World Cup Google Now cards ahead of event

Google has been adding StreetView, Maps, and new search features specifically for the upcoming 2014 FIFA World Cup, and today it brings new Google Now cards to the Google Search app for iOS. The new cards for the Google Now feature in the app will present the latest on World Cup news including “scorers, match statistics, group standings and more.”

Also new for this year’s tournament, you don’t even have to search to get updates on your favorite teams—just open Google Now. You’ll be given an option to start seeing cards with stats about each match that you can tap for more detail… Make sure you are signed in to Google, and have your Google Now turned on in your settings. Swipe up to see your Google Now cards and follow your favorite team!

The updated Google Search app for iOS is available on the App Store now.

Brazil Stories June 6, 2014

Official FIFA iPhone/iPad app updated ahead of 2014 World Cup Brazil

The Official FIFA iPhone and iPad apps, which also happen to act as the Official FIFA World Cup app, has been updated today with a number of new features ahead of 2014 FIFA World Cup Brazil tournament kicking off on June 12.

The app gets a few pre-tournament features leading up to the first official World Cup match, but it will also be getting another update before then to introduce additional features. In today’s update, you’ll find a World Cup latest news section, the ability to discover info for all coaches and players across 32 teams, and a full schedule of all 64 games planned for the tournament. The update will also let you “Explore the host country Brazil and get familiar with the stadiums and cities where the action will happen.” 

In another upcoming update the app will introduce “minute-by-minute action, live from all 64 games” and other features for keeping up with the latest.

The updated Official FIFA World Cup app for iPhone and for iPad are available on the App Store now.

Brazil Stories June 3, 2014

Dictation-OS-X-Yosemite

During its unveiling of iOS 8 and OS X 10.10 Yosemite yesterday, Apple mentioned that it’s adding 24 new dictation languages, but it didn’t specify what those languages would be. Dictation, a feature available on both iOS and OS X, uses speech-to-text technology powered by Nuance to let users input text using only their voice rather than a keyboard or touchscreen.

Apple has gone from just 8 languages (with a few variations for some) to over 30 in Yosemite. In case you’re curious if your language will make the cut by the time the new operating systems are released this fall, below we’ve included a full list of new supported languages and variations by country:

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Brazil Stories February 17, 2014

Opening of first Apple Store in Brazil draws large crowds despite high prices

Around 1,700 people attended the opening of Apple’s first retail store in Brazil, in the popular Village Mall in a suburb of Rio de Janeiro – despite steep import tariffs meaning prices 80 percent higher than in the USA.

As the LA Times observes, a 16GB iPhone 5s sells for the equivalent of $1,174 in Brazil, compared to $649 in the U.S.

We first told you the store was planned all the way back in 2012, learning the the approximate opening date in October last year. Apple began teasing the opening last month before announcing the opening date.

To avoid the high tariffs imposed on imported goods, Apple has been working with Foxconn since 2011 to set up manufacturing or assembly plants in the country.

Brazil Stories February 6, 2014

Screen Shot 2014-02-06 at 10.30.05

After teasing the store last month, Apple has confirmed on its website (as noted by MacMagazine) that the store will launch on the 15th of February, in just over a week. The store will launch at 11am local time (ATZ) in the luxurious Rio de Janeiro VillageMall, marking Apple’s debut entrance into the country.

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Brazil Stories January 21, 2014

iTunes U, Text Books

Update: Apple says iBooks Textbooks are available in all countries with a paid iBooks store and that a full updated list of countries with access to iTunes U Course Manager can be found on its enrollment website.

Apple just put out a press release announcing that it’s expanding availability of its educational content– iBooks Textbooks and the iTunes U Course Manager– into new international markets. Starting today, both of the services are rolling out to new countries in Asia, Latin America, and Europe, bringing the total number of countries with textbooks up to 51 and the total number with access to the iTunes U Course Manager to 70. Apple also shared some stats on the growth of iBooks Textbooks, which now cover 100 percent of the US high school core curriculum: expand full story

Brazil Stories October 28, 2013

Image of the mall where the Apple Store will be located

<a href="http://www.skyscraperlife.com/ciudades-y-arquitectura-la/80727-andares-guadalajara-vs-village-mall-rio-de-janeiro.html">Image of the mall</a> where the Apple Store will be located

Apple currently plans to expand its retail store presence to Rio de Janeiro, Brazil early next year, according to information provided by a source. This person says that Apple is targeting a store opening between February and March 2014, but delays due to construction and staffing are always possible.

Approximately one year ago, Apple confirmed to various media outlets in Brazil that it is planning to open a store in the country. However, Apple has remained mum on when this store would open. “We look forward to the opening of the first Apple Store in Brazil, where we have long standing customers and hope to win many more each day,” the company said last year…

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Brazil Stories August 28, 2013

tokyo

Tokyo skyline: vacationadvice101.com

Bloomberg is reporting that Apple is planning its first new store in Tokyo since 2005.

Apple plans to open a store in Tokyo’s upscale Omotesando shopping district as early as March, according to a person familiar with the plans.

Construction is scheduled to be completed by February, the person said, asking not to be identified because they aren’t authorized to speak for Apple.

Tokyo is noted for its high land values. Bloomberg estimating the cost of the land at around $164M with the finished store expected to be worth a staggering $256M …  expand full story

Brazil Stories June 21, 2013

iPad mini will finally go on sale in Brazil starting June 25

Nearly 8 months after going on sale in the U.S. and many other countries in the months following, MacworldBrasil reports that the iPad mini is finally set to go on sale in the country mid next week. The proof comes from ads posted on two retailer websites, including FNAC and Saraiva, who both plan to start selling the device on June 25th. Back when the device first launched it was rumored that production was taking place at Foxconn’s Brazil plant, but there’s no word yet if the devices arriving in the country next week will be made in Brazil. There’s also no mention of pricing, which is often much higher compared to the U.S. for iOS devices.

Brazil Stories February 11, 2013

Analyst says $300 price point is sweet spot for unsubsidized iPhone mini

Topeka Capital analyst Brian White issued a report to clients today (via Forbes) to provide what he thinks Apple has in store for the much-rumored low-cost iPhone. According to White, Apple will introduce the lower-priced iPhone as early as June. This is of course something we heard before from previous reports, but White also predicted pricing and a possible name for the device…

Some new information that White added: He said the device will be called the “iPhone mini” or “iPhone Air” and sell for an unsubsidized price of $250 to $300.

“A $250-$300 price range would also be competitive with China-based Xiaomi that offers a high-end phone experience at a mid-range price of ~$320 in China,” he writes. “We believe a $250-to-$300 price point will allow Apple to significantly expand its reach in the smartphone market and better address developing markets such as China, while opening up more opportunities in Brazil, Russia, India and elsewhere.”

Brazil Stories October 22, 2012

Apple plans to launch the iBookstore in Brazil ahead of its media event tomorrow, according to a new report by BlogDoiPhone (translated).

The store is not currently live (update below), but screenshots of its existence are above and below. BlogDoiPhone noted a few books have begun to appear in Brazilian Portuguese when doing a search. “The Hitchhiker’s Guide to the Galaxy” by Douglas Adams, for instance, now has a live link.

Many rumors indicate Apple will have a strong focus on education at its media event tomorrow, and recent leaks on iBooks 3.0, coupled with today’s news about the iBookstore rolling out to Brazil, seems to back those reports.

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Brazil Stories July 6, 2012

iPad mini to be produced in Brazil?

The 7.85-inch iPad mini that is making the rumor rounds might be manufactured in Brazil if the latest report from Macotakara has any merit. The Japanese publication says the machining is done in China, but actual production will be in Brazil where Apple already makes the iPhone.

Some more details:

Brazil Stories May 8, 2012

New iPad launches in 30 countries this month starting May 11

As noted by MacRumors, Apple is getting ready to launch the third-generation iPad in 30 additional countries this month beginning with 23 countries on May 11. Among the countries included in this Friday’s launch is Brazil, where Apple currently assembles some of its iPad 2 and iPhone 4 units at a Foxconn plant in Jundiai. China is still not included in this month’s international roll out.

All countries receiving the iPad on May 11 include: Argentina, Aruba, Bolivia, Botswana, Brazil, Cambodia, Chile, Costa Rica, Curaçao, Ecuador, French Guiana, Guadeloupe, Jamaica, Kenya, Madagascar, Malta, Martinique, Mauritius, Morocco, Peru, Taiwan, Tunisia, and Vietnam.

The remaining seven countries to receive the device this month will do so on May 12: Bahrain, Egypt, Jordan, Kuwait, Qatar, Saudi Arabia, and United Arab Emirates.

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Brazil Stories April 26, 2012

Following audits and a major overhaul of workers’ rights at Foxconn factories in China, a report from newspaper Jornal de Jundiai (via Evertiqclaimed 2,500 workers at a Foxconn plant in Jundiai, Brazil are threatening to strike if the company does not meet their demands by May 3. The plant in Jundiai is currently responsible for the assembly of some of Apple’s iPhone 4 and iPad 2 units:

Newspaper Jornal de Jundiai reports that workers at the plant will strike if issues surrounding severe water shortages, food, and transportation of employees are not resolved… In a statement the United Steelworkers of Jundiaí and Region said workers decided to give 10 days (from the Monday) for the company to resolve the issues raised in a meeting on Monday… According to the report by Jornal de Jundiai, a spokesman from the union said that lack of water as well as poor quality food was an issue for workers. As the number of employees at the plant grows, workers also complain that the infrastructure for transport has remained the same size, causing overcrowding in buses. expand full story

Brazil Stories January 31, 2012

Apple and Foxconn are continuing to work on bringing that $12.5 billion iPad plant in Brazil online (there have been no iPads “Made in Brazil” seen yet, unlike iPhones). Meanwhile, the country’s Secretary of Planning and Development of the State of São Paulo Julio Semeghini revealed today that Apple’s favorite contract manufacturer will build up to five factories in Brazil with a thousand employees each.

According to a local report by Folha.com, Foxconn of Taiwan (also known as Hon Hai Precision Industry Co.,) will leverage the additional plants to build notebooks and PCs, electronic components, connectors, batteries and precision machine elements. The plants should be located in Jundiai; São Paulo and business negotiations will resume when the Chinese New Year wraps up, according to the secretary.

The development could indicate plans to assemble an even greater portion of Apple products in Brazil, not just iPads and iPhones. Even so, poor machine-translated text suggested the secretary said, “The parts produced here will also help in the assembly of Apple products,” as “the company starts to import kits for assembly in Brazil iPad and iPhone.”

UPDATE: A Foxconn representative refuted the story, dismissing it as “pure speculation” amid what appears to be a power struggle over the Taiwanese firm’s billions of dollars in potential greenfield investments in the country. Foxconn, which already operates six plants in Brazil, wouldn’t acknowledge that iPhone or iPad production is taking place in any of the existing facilities.

UPDATE: Reader MarckOliver has submitted the following translation:

Parts produced in Brazil will aid in assemble of Apple products, said the Secretary. For now the company will import those kits from China to assemble in Brazil.

Reader Renato Selman concurs, telling us that while Foxconn will just assemble Apple gear using imported parts, “in the future Foxconn will use other components produced in Brazil”.

[vodpod id=Video.16028592&w=425&h=350&fv=pid%3DA15fgfffkgihmohhnil053%26amp%3B] Thousands apply for jobs at Foxconn factories in China. expand full story

Brazil Stories January 18, 2012

Orkut, a Google-owned social network, has had little luck challenging MySpace, hi5, Tagged or Facebook —the undisputed social networking leader (some people even liken Orkut to a poor man’s Facebook). Nevertheless, Orkut is still popular in India and Brazil, where more than 80 percent of its 66 million active users come from, as of October 2011. Today, the search company released a native Orkut client for iPhone. It is available free of charge on the App Store and comes with the usual assortment of features, ranging from updating your status and checking your scraps and messages to browsing your friends’ profiles and uploading photographs. It is interesting that Google chose to release the app just as Facebook has finally managed to beat Orkut in Brazil, per latest comScore metrics.

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