10% of owners of iPhone 5 & up will buy an Apple Watch, predicts Morgan Stanley

apple-watch

Morgan Stanley is predicting in an investor note that around 10% of those who own an iPhone 5 or later will buy an Apple Watch, generating first year sales of around 30M – right at the top end of the 10-30M range suggested by other analysts.

While predicting likely sales of a new product category is always a rather shaky undertaking, and sales of competitor smartwatches may not prove a reliable guide, Morgan Stanley thinks there is one clue to how well the Apple Watch might sell: the precedent set by the iPad …  Read more

Apple retail gift cards arrive in third-party stores for the holidays, in-store Beats repairs begin tomorrow

Gift-cards-gold-Apple

Apple is making a big push with gift cards for the holidays with the most notable change being gift cards for its retail stores arriving through third-party retailers, according to sources. The company already sold iTunes/App Store gift certificates through a number of retail parters, but it has just recently started selling its Apple Store gift cards outside its own channels as well. Apple Retail will also make changes to repair procedures tomorrow including the introduction of in-store repairs for Beats products.  Read more

Apple Retail SVP Angela Ahrendts: Apple Watch launching in “Spring,” after Chinese New Year

Screenshot 2014-11-02 18.38.08

The Apple Watch’s launch is scheduled to occur in the “spring,” according to Apple Senior Vice President of Retail and Online Stores Angela Ahrendts, later in 2015 than some had originally anticipated. Ahrendts stated the timeframe to retail employees in a video message, a transcript of which was provided by a source. While explaining that employees need to conserve energy for upcoming shopping seasons, Ahrendts stated, “we’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring:”

Read more

Tim Cook visits Palo Alto Apple Store for iPhone 6 launch as Angela Ahrendts welcomes Sydney

Apple’s leadership is out in full force today for the iPhone 6 and iPhone 6 Plus launch across the globe.

Apple CEO Tim Cook has been spotted at the company’s local Apple Store in Palo Alto, California, to be a part of the crowd and watch the new iPhone debut. Cook reportedly joked with the crowd saying he got the new iPhone several months ago. As evident by Twitter, the Apple CEO has shared in the excitement by taking selfies with the crowd.

On the other side of the world, Apple’s recently appointed SVP of Retail and Online Stores Angela Ahrendts helped kick off the new iPhones launch in Sydney, Australia, where the iPhone went on sale at 8 am local time several hours ago.

Read more

Vogue editor delivers a fashion industry verdict on the Apple Watch [video]

fashion

Lisa Armstrong, a contributing editor to Vogue and former Fashion Writer of the Year in the UK, has provided a fashion industry verdict on the Apple Watch – and if she speaks for the rest of the fashion world, Apple should be feeling pretty happy right now. Writing in the Telegraph, she said:

The Apple Watch […] looks terrific, although most of us will deploy a fraction of its potential. Would I like one? Yes. I love watches, and I’m a sucker for a good looking gadget […] [With the Apple Watch] the company is entering the style arena. It should be one hell of a show.

Apple always knew that the watch would need to succeed as a fashion accessory every bit as much as a gadget. The above image – from the Apple website – tells its own story… Read more

Former Apple SVP of Retail Ron Johnson talks Apple and Microsoft Stores, offers surprising praise for Surface 3

Ron Johnson at Apple store opening

Former Apple Senior Vice President of Retail (then ousted JCPenney CEO) Ron Johnson made a somewhat rare public-facing appearance on Andreessen Horowitz’s podcast. The discussion comes in at just under half an hour and features the former head of Apple Retail discussing his experience with leading the Apple Store as well as the challenge for up-and-coming startup brands to afford brick-and-mortar retail channels, but more interesting from an Apple perspective is Johnson’s praise for Microsoft’s retail stores and the Surface 3 tablet that the company heavily markets against Apple’s MacBook Air.

“I think the Microsoft stores have succeeded much more than popular opinion. […] I think it’s really helped, for instance, the Surface 3. It’s a really great product and we all know that. Everyone who has tried a Surface 3 is pretty blown away with the software, the interaction, how it can be a tablet and a computer, its part of the future. Without those stores that Surface 3 wouldn’t be where it is today.”

Read more

The eight reasons Morgan Stanley thinks it’s time to buy AAPL

iPhone-6-Concept-Martin-Hajek-2

Morgan Stanley analyst Katy Huberty is advising investors that now is the time to buy AAPL shares – and not just because the iPhone 6 is on the way.

Huberty gives eight reasons (via BusinessInsider) for believing that the price of AAPL stock is likely to increase. None of them are new, but the combined effect is persuasive, she argues …  Read more

Apple adds key Vice Presidents, more diversity to executive leadership page

Screenshot 2014-08-15 09.19.03

Apple today has expanded its Executive Leadership Team to include notable Apple Vice Presidents. The team shown on Apple’s official PR Bios website now includes Vice President of Special Projects Paul Deneve, Vice President of of Environmental Initiatives Lisa Jackson, Vice President and Dean of Apple University Joel Podolny, Vice President of Hardware Technologies Johny Srouji, and Vice President of Worldwide Human Resources Denise Young Smith.

Interestingly, each of these positions is fairly new to Apple: Deneve joined from Yves Saint Laurent last year, Lisa Jackson moved over from the EPA last year, Joel Podolny went full-time on Apple University earlier this year, Young Smith was promoted to head of HR earlier this year, and Srouji became head of Hardware Technologies upon Bob Mansfield’s (second) role reduction last year

Read more

New job listings indicate Apple’s aim to bolster retail marketing team

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

Read more

Paul Deneve brings YSL’s Europe President and Retail chief into the Apple fold

apple-to-hire-former-yves-saint-laurent-ceo-paul-deneve-for-special-projects-64723-1

Apple has just made another significant hire from the global fashion industry: Yves Saint Laurent’s Europe President and Retail Head Catherine Monier. Sources say that Monier left the Paris, France-based fashion icon earlier this summer and that she started at Apple within the last few weeks. The sources added that former Yves Saint Laurent CEO Paul Deneve, who joined Apple last year to work on “Special Projects” under Apple CEO Tim Cook, was behind the hire and that Monier will work on Deneve’s team…

Read more

Apple hires Angela Ahrendts’ confidant & former Nike exec to lead social media efforts

maxresdefault

Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led “strategy and innovation” for social media…

Read more

Angela Ahrendts continues debut tour with employee Q&A, New York City Apple Store visits

20140801_141551

New Senior Vice President of Retail and Online Stores Angela Ahrendts is continuing her Apple debut tour this week. The former Burberry Chief Executive Officer today toured through Apple’s many stores in the New York City area and she also held a question-and-answer session with select Apple Retail Store managers earlier this week week. Ahrendts today sent a memo with a transcript of some of the Q&A points to all retail employees, and a full copy of that transcript, sent in by a source, is below:

Read more