Apple’s announcement earlier this week that senior vice president of Retail Angela Ahrendts will be departing from the company in April sent a wave of concern through the industry. Apple’s press release left details of Ahrendts’ departure and promotion of longtime Apple veteran Deirdre O’Brien open to interpretation, causing many to speculate around the terms of her exit and future plans after leaving Apple.
Angela Ahrendts Stories February 7
Angela Ahrendts Stories February 6
Tim Cook says Apple will ‘elevate’ retail experience in memo to employees about Ahrendts departure
Apple yesterday announced that Angela Ahrendts will depart the company in April after five years as head of retail. Now, Business Insider has obtained the full memo sent to employees by Tim Cook yesterday evening.
Yesterday, Apple announced that 30-year company veteran Deirdre O’Brien has been named senior vice president of Retail + People at Apple, a newly created role that merges employee relations responsibilities with retail experience management. Angela Ahrendts, the company’s current senior vice president of Retail, will depart in April after five years at Apple.
News of Ahrendts’ departure came as a surprise to the industry, leading Apple watchers and enthusiasts to speculate on the terms of her departure and Apple’s retail health. As the most senior member of leadership directly connected to Apple’s service and support channels, Ahrendts’ decisions are often analyzed through the emotional lens of customers frustrated by technical difficulties with their products or a stressful trip to the mall. But Apple makes decisions for long-term growth, not based on short-term impulses. So what does this executive shakeup say about the future of Apple retail?
Angela Ahrendts Stories February 5
Update: Apple has refreshed its Leadership webpage to reflect O’Brien’s new role in retail.
After 5 years leading Apple’s retail initiatives, Angela Ahrendts will be stepping down as Apple’s senior vice president of Retail in April, according to Apple. In her place, Deirdre O’Brien is taking on the role of SVP of Retail + People.
Angela Ahrendts Stories November 6, 2018
Ahead of the grand opening of Apple’s first retail location in Thailand this Saturday, November 10th, a new interview has shed more light on Apple’s thinking and goals for the project. Following last week’s special event at The Brooklyn Academy of Music, Thai YouTuber Ceemeagain Chatpawee sat down with retail SVP Angela Ahrendts in Williamsburg to learn more about Apple Iconsiam.
Angela Ahrendts Stories August 9, 2018
Today at the 2018 Global Leadership Summit in South Barrington, Illinois, Apple’s SVP of Retail Angela Ahrendts spoke about her leadership journey during an interview with author and coach John Maxwell.
Broadcast to 125,000 individuals both on-site and across host locations, at one of which 9to5Mac attended, the wide-ranging interview shed light on Ahrendts’s leadership strategy, Apple’s goal of enriching lives, and the challenges of building a timeless brand.