When the iPhone first launched, it was preloaded with Google Maps. In 2012, Apple replaced it with its own mapping application known as Apple Maps. It launched in beta in the iOS 6 beta, and was released to the public that fall.
Apple Maps Features
Over the years, Apple has continued to adds features to Apple Maps. iOS 11 brought lane guidance and a speed limit widget on the navigation, and indoor location mapping.
Apple has also added proactive location suggestions (time to get home when you are leaving work, etc), integration with public transit, Yelp integration, and integration with ride sharing services like Lyft and Uber.
With iOS 12, Apple has proclaimed they are rebuilding Maps from the ground up.
Maps is being rebuilt from the ground up to better reflect the world around you. The new underlying map uses Apple data and features enhanced geographic context like pedestrian paths and parks, more detailed building outlines and parking lots, better road network coverage, and more. You’ll also be able to get where you’re going with improved routes, whether you’re on the road or on foot. The new Maps is now available in Northern California and is coming soon to the rest of the United States.
While the general consensus is that Google Maps offers more accurate data and navigation, Apple Maps is widely considered to be the most used mapping application in the world since it’s built into every iPhone, iPad, and Mac.