iPhone 5s ▪ September 25

AAPL: 114.71

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Apple announced during the iPhone 6s keynote earlier this month that the phone would include a second-generation Touch ID system that was much faster than its predecessor. Now that iPhone buyers are starting to get their handsets delivered, it’s possible to test just how much faster.

In the video below from iFixYouri, you can see the new phone go head-to-head with the two previous Touch ID-capable phones.

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iPhone 5s ▪ September 8

AAPL: 112.31

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A day before the announcement of the new iPhones, analytics company Localytics has provided a picture of the iPhone market today. It shows that the iPhone 6 and 6 Plus between them account for a full 40% of all iPhones in use, with the iPhone 5s trailing behind at 23.7%.

The same data also backs our report that the iPhone 5c is being discontinued, showing that it accounts for just 8.5% of active iPhones, putting it below the iPhone 4S. This can only add to doubts about whether the often rumored and debunked iPhone 6c (beautiful concept images below) could succeed …  expand full story

iPhone 5s ▪ September 2

AAPL: 112.34

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With the official announcement of Apple’s iPhone 6S just around the corner, Gazelle today announced limited-time promotional trade-in pricing for the iPhone 5s, 6, and 6 Plus, guaranteeing that Gazelle’s cash offer will “beat the trade-in credit offered by a customer’s wireless carrier or Apple.” The promotion applies to U.S. carriers AT&T, Verizon, T-Mobile and Sprint, as well as Apple’s trade-in program. expand full story

iPhone 5s ▪ August 11

AAPL: 119.72

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Every time Apple is expected to release an S-series iPhone — the 3GS, the 4S, the 5s, and now the 6S — pundits rush to discount the value of each anticipated new feature, claiming that it won’t be enough to boost iPhone sales. Yet historically, every prediction of iPhone sales peaks or declines has been wrong: each iPhone, whether a big “tick” or small “tock” on Apple’s upgrade schedule, has outsold its predecessors. Even without form factor or screen changes, speed sold the iPhone 3GS, Siri boosted the 4S, and Touch ID and camera improvements helped the 5s. (In S years, improved distribution, new color options, and price and capacity tweaks have made a big difference, too.)

This week, analysts and pundits have co-opted my colleague Mark Gurman’s scoop that Force Touch on the iPhone 6S will be used for shortcuts across iOS, suggesting that Force Touch isn’t going to be exciting enough to make people upgrade. That’s true, but also so obvious as to be ridiculous: Apple certainly won’t pitch a pressure-sensitive screen as the iPhone 6S’s marquee new feature. Force Touch debuted in the Apple Watch, but it’s not even mentioned on the first Apple Watch page on Apple.com, instead showing up in the fifth paragraph of the “Technology” page. It’s similarly found only paragraphs down on the page of the 12″ MacBook where it made its Mac debut.

With the notable exception of the iPad mini 3, Apple never releases new devices with only one new feature to hook customers. Even a month before it’s announced, it’s a virtual certainty that the iPhone 6S will arrive with camera improvements and faster processors, most likely a new color option, and Force Touch as one of many small but nice additions. So long as Apple gets distribution and international pricing right, the iPhone 6S is going to do just fine…

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iPhone lineup 21

While there’s little question that Apple will release an iPhone 6S and iPhone 6S Plus next month, analysts and supply chain rumors have been all over the map as to when Apple will introduce a so-called iPhone 6C. Prominent leaker Evan Blass chimed in today with a tweet countering the general consensus, writing: “Sounds like iPhone 6s, 6s Plus, and 6c will all arrive concurrently.” Given Blass’s track record of accurately revealing details of unreleased smartphones under the @evleaks Twitter account, it’s worth considering that Apple could indeed release a new iPhone 6C alongside the iPhone 6S and iPhone 6S Plus at next month’s expected event. expand full story

iPhone 5s ▪ August 6

AAPL: 115.13

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