Essential

Two 'Essential' stories March 2017 - February 2020

Essential

Essential shutting down after failing to launch radical ‘GEM’ smartphone

from 9to5Google Feb 12 2020 - 11:13 am PT

Essential Products announced today that it’s ceasing operations and shutting down. Founded by the controversial Andy Rubin, the start-up last August showed off a radical ‘GEM’ smartphone.

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Essential

Report: Android creator Andy Rubin’s hardware startup lost $100M SoftBank investment due to Apple pressure

Stephen Hall Mar 20 2017 - 1:13 pm PT

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According to a report today out of The Wall Street Journal, SoftBank has pulled out of a deal to provide Essential with $100 million in funding. Essential reportedly plans to launch a premium smartphone to go head-to-head with the iPhone, and was founded by the father of Android, Andy Rubin…

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