offGRID Express

If I had to choose one word to describe how Incipio’s past iPhone offGRID battery cases felt, it would probably be “svelte,” as they were all impressively thin and gently curved. Starting today, Incipio is shipping its first offGRID case for the iPhone 6, and it notably trades “svelte” for “edgy” design. Offered only in matte black, it’s called offGRID Express ($80), and Incipio claims it’s the first Apple-certified iPhone 6 battery case that’s actually available for consumers to purchase. This time, the back is somewhat angular, due in part to a larger battery pack than prior models, and the sides are equipped with the fancy metallic button protectors rival Mophie has only offered in its most expensive Juice Packs.

Incipio’s message is clear: by offering 3000mAh of power at an $80 price point, offGRID Express is practically daring Mophie – and any other Apple MFi-licensed manufacturer – to step up and take a swing at its value proposition. Yes, comparatively unknown vendors are selling cheaper options, and Tylt offers a 3200mAh, Apple-licensed alternative called Energi for $100, but offGRID Express actually matches it in recharging performance for a lower price. It’s positioned directly at consumers who care about both quality and cost, not just one or the other.
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