salutron

[youtube=http://youtu.be/hrTJDW4d1X8]

Fitness bands and smart watches are all the rage right now – even Apple is expected to release the iWatch some time in the future. A new competitor is entering the market, but the science, technology and brand behind it are anything but new.

Salutron, founded in 1994, has been engineering and manufacturing heart rate monitoring solutions that you’ve probably interacted with many times – they own 70-80% of the market for the heart rate monitoring circuitry. If you’ve used gym equipment that allows you to see how fast your heart is beating, there’s a good chance Salutron was behind it. They also develop technology alongside NASA, which in itself proves their engineering-focused company culture.

LifeTrak, a brand of Salutron, builds sports watches and other accessories. We’ll be taking a look at their new Move C300, an app-connected fitness band with an on-device display.
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