Skip to main content

Swiss watchmakers

See All Stories

Swiss watchmaker pokes fun at Apple Watch with $25,000 mechanical imitation & Apple-style video

The Swiss watch industry hasn’t always seemed sure how to respond to the Apple Watch, some companies dismissing it, others suggesting that it will increase the market for traditional watches by gettingĀ a new generation of people used to wearing things on their wrists.

One company, though, has gone as far as creating a $24,900 mechanical imitation of the Apple Watch in white gold, complete with Apple-style promotional video (below) …


Expand
Expanding
Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications