[youtube=http://www.youtube.com/watch?feature=player_embedded&v=pczODHEO23I] As part of its new “Alter Ego” ad campaign, T-Mobile posted the above TV commercial comparing the speed of…
Following a report late last month that T-Mobile would encourage unlocked iPhone users to switch carriers by advertising savings of…
T-Mobile USA executives are talking reinvigorated challenger strategy and the carrier’s Chief Technology Officer Neville Ray (whom we interviewed last…
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=dvL8WBrNHEk] Strangely, even though they are now carrying Apple’s iPhone, not much else of Apple’s simple marketing ethos has rubbed…