Advertising tricks Samsung uses to win over Apple fans
While Samsung does not think Apple can compete in the television market (and it is not alone), the company is…
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Best Buy and Taiwanese tablet vendor borrow marketing cues from Apple ahead of Super Bowl advertising craze
[youtube=http://www.youtube.com/watch?v=pS9sUm5Y0sg] last year’s The iPhone maker is many things to many people and it is easy to overlook Apple’s powerful…
Samsung wanted Google to do its dirty work in attacking Apple
Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that…
Despite impressive ads, Media Arts Lab execs reportedly frustrated with Phil Schiller’s lack of focus
http://www.youtube.com/watch?feature=player_embedded&v=Zr1s_B0zqX0 Yesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly…
Former Apple exec Bob Borchers talks Apple marketing, packaging, and his time at Apple
[youtube:http://www.youtube.com/watch?feature=player_embedded&v=3H8v5XEkVAk] Update: Apple had these videos taken offline. We will make an effort to see if they exist somewhere else….