Louis CK uses Final Cut Pro to make successful self-promoted video


(adult topics/language: NSFW)

There is a lot of buzz on the net right now on Louis CK’s self-promoted video which he launched this week for $5, DRM free.  We love the idea and loved the 1.1GB video.  One interesting note, via Reddit interview: Louis CK does his own editing on Final Cut Pro:

You’ve been listed as a video editor on most of your projects. What program do you use to edit and why have you decided to take on this role?link

I love editing. I have used Avid in the past but I exclusively use Final Cut Pro now, though I am concerned about the future… You always have to put three dots after the future… editing is part of the process. It’s how you form everything. In some ways not editing yourself would be like a sculptor dropping some clay off at a guys house and saying “Make a naked lady chasing a bull. and do it nice.”

The experiment seems to be a success

The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video.

Get the video here (highly recommended). Read more