Adobe to give first glimpse of CS6 Production Premium at 2012 NAB, will hold digital tech keynote with Woz

 

Adobe Systems, Inc. just announced it would give the first demonstrations of Adobe Creative Suite 6 Production Premium at the 2012 National Association of Broadcasters while unveiling major updates.

The famed Photoshop-maker will “showcase new software and innovations that improve how broadcasters, filmmakers and video professionals create, deliver and monetize high-quality productions across multiple screens,” according to a press release.

In addition to the presentation and interacting with the public at booth No. SL2624 during the event, Adobe will also reveal update highlights for Adobe Premiere Pro CS6 and Adobe After Effects CS6 (10 percent discount here).

Vice President and General Manager of Video Solutions Jim Guerard said the company plans to feature the upcoming softwares’ fast performance and firm integration that allows video professionals to effectively streamline workflows:

“This is a perfect opportunity to show off the new and breakthrough performance innovations in Creative Suite 6 Production Premium and demonstrate how it’s possible to work at the speed of your imagination, making workflows more efficient and audience experiences more compelling. From planning to playback, Adobe and its broadcast and media customers are leading the industry and reshaping how the digital video industry creates and consumes rich media.”

Adobe executives, Steve Wozniak, key Fusion-io scientists, and visual effects guru Steve Forde will also hold a “How Creativity and Technology Merge to Influence Storytelling and Film” keynote April 15 at NAB to discuss the advances of digital technology with modern storytelling.

The 2012 NAB Show is at the Las Vegas Convention Center from April 14 to April 19. Creative Suite 6 Production Premium will display in more than 60 partner booths throughout the event.

The full press release is below.

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