Blocks

Earlier in my reviewing career, I always tried to estimate the likely audience for products I tested: was an accessory likely to be universally appealing, somewhat popular, niche, or poorly received by virtually everyone? Many reviews (and reader comments) later, I learned there was at least a small audience for virtually anything, and conversely, that some people found reasons to dislike even the best-designed and best-reviewed products. I eventually concluded that there is no such thing as “universally appealing” or “universally bad” — just products for different audiences of different sizes.

SwitchEasy’s Blocks ($20) and Colors ($15) are as close to a test of my conclusion as anything I’ve covered so far for Apple’s $350-$17,000 Watches. Blocks lets you build your own Apple Watch dock from 92 plastic pieces that just so happen to be “compatible with Leading Manufacturer building blocks,” code for “works with Legos.” Colors is an inexpensive Apple Watch case designed to match three Apple Watch Sport bands. Toy-like in appearance, the designs are clearly not “universally appealing,” particularly for owners of expensive Apple Watches and Editions. But it’s possible that one or both of them may appeal to you, anyway…

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