Apple and its retail chief Angela Ahrendts today previewed the company’s brand new San Francisco retail store at Union Square ahead of an official grand opening this weekend.

“Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.”

The images above and below were shared online today by @harrymcracken, @panzer and others attending the preview event for press. The new store features a number of new design elements, including changes to the layout for its Genius Bar that will be known as “Genius Grove” at the new store, and a number of new specialized areas throughout. 

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