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Analyst: Apple could use ‘iTV’ moniker for HDTV, partner with carriers for programming

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Apple’s rumored HDTV might be called the iTV, according to a new report from Bloomberg citing Jefferies & Co. analyst Peter Misek. In a note to clients this morning, Misek also claimed Apple might buy licenses for programming through possible partnerships with Verizon and AT&T and could “leverage content into a YouTube-like model” by taking advantage of user created video from iPhone and iPad users. He also noted “Lower margins and higher risks” will most likely keep Apple away from creating original programming. Misek did not comment on a possible timeframe for the product’s launch.

Misek’s scenario of Apple partnering with carriers for content follows a report from Reuters today that confirmed Verizon and Coinstar’s Redbox division have partnered with plans to create a video streaming service to rival Netflix and Hulu Plus. Verizon and Redbox plan to offer its first product resulting from the partnership in second half of the year. As for the possibility of Apple calling its HDTV product the “iTV.” Apple will of course have to work out rights to the name from the major United Kingdom TV network of the same name.

Just last week, Piper Jaffray analyst Gene Munster weighed in claiming Apple was talking with a “major TV component supplier” about “various capabilities of their television display components.” He also offered three possible scenarios for how Apple will approach content on its HDTV product suggesting a simple integration of third-party live TV services, to a live TV/web content combination, to an iTunes monthly subscription.

In related news, you might have come across a BestBuy survey recently that aims to gauge interest in an Apple HDTV concept. If you are interested in seeing what BestBuy dreamed up for the survey, a copy sent to us by a reader is available below (Thanks Alan!):


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Nuance launches ‘Dragon TV’ voice-controlled platform ahead of rumored Siri-powered Apple HDTV

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Nuance, the speech recognition company currently powering Apple’s Siri in the iPhone 4S, announced (via TechCrunch) it would be dropping a new voice-controlled TV platform known as “Dragon TV.” Apple is —of course— expected to include Siri-like voice capabilities in the rumored Apple branded HDTV, but Dragon TV has beat them to it with a platform that will enable users to find “content by speaking channel numbers, station names, show and movie names.”

Nuance Communications Inc. (NASDAQ: NUAN) today unveiled Dragon TV, a unique voice and natural language understanding platform for TV, device and set-top box OEMs and service operators. Dragon TV makes finding and accessing shows, movies and content in today’s digital living room easy and fun for consumers.

Nuance provided a few examples of what type of voice-control commands might work on the platform, such as “Go to PBS” or “Find comedies with Vince Vaughn,” but a user’s commands could include “virtually anything.” The company also announced the platform will include social and messaging features, such as email, Twitter, messaging, Skype, and Facebook. Those features will also be voice-controlled allowing a user to use voice-commands, such as “Send message to Julie: ‘Old School is on TBS again this weekend – super excited’”.

According to the press release, the Dragon TV platform is already available to television and device OEMs with support for “all major TV, set-top box, remote control and application platforms.” As for specific platforms, the press release mentions Linux, Android, and iOS. There is —of course— a possibility that the technology used in the Dragon TV platform will land in a version of Siri for an Apple TV device.

Senior Vice President and General Manager at Nuance Mobile Mike Thompson said this regarding the announcement:


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