IAA

[youtube=http://www.youtube.com/watch?v=6T67JQkf0OA&feature=player_embedded]

The concept video above shows off the Mercedes-Benz’ vision for the “future of multimedia online systems” using smartphones as a media hub, most of which seems to resemble the description of their newly announced “iPhone Interface Plus” concept. 

Mercedes is showing off some pretty impressive iPhone integration at this year’s IAA Motor Show in Frankfurt. In what we assume is a major evolution of their Media Interface Plus accessory unveiled last year, the company is set to introduce an “iPhone Interface Plus” concept, available as a retrofit on every Mercedes Benz starting summer 2012.

Working together with a free app from the App Store, an iPhone will be concealed in the “glove compartment and fully integrated into the vehicle electronics”. You can then use hardware controls and the a larger display on the vehicle’s dashboard to control and view content with as little distraction as possible while driving.

The press release explains:

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