Does this ultra-lightweight, gold-colored, wedge-shaped laptop design look familiar to anyone?

LG has just announced an innovative new ultrabook. The LG Gram weighs a touch over two pounds, is available in a champagne gold color, has a wedge-shaped profile and is equipped with a black chiclet keyboard.

LG has a long history of developing innovative consumer electronics products and has applied that expertise, along with its laptop success in other markets, to the LG gram series in the U.S.,” said David VanderWaal, vice president of marketing, LG Electronics USA.

It does, though, come up a little short in the OS department: it runs Windows.

Such innovation does, of course, have a long history.