Nico Gerard’s new Swiss Made watches come with an Apple Watch built into the band

First announced back in November of last year, accessory maker Nico Gerard is now accepting preorders for its Pinnacle Collection dual-watch bands for Apple Watch. The accessory, which is similar to a product from watchmakers Original Grain that we reviewed earlier this year, offers a traditional style watch on one side with the ability to attach an Apple Watch face to the strap on the opposite side of your wrist. The idea is to get the best of both worlds: The look and feel of a traditional watch, but without sacrificing all of the functionality of your Apple Watch in the process.

Unlike the $269 product from Original Grain we reviewed earlier this year, Nico Gerard’s swiss-made take on the dual-watchband is clearly aiming at a more luxury watch market. Prices range from around $9,300.00 for the stainless steel Nico Gerard Pinnacle and Skyview Pinnacle models (pictured above, left and top right), to $112,000.00 for the Sunrise Pinnacle model in 18 Karat gold (pictured above, lower right). Those prices, however, will include a 38mm stainless steel or gold Apple Watch already attached. All three watches come with a Swiss-certified NG2824A movement rated for 100-meter depths for pressure.

I had quite a positive experience with a similar product from Original Grain when I reviewed it a couple months back, although I haven’t made it my daily driver. In fact, I’ve stopped wearing the Apple Watch entirely for the most part and most of the time opt for favorite traditional watches on any given day.  And on that note, I’m not as confident that there will be as much of an audience for this type of accessory on the luxury end of the watch market.