Namco joins the Xmas iApp price war

Electronic Arts set off an iApp price war last week when it discounted many of its games to just $0.99, sparking the release of Tap Tap Revenge 4 for free and a big games sale from other iOS heavyweight, Namco.

All the app makers are engaged in a stiff fight to populate the iTunes App Store top ten lists in time for Christmas — after all, Apple’s lists won’t be updated from December 23, so grabbing a good slot on those lists now is likely to translate into great sales opportunities as all those new iPads hit the store. Read more