We told you a couple weeks back that Apple plans to open its third retail store in Beijing on Oct. 20. The new Wangfujing Street store will open at 9 a.m., but Apple’s Senior Vice President of Retail John Browett today gave press in Beijing a preview of the three-story location that happens to be Apple’s biggest retail store in Asia. Browett also confirmed Apple will open another store in Shenzhen.
Wangfujing ▪ October 18, 2012
Wangfujing ▪ October 14, 2012
Apple’s retail store expansion continues in China, as the company confirmed this evening that its third Apple Store in Beijing, China is opening Oct. 20. The Cupertino, Calif.-based company confirmed the news on its website, letting customers know the Wangfuijing store’s doors will open at 10 a.m. IfoAppleStore described the location:
Wangfujing Street, a mile-long, pedestrian-only collection of over 200 shops that include Chinese and international brands. The street’s retail history dates back to 1200, and it is now a major destination for locals and tourists. The existing Xidan Joy City Apple store is about a mile west of Tianman Square, while the Wangfujing location will be east of the square. The country’s first Apple store at Sanlitun is about 3½ miles northeast.
China has proved to be a big growth market for Apple. The company has positioned itself aggressively there with additional retail openings. Most recently, Hong Kong’s second Apple Store opened in Kowloon Tong in the Festival Walk shopping center in September. In the summer, we also reported another store is rumored for Hysan Place in Causeway Bay.
Apple CEO Tim Cook reiterated China’s importance several times on company earnings calls. Apple will also open a massive data center in Hong Kong, breaking ground in Q1 2013, our sources told us. expand full story