We’re only one month away from Apple’s biggest product launch event of the year: the September iPhone event. Here’s what rumors say is coming.
iPhone 18 Pro and Pro Max, iPhone Ultra
This year’s flagship iPhone lineup is rumored to be the smallest in years—and the most expensive.
That’s because all signs indicate the base model iPhone 18 won’t arrive until early 2027, with the iPhone Air 2 likely pushed out too.
That leaves three new iPhone models debuting next month:
- iPhone 18 Pro: Major camera upgrades, new colors, reduced Dynamic Island, more
- iPhone 18 Pro Max: All of the above, plus big battery gains
- iPhone Ultra: All-new form factor, the first foldable iPhone
Analysts predict a starting price around $1,399 for iPhone 18 Pro and $1,999 for iPhone Ultra. Here’s hoping Apple can deliver lower-than-expected prices.
Apple Watch Ultra 4 and Series 12
New Apple Watch models always launch in September too, and that’s expected again this year.
Here are the two rumored Apple Watch models:
- Apple Watch Ultra 4: New health sensors, design updates, and more
- Apple Watch Series 12: More powerful SiP, new health features
There haven’t been many details leaked about these new models so far. That either indicates that not a lot is changing this year, or perhaps that Apple has several surprises in store.
Wildcards: New AirPods Pro, Apple Home products
iPhone and Apple Watch are locks for the September event, but Apple might launch some additional products too.
The most likely candidates include new AirPods and Apple Home products.
- AirPods Pro with cameras: Cameras to power AI and potentially health/accessibility features
- New Apple TV 4K: More powerful chip to enable Apple Intelligence and Siri AI
- HomePad / HomePod Touch: Siri-centric HomePod with a screen
- HomePod mini 2: Siri AI, new chip, and audio upgrades
- HomePod 3: Updated with Siri AI and new chip, minimal other changes
- Apple Security Camera: In-home camera with HomeKit Secure Video support
Apple has a variety of other fall products that could debut next month too, like an iPad mini with OLED, new MacBook Pro and Ultra models, and more. But those products are generally expected to launch in October instead.
Which of Apple’s new products in September are you planning to buy? Let us know in the comments.
Best iPhone accessories
- AirPods Pro 3 (now only $199, down from $249)
- MagSafe Car Mount for iPhone
- 10-year AirTag battery case
- 100W USB-C fast charging power adapter
- AirTag 2 (1-pack / 4-pack)
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