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iTunes 9.1 to be released with iPad, contains eBook support, automatic bitrate conversion?

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Macrumors reports that iTunes 9.1 will be released alongside the iPad and will include a number of enhancements including:

  • ‘Audiobooks’ section will now be ‘Books’ and contain all Book content: audio, eBook, etc compatible with the given device (iPod, iPhone, iPad)
  • Genius Mixes will include songs that go great together, “users will have more control over Genius Mixes, including the ability to rename mixes and rearrange them by dragging. Users will also be able to delete Genius Mixes by right clicking on them. Genius Mixes will also reportedly be available as sources for the iTunes DJ shuffle feature.”
  • Support to automattically update songs to 128-bit AAC – like the Shuffle currently does – to save space
  • It will have tweaked summary panes (including a move of the “Check for Update” and “Restore” buttons to the left side of the pane)

It will be interesting to see how Apple organizes its Books section because there are so many confusing things going on here with iBookStore, Amazon’s Kindle Store, Audible, third party book apps, etc.

Apple ups iPad shipments to 8-10 million for calendar year 2010?

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According to Katy Huberty at Morgan Stanley (who has an admittedly spotty record), Apple is almost doubling its production of iPads to 8-10 million for calendar year 2010.  That up from an initial estimated run of 5+ million.  Other findings:

  • Suppliers now expect to ship 2.5 million in the first three months alone (March to May), considerably ahead of Huberty’s estimate of 750,000 by the end of June.
  • Shipments are not sales, however, and Huberty is sticking with her sales estimate of 6+ million iPads in 2010. The Street’s consensus, she says, is closer to 3-4 million.
  • Each incremental one million iPads shipped, by her calculation, equates to earnings increases of roughly $0.25 EPS.

New York Times' videos to play on iPad for launch?

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Apple may be able to keep those New York Times homescreen videos on their iPad demo videos afterall.  Brightcove last night sent out a press release (below) saying that they’ve developed an HTML5 solution for their partner’s websites.  That includes the New York Times (a Brightcove investor) and Time, both of which should be available at launch, this week.

The New York Times and TIME Inc. are already using the product, which provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content.

Interestingly, Jeremy Allaire, Brightcove’s founder and CEO, was also the founder of ColdFusion which was purchased by Macromedia in in 2001.  At Macromedia, Jeremy became CTO and helped create the Macromedia MX (Flash) platform before leaving and starting Brightcove in 2004.


Some of Brightcove’s customers (also IDG/Computerworld)

When you consider that the WSJ, NPR, CBS, and now Brightcove’s customers will have Flash replacements at the launch of the iPad, it looks like Steve Jobs’ crusade to get HTML5 video out the door has been pretty successful so far. 

As of this writing, the NYTimes.com and Time.com still don’t play video on the iPad simulator but we’ll be keeping an eye out for any changes.

Brightcove press release follows:

Hi Seth, 

Just wanted to give you a heads up that today Brightcove is announcing a free solution that will make it easy for Brightcove customers to adapt their online video content so it is playable in HTML5-compatible devices like the iPad. The new platform solution, Brightcove Experience for HTML5, helps Brightcove customers bring high quality, interactive and advertising-supported online video to more customers, specifically those using devices that do not support Flash.

The New York Times and TIME Inc. are already using the product, which provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content. All of Brightcove’s 1,300+ customers will be able to take advantage of Brightcove Experience for HTML5 today.

I’ve included the press release below for your reference. Please let me know if you have any questions.

Best,
Samantha

Brightcove Experience for HTML5 Unveiled

Publish, Distribute and Monetize Web Video for the iPad and Other Apple Devices

CAMBRIDGE, Mass., March 29, 2010

Dashboard comes to iPad as an app?

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There had been some question of whether Apple was going to introduce a dashboard to the iPad. Developer Richard Hong gives us his take on it (non-Flash):

http://vimeo.com/moogaloop.swf?clip_id=10515296&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1

via TechCrunch.

By the way developers, if you have an interesting app, sent it along to tips@9to5mac and we’ll try to get them some airtime.

Apple starts shipping iPads

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We’ve received a number of reader reports that iPads have begun shipping.   At this time, it only appears to be the Wifi models and even though we are five days out, even those with expedited shipping are expected to see theirs on April 3rd.  Have you got your notice yet?

Whole Best Buy Launch Playbook leaked.

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Engadget got their hands on the goods.  There’s not much to write home about unless you plan on being one of the 15 people on line at Best Buy for the launch.  That’s right, they are only going to have 15 per store at launch…Five each of 16GB, 32GB and 64GB models.  They will get restock of 15 more for their April 11th ad.    If you plan on getting one at a Best Buy, you might want to go get your camping gear now.

They are also going to have a Demo/Workshop at 22 locations:

Apple seeking Business Managers for App Store…

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app_store.jpgOther positions: Editorial Manager, Games- App Store Editorial Programmer, Games – App Store iPhone Calendar Application Engineer iPhone Photo Applications Developer

Apple has posted jobs for Business Managers for the App Store’s Games category as well as the Consumer Apps section.  These Business Managers would be responsible for The job description/requirements for the Business Manager for ‘Games’ apps can be found below:

Apple’s App Store is the world’s largest and most innovative software store, serving tens of millions of iPhone, iPod touch, and iPad customers. The App Store team is seeking a talented and seasoned Business Manager to manage its incredibly popular Games category. The candidate will be responsible for driving revenue growth for the category, working closely with developers, as well as cross-functionally with Apple

Best Buy leaks iPad launch playbook

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Best Buy is going to be carrying the iPad Wifi at launch, in case you hadn’t heard.  According to this screenshot from Engadget, they’ll also be doing a big iPad ad on April 11th.  Other than that, the details pretty much line up with previous reports (Only 675 nationwide Best Buy Apple Shops will carry the iPad, not mobile stores…yet).

Just 1 question: What is Apple App for iPadAppleCare is $99 so that would represent a $20 discount. 

Update: A commenter who used to work at Best Buy say APP is “Advanced Protection Plan”.  He is most certinly not down with APP. Others say that it is Applecare at a $20 discount.

Updated: Better Image from here.

Newsweek iPad cover story speculates family of bigger and smaller iPads coming in the fall

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Newsweek’s cover story this week entitled “What’s So great About the iPad? Everything!” is unsurprisingly about Apple’s iPad, which will launch at the end of the week.  Author Dan “Fake Steve” Lyons covers what Apple watchers probably already know (but is still a great read) – that it will be a big game-changing success.  Interestingly, on the last page we get this:

Paul Saffo, a tech forecaster and professor at Stanford University, expects Apple to roll out a family of other iPad models

iPad Camera Connection Kit now on Apple Store, ships late April $29

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The iPad Camera Connection Kits have finally hit the Apple Store and show a shipping time of Late April.  On this, we’re still wondering is if you’ll be able to use these things as storage for videos and music as well.  For instance, you buy a few cheap 32GB SD cards and a $30 Camera connection kit and you have more storage than a 64GB iPad.  Apple, thinking ahead, has made it pretty unwieldy and probably won’t let you play media directly from the reader anyway.  Drat.

Apple runs out of first week's worth of iPads, now pushed back to April 12th. In-store pickup option removed.

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If you haven’t already ordered your iPad, you’ll now have to wait to April 12th to get your hands on one, according to Apple’s Website.  The Wifi models have moved from an April 3rd delivery date to April 12th, signaling that Apple has run out of its first week’s worth of Wifi iPads.  We already knew that demand is pretty strong, and this is another indication that sales will be brisk.

Also, forget about reserving one for in-store pickup.  That’s over too. (thanks commenter)

via Planet iPad

Is Steve Jobs' next Big Thing 'iAds', a new Mobile Ad Platform?

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According to MediaPost, Apple has a big surprise coming on April 7th.  That’s when they unveil their advertising platform built on top of their recent Quattro Wireless purchase.  The move would put Apple and Google at odds in yet another area, the digital advertising space.

The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as “revolutionary” and “our next big thing” by Apple chief Steve Jobs, according to executives familiar with the plan.

MediaPost quotes insiders who say the launch of Apple’s advertising platform could rival product launches like the iPad, iPhone and the App Store.

Mobile advertising is the next big thing and with Apple’s almost 100 million GPS-enabled devices, you’d think that Apple would have a distinct advantage coming into this field.  But Google is the online advertising incumbent and they have a secret weapon:

One of popular scenarios is that Apple will offer a hypertargeting capability that would enable advertisers to target ads to consumers based on their geographic proximity, paving the way for a new generation of location-based advertising. But some observers believe that could be trouble for Apple, because Google recently won the patent for systems that serve ads dynamically based on a user’s location, and given the current relationship between the two digital behemoths, such a move by Apple would likely invite litigation from Google. Another potentially telling patent move is one that Apple registered for in 2008 that potentially could control ads served on virtually any screen connected to an operating system that would turn the content or application off if the user isn’t paying attention to the ads.

Whatever happens, this could be the next big revenue generator for Apple and its mobile devices.

“Everyone will be following this very closely,” says Josh Lovison, the mobile lead at Interpublic’s Emerging Media Lab, adding: “Given the way that Apple is able to package things up, with very slick presentations, it will be interesting to see what they do with that advertising.”

Eric Schmidt and Steve Jobs having some coffee

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Today, someone caught the two most important people in tech (yeah I know MS is worth more..for the moment) having some coffee in a mini mall in Silicon Valley.  We’re not feeling the ‘hatred’.  

What do you think is the topic of discussion?  Hint: It ain’t fashion.

According to Gizmodo,

Our tipster saw em and snapped these shots, and noted that the cafe is owned and operated by former Google chef Charlie Ayers. Overheard from the conversation were two lines by Jobs. Enthusiastically, “They’re going to see it all eventually so who cares how they get it.” Which seemed to be about web content, said the tipster. And, “Let’s go discuss this somewhere more private,” after they noticed the crowd gathering around. 

More below via Giz

 

Apple now owns the 'iPad' trademark outright

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It looks like something went down behind closed doors because Apple now owns the rights to the iPad name outright.  Fujitsu relinquished any control over the name last week according to the USPTO.  Fujitsu had maintained that it owned the iPad name because of a product it had discontinued a few years back.  They had, however let the name expire which led Apple to pounce on it.  Before Apple could, however they applied to get it back.  Yada yada.

I have a feeling a few $$ changed hands. (via Giz via Furrot)